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Car Detailing Advertising Ideas to Get More Customers 

March 19, 2024 8 min. read
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Advertising your car detailing business lets you create a recognizable brand, stand out of the competition, and most importantly, land more jobs.

In this article, we’ll cover the best car detailing advertising ideas to attract new customers and grow your business.

Learn how to attract more customers and grow your auto detailing business from the pros.

Build an auto detailing website

An auto detailing website is like a digital business card—it tells potential customers what services you offer, and how to get in touch.

You can build a website on your own using DIY site builders like Wix or Squarespace, or hire a web developer to make one for you.

Just make sure your car detailing website includes:

  • Your car detailing business name, logo, and contact information
  • A complete list of the auto detailing services you offer and service pricing
  • Your service area
  • Before-and-after images of completed jobs
  • Reviews and testimonials from past detailing customers
  • An easy way for customers to book services online

Here’s what ReVibe Auto Detailing’s website looks like:

image of ReVibe's auto detailing website homepage

Invest in online car detailing ads

Paid ads put your car detailing business in front of a larger audience—which is perfect if you’re looking to stand out from the competition, build brand recognition, and attract potential customers.

image of Google Search Ads for auto detailing
Auto Detailing Google Search Ads

Car detailing Facebook ads

Facebook ads make it easy to target your ideal customer within your service area. You can use these ads to introduce your business to new customers, send individuals to your website, or generate more leads with a link to your online booking form.

image of auto detailing Facebook ad
Auto Detailing Facebook Ad

Get found online with SEO

Car detailing SEO (search engine optimization) helps your business appear higher on the search results page when a prospective customer searches for your services online.

Here how to get started with SEO for car detailing:

1. Claim your free Google Business Profile listing

Setting up your Google Business Profile helps your car detailing business appear on Google Search and Maps results—making it easier for potential customers to find your services.

image of auto detailing Google Maps Results
Google Maps results for Auto Detailing

Your Google Business Profile gives visitors a snapshot of your business and services, including your contact information, logo, service area and hours, client reviews, and pictures.

2. Optimize your website

For auto detailers, improving your website with SEO can help potential customers looking for detailing services find your business through Google. 

Here are four quick ways to optimize your website for search engines:

  • Include relevant keywords or phrases that prospective clients might use when searching for your services, such as “auto detailing,” “car detailing,” “vehicle cleaning,” or “professional car wash.”
  • Make sure your company name, physical address, and contact number are prominently featured on every page of your website for increased visibility.
  • Make sure that your website is mobile-friendly, fast to load, and easy for visitors to navigate.
  • Use tools like WhiteSpark or BrightLocal to identify top citation platforms where you can list your auto detailing business.

Win new and repeat business with email marketing

Sending email campaigns helps keep your business top-of-mind for existing customers and encourages leads to invest in your services.

You can use email marketing to:

  • Notify customers of company updates, like new detailing services or new service hours
  • Share tips to help customers take better care of their car
  • Offer discounts or promotions to win new or repeat customers

To send effective marketing emails faster, use a tool that prepares email templates and audiences for you.

When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that include your company branding.

A customer re-engagement email from a landscaping company built with Jobber Campaigns. Surrounding it are email elements that can be customized and a rich text editor.

After editing the email with details on your auto detailing services, you can edit your client segments. This means you can choose what group of clients you want to email—like all clients or past clients.

You can even select clients using tags, job history, or by a particular detailing service you provided.

Then, track your success over time from a simple dashboard. For every campaign you send in Jobber, you’ll see the number of customers who opened the email, clicked on a link, or converted into a job.

A graphic of email engagement results for a “Re-engagement campaign,” including open rate, click rate, and revenue.

Be active on social media

Social media is an easy and cost-effective way to engage with potential customers where they spend their time online.

Here’s how to promote your car detailing business on social media:

  • Create a Facebook business page that includes your business information, services, and customer reviews
  • Publish interesting detailing tips, post before-and-after photos of your wok, and share special offers
  • Join or start a Facebook Group for car enthusiasts in your working area to engage with potential customers

Create interesting video content

Use video marketing to reach a broader audience and teach potential customers about the advantages of your car detailing services.

You don’t have to invest in a camera crew or a fancy studio to create excellent video content. All you need is your mobile device to:

  1. Engage with your audience instantly using Instagram Live, where you can answer questions about your business or auto detailing services.
  2. Produce and share engaging Instagram Reels or TikTops that include a time lapse video of your detailing projects.
  3. Share valuable insights, like how to maintain your vehicle’s appearance, through longer YouTube videos.

Here’s an example of a video R3 Auto Detailing shared on their YouTube channel:

Participate in community events

Participating in community events helps you connect with potential customers in your service area, build a strong reputation, and  generate more leads.

Here are a few ways you can get involved in your community:

  • Sponsor a local sports team and print your company details on the team’s jerseys
  • Donate a free auto detailing package to a fundraiser or silent auction
  • Set up a tent and distribute flyers at local festivals or other events

Ask for customer reviews or testimonials

Positive reviews or testimonials can be a deciding factor for a potential customer who’s considering investing in your services. 

Once an auto detailing service is complete, ask customers for a review on Google or Facebook. Then share any glowing testimonials on your website, in social media posts, and in auto detailing ads.

To ensure you ask every satisfied customer for a review, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose if you want to send the customer a review request.

A list of customer reviews on a mobile phone that came from selecting “Yes” for the “Ask for review: option in Jobber Reviews.

After paying their invoice, those customers will automatically get a direct link to leave a review on your Google Business Profile.

From your reviews dashboard in Jobber, you can keep an eye on your average Google rating. You’ll also see your latest reviews and resources on how to manage your business’s reputation.

Offer a loyalty program for existing customers

A loyalty program rewards customers who regularly support your auto detailing company and encourages repeat business.

There are many types of loyalty programs you could choose from, including:

  • Punch cards – Offer a card where every detailing service gets a punch. After a certain number of services (usually 10) the customer earns a free detailing service.
  • Points system – Customers can earn points for every detailing service they purchase. Once they accumulate a certain number of points, they can redeem them for a free service or a discount.
  • Birthday or anniversary specials – Offer discounts or special services to customers on their birthday or the anniversary of their first service.

Create a customer referral program

A customer referral program encourages your happy clients to recommend your business to friends and family who could benefit from your services.

Here’s how to build a winning referral program:

  • Impress customers with your customer service. Offer appointment reminders and a 24/7 self-serve portal where customers can request work and pay invoices to get your clients talking.
  • Offer an incentive, like discounts on a future service, to encourage customers to refer new business.
  • Advertise your referral program. Let your customers know how the program works and what they’ll gain by submitting a referral.

Learn how to create a successful customer referral program from four experienced business owners:

Promote your business with vehicle wraps

Running a mobile car detailing business means you’re always on the road. Wrapping your company truck advertises your auto detailing services while you’re driving from job to job.

You can invest in a full truck wrap, or a simple decal—just make sure to include your business name, logo, and contact information. That way potential customers know who to contact and how to get in touch if they’re interested in learning more about your services.

Here’s how Beyond Limits of Palm Beach advertises their business with a vehicle wrap.

image of Beyond Limits of Palm Beach truck wrap

Partner with a car dealership

Visit car dealerships in your area to see if they’d be interested in partnering with your business. 

This will help you reach customers who’ve just invested in a new vehicle and are likely more committed to keeping the car in tip-top shape.

You can also work together to create cross-promotional campaigns that allow drivers to get discounts on future detailing when they buy a new vehicle.

Attend local car shows

Local car shows help you connect with other car enthusiasts in your service area who may be interested in your services. They’re also a great way to introduce your services and generate new leads.

Consider offering a special discount on your services for show attendees to encourage potential customers to purchase a detailing package on the spot. 

For customers who aren’t quite ready to invest, make it easy for them to provide their contact information so you can follow up after the show. 

Pro Tip: Take the time to introduce your auto detailing business to other professionals at the event. Networking with other businesses in your industry can lead to more customer referrals and professional partnerships.

There are plenty of ways you can advertise your car detailing services to grow your business. Just make sure you don’t bite off more than you can chew. 

Start with a few of the strategies above to see which works best, then adjust your marketing strategy accordingly.

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