Electrical Leads: 8 Tips to Get More Electrical Jobs

1. Determine your unique selling point (USP)

What makes your electrician business different from the other businesses in your service area? The answer is called your unique selling point (or USP). 

Your USP may be:

• Your (#) years of experience
• Your electrician certification
• Your competitive pricing
• Your online reviews and reputation
• Your dedicated team of electricians

Once you’ve decided what your USP is, include it in all your marketing materials (like your website, advertising, flyers, etc.) so potential customers know why they should work with you.

READ MORE: Marketing tips for electricians: 10 ways to get more customers

2. Optimize your website for electrical lead generation

For most prospective customers, your electrician website is the first impression they’ll have of your business—and your first opportunity to get a new lead.

Your electrical website should tell visitors what services you offer, what area you serve, and why they should pick your business over your competitors.

Here are three ways to turn site visitors into electrical leads:

• Include your contact information (phone number and email address) on every webpage to make it easy for visitors to get in touch with you.
• Include keywords a prospective customer may use to search for your services, like “electrician near me,” “electrician in [CITY],” or “emergency electrician.” This will help your site show up higher in search engine results.
• Make sure your website is fast to load and easy to navigate to help visitors quickly find your electrical services.

3. Attract new leads with local SEO

Use local search engine optimization (SEO) to appear higher in search results when a customer searches for electricians in your service area.

Here are three simple tips to improve your local SEO:

• Set up your Google Business Profile and Bing Places for Business listing to appear on Google Map and local search results.
• Use WhiteSpark or BrightLocal to find the top online directories to list your electrical business.
• Join local business directories through your local neighborhood business association or Chamber of Commerce.

4. Invest in digital advertising

Digital advertising on social media or through Google ads is a quick way to reach prospective customers and bring in new electrician leads.

To make sure you’re not overspending on ad campaigns, set aside a percentage of your total revenue (like 7–10%) or use this formula to determine your monthly ad budget:

Budget per lead x desired number of new customers = monthly ad budget

Facebook and Instagram Ads

Using Meta to advertise your electrical business on Facebook and Instagram makes it easy to set your budget and timeline and track your campaign results.

You can choose to boost an existing post from your social media feed or promote a photo, video, slideshow, and more. 

Best of all, you can target potential customers by location, interest, other pages they’ve liked, and other demographics. So you know every ad is reaching your ideal customer every time.

5. Collect, manage, and share your online reviews

Reviews play an important role in building trust with potential customers and generating new leads. Most customers want to know what past customers have had to say about their experience before investing in your services.

Here’s how you can improve your online reputation with customer reviews:

• Check in with your customers after a job is complete to make sure they’re happy with your services.
• Automate your review request process with NiceJob to seamlessly request reviews once a job is finished. 
• Respond to customer reviews (both good and bad) to leave a good impression on potential customers.
• Create a testimonials page on your website to let potential customers see your glowing reviews.
• Share positive reviews in social media posts, on flyers, and on other marketing materials.

READ MORE: How to ask for and get positive online reviews (+ examples)

6. Pay for leads on a lead generation website

Lead generation sites like Thumbtack, Angi, or TaskRabbit, can help get your business in front of new customers and help you find new leads fast.

Here’s how to get the best electrical contractor leads from lead generation sites:

• Choose the best lead generation site for your business. 
• List your full range of services and your service area on your business profile.
• Respond to leads faster to win more jobs for your electrical business.
• Ask customers to leave a review once the job is complete

READ MORE: Thumbtack for contractors: a complete guide to the lead generation platform

7. Start a customer referral program

A good customer referral program brings in more (and better) leads, rewards your best customers, and grows your electrical business.

Here’s how to start a customer referral program in three simple steps:

1. Provide outstanding customer service with on-my-way text messages, job checklists, and a 24/7 self-serve portal to request work and pay invoices that gets your customers talking.
2. Offer an incentive, like discounts on services or gift cards, to encourage customers to refer new business.
3. Let customers know about your referral program, including how it works and the benefits of submitting a referral.

READ MORE: How to build a customer referral program that wins more clients

8. Turn existing customers into new leads with email marketing

Email marketing is a great way to get more revenue from existing customers.

You can use email marketing campaigns to promote new services, inspections, maintenance, and special offers to get new job requests from your existing customer base.

To make your email marketing campaigns more effective, use these tips and tricks:

• Target email campaigns to specific groups of customers. For example, group customers based on their past services, like electrical repair,  maintenance, upgrades, or wiring. This will help you send campaigns that are more relevant to these groups. 
• Keep selling to a 1:5 ratio. For every five emails you send, only one of them should be a sales pitch. Instead, provide your customers with valuable information to keep them subscribed and engaged.
• Write a compelling subject line. Convince your customers to open your email with a strong subject line, like “Want to save 25% on your electricity bills?”