Electrician Advertisement: How to Advertise Your Business

Google Ads for electricians (with examples)

Google is often the first place a potential customer will go to look for an electrician service. Investing in Google Ads puts your business at the top of the search engine results for users actively looking for your services.

There are three main options for Google Ads—Local Services Ads, Search Ads, and Display Ads. 

Local Services Ads

These ads appear at the top of the search results page when a new customer searches for electrical services in their neighborhood.

Because you only pay when someone contacts you for help with their electrical problems, Local Services Ads are an affordable way to book more jobs in your area.

Google Local Services electrician advertisement sample:

Social media electrical ads (with examples)

Posting ads on social media platforms like Facebook and Instagram puts your business and services in front of customers where they spend time online.

Facebook ads

Facebook’s paid advertising appears in a user’s newsfeed or sidebar. Create them with an image or video and a call to action that tells the user what they should do next (like “book now” or “request a quote”).

Use Meta’s ad targeting to reach users of a specific age range or gender, or who live in the neighborhood that your business services. 

You can also create a look-alike audience to target potential customers whose online profiles are similar to users who frequently engage with your electrical company.

Facebook ad example for electricians:

Advertising on online directories (with examples)

Advertising on online directories helps homeowners find your business online when they’re searching for electricians in your service area. 

To get started, we recommend claiming your Google Business Profile, Yelp for Business listing, and Bing Places listing.

Your business listing should include:

• Business hours
• Contact information
• Website URL
• List of services
• Service area
• Customer reviews

Here’s what your business listing will look like on various listing sites:

Google Business Profile (formerly Google My Business)

Advertising on lead generation websites (with examples)

Use the best lead generation websites like Thumbtack, Angi, and Nextdoor to promote your electrician business. These are great places to connect with homeowners in need of your services and generate more electrical job leads.  

Example of an electrician’s Thumbtack advertisement:

Door-to-door advertising for electricians (with examples)

If digital advertising campaigns are out of your budget, there are many affordable and effective door-to-door advertising techniques you can add to your marketing efforts.

Lawn signs

Some electricians use lawn signs as part of their advertising strategy. They’re cheap to print and effective in capturing the attention of potential customers passing by. 

It’s easy to design and print lawn signs through Staples or VistaPrint. Once a job is complete, simply ask the homeowner if you can leave a sign on their lawn.

Example of an electrician’s lawn sign:

How to start advertising your electrical services

Now that you know the different ad types available, you’re ready to build your electrical advertising strategy.

Here’s how to get your electrician ads up and running.

1. Define your advertising goals

Knowing your advertising goals will make it easier to design an effective ad, for the right advertising channels. Your goal may be to:

• Promote a new service
• Grow your business with new leads
• Expand your business into a new service area

Make sure your goal is measurable (like 20 new leads this quarter) so you’ll know when you’ve reached it.

READ MORE: How to start an electrical business: 8 steps to success

2. Decide where you want to advertise

Consider which channel will be most effective for achieving your specific goal. 

For example, if you’re looking to build brand awareness, you can try Google display ads, lawn signs, or van wraps. To get new leads fast, Local Services Ads, search ads, or lead generation websites will be a better fit.

3. Set your ad budget

Your ad budget will depend on two factors:

1. How much you’re able to spend to get a new lead (customer acquisition cost)
2. The number of customers you need each month to be profitable

Use this formula to determine your monthly budget.

Customer acquisition cost x desired number of new customers

If you’re not sure how much you’re willing to spend for a new customer, start by investing a small amount in a couple of different advertising campaigns.

Then increase your budget once you see which channels are bringing in the most leads. 

READ MORE: How to estimate electrical work accurately in 7 steps

4. Design your ads

The best electrician advertisements follow these easy design rules:

• Focus on one message (like a service or testimonial) to make it clear what you offer
• Keep your design simple to help get the message across
• Use consistent branding that includes colors, fonts, and imagery
• Add a call to action that encourages a new customer to request a service or get in touch

To design a professional electrician ad, use one of Canva’s free templates and customize it with your own branding and message.

5. Track your performance

To make sure your ads are achieving your defined goals, you’ll need to track their performance. This will show you what advertising channels are working best and let you redistribute your budget to make the most of your campaign.

Set up Google Analytics to see where your website visitors are coming from and how much each new customer is costing your business.

READ MORE: How to run a successful electrical business: 8 business tips