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Electrician Ads: How to Advertise Your Business and Attract More Customers

Profile picture of Seth Richtsmeier, freelancer writer for Jobber Academy
Seth Richtsmeier
Electrical Aug 30, 2024 11 min read
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Creating an electrician advertisement strategy helps to grow your brand awareness, attract new customers, and generate more business.

Whether you’re just getting started with electrician ads, or are looking to improve your ad strategy, you’ve come to the right place.

This post will walk you through the best places to advertise your electrician business, examples of engaging ads, and steps to start advertising your business.

When it comes to promoting your electrical business, there are various types of ads to help you reach different segments of your target audience. Each type offers unique advantages depending on your goals, budget, and the platforms you choose.

Let’s explore the various types of electrician ads to help you decide which approaches are best for your business.

Google Search ads

Google is often the first place a potential customer will go to look for an electrician service. Investing in search ads puts your business at the top of the search engine results for users actively looking for your services. 

For your ad to appear, you’ll have to bid on specific keywords or phrases a customer would use to search for your services, like “electricians in [city]”. These Google ads run on a pay-per-click (PPC) model. Meaning you’ll be charged that bid amount every time someone clicks on your ad.

When potential customers click on your search ad, they’ll be directed to your website to learn more about your services, request a quote, or book an appointment.

Electrician’s Search ad example:

image of electrician Google search ads

Your Google Search ad should include:

  • Business name
  • Electrical services (like wiring, electrical installation, etc.)
  • Competitive advantage (what sets you apart from other electrical contractors)

Google Display ads

Google display ads are graphics, banners, or videos that appear for potential customers as they browse the web. They can be used to increase traffic to your website and grow your business’s online visibility.

You can also use them to target a specific audience based on their location, interests, or even users who have interacted with your electrician website before. These are called remarketing ads.

Example of an electrician’s display ad:

image of electrician remarketing ad

Your Google Display ad should include the following:

  • Company name and logo
  • A brief description of your company or service offerings
  • Call to action (like “schedule an appointment” or “book a free consultation”)

Google Local Services Ads

Google’s Local Services ads appear at the top of the search results page when a new customer searches for electrical services in their neighborhood.

Because you only pay when someone contacts you for help with their electrical problems, Local Services Ads are an affordable way to book more jobs in your area.

Google Local Services electrician advertisement sample:

image of Google Local Service Ads for electricians

Your Local Services Ads will include:

Social media ads

Posting ads on social media platforms like Facebook and Instagram puts your business and services in front of customers where they spend time online.

Facebook ads

Facebook’s paid advertising appears in a user’s newsfeed or sidebar. Create them with an image or video and a call to action that tells the user what they should do next (like “book now” or “request a quote”).

Use Meta’s ad targeting to reach users of a specific age range or gender, or who live in the neighborhood that your business services.

You can also create a look-alike audience to target potential customers whose online profiles are similar to users who frequently engage with your electrical company.

Facebook ad example for electricians:

image of electricians Facebook Ad

Your Facebook ads should include:

  • An image, series of images, or video
  • A headline or message that describes your business or services
  • A call to action that tells your user to send a message or visit your website

READ MORE: 10 ways to optimize your Facebook business page

Instagram ads

Instagram ads work well if you have any imagery (like a before-and-after photo) or videos (like a customer testimonial) that promotes your business.

Just like Facebook advertising, Instagram makes it easy to target your ideal customers and set a budget that fits your business goals.

Electrician Instagram ad example:

image of Instagram ad for electrician service

Your Instagram ad should include:

  • Photos or videos of your business, electricians, completed jobs, or happy customers
  • A short caption that describes the image or video
  • A call-to-action button that tells the user what to do next

Online directories 

Advertising on online directories helps homeowners find your business when they’re searching for electricians in your service area.

To get started, we recommend claiming your Google Business Profile, Yelp for Business listing, and Bing Places listing.

Your business listing should include:

  • Business hours
  • Contact information
  • Website URL
  • List of services
  • Service area
  • Customer reviews

Here’s what your business listing will look like on various listing sites:

Google Business Profile (formerly Google My Business)

image of electrician business listing on Google Business Profile

Yelp for Business

image of electrician's listing on Yelp

Bing Places

image of electrician's listing on Bing Places

Listing your business in online directories is key to any marketing strategy. It can help to improve your local SEO and appear higher in Google’s search results.

Pro Tip: To improve your presence online, don’t forget to ask existing customers for online reviews once a job is complete.

To ensure you ask every satisfied customer for a review, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose if you want to send the customer a review request.

A list of customer reviews on a mobile phone that came from selecting “Yes” for the “Ask for review: option in Jobber Reviews.

After paying their invoice, those customers will automatically get a direct link to leave a review on your Google Business Profile.

Lead generation websites 

Use the best lead generation websites like Thumbtack, Angi, and Nextdoor to promote your electrician business. These are great places to connect with homeowners in need of your services and generate more electrical job leads.

Example of an electrician’s Thumbtack advertisement:

image of electrician listing on Thumbtack

Your electrician ad on lead generation websites should include:

  • Business name
  • Electrical services
  • Service area
  • Star rating
  • Electrician licensing

Traditional advertising

Even with all the digital options, traditional advertising methods still work well for reaching local customers.

Door-to-door marketing, print materials, and branding your vehicle are just a few tried-and-true ways to help make your business more visible in the community. Consider these traditional electrician advertisement methods:

Lawn signs

Some electricians use lawn signs as part of their advertising strategy. They’re cheap to print and effective in capturing the attention of potential customers passing by.

It’s easy to design and print lawn signs through Staples or VistaPrint. Once a job is complete, simply ask the homeowner if you can leave a sign on their lawn.

Example of an electrician’s lawn sign:

image of an electrician's lawn sign

Your lawn signs should include:

  • Business name and logo
  • Electrical services
  • Contact details (phone number or website URL)

Electrician flyers and postcards

Electrician flyers or postcards are useful advertising strategies if you’re looking to attract customers from a specific neighborhood.

This type of advertising is also referred to as direct mail marketing and involves either sending or delivering flyers directly to potential customers.

Here’s what an electrician flyer looks like:

image of electrician flyer

Your electrician flyers should include:

  • Business name and logo
  • Catchy slogan or headline
  • Electrical services
  • Limited time offer
  • Contact details (phone number or website URL)

Pro Tip: To get more local customers, dedicate an hour after each job is complete to delivering flyers or postcards to neighbors in that area.

You can also create tearaway flyers and post them on neighborhood bulletin boards in libraries, grocery stores, community centers, or gyms. Just make sure to ask for permission before posting the ad.

image of electrician tearaway flyer

Vehicle branding

Advertise your electrical services when traveling from one job site to another with a custom van wrap.

Here’s what a van wrap looks like:

image of electrician van wrap

Your van wrap should include:

  • Business name and logo
  • Service area
  • Contact details (phone number or website)

How to start advertising your electrical services

Now that you know the different ad types available, you’re ready to build your electrical adAdvertising your electrical business requires a strategic approach. It goes beyond just placing ads.

From setting clear goals to choosing the right platforms and creating compelling content, every step plays a role in attracting new customers. Whether you’re just starting out or looking to enhance your current marketing efforts, knowing how to advertise helps you stand out in a competitive market.

Here are strategies to advertise your electrician services:

1.   Define your advertising goals

Knowing your advertising goals will make it easier to design an effective ad, for the right advertising channels. Your goal may be to:

  • Promote a new service
  • Grow your business with new leads
  • Expand your business into a new service area

Make sure your goal is measurable (like 20 new leads this quarter) so you’ll know when you’ve reached it.

2.   Maintain a user-friendly, optimized website

If you don’t have a website yet, create one. These days, it’s the most important platform for marketing. Customers can learn about the services you offer and reach out to ask for quotes.

Your electrician website should include:

  • Your business name, logo, and contact information
  • Your expertise and the services you offer
  • The local areas you serve
  • Pricing for standard services
  • Online booking

Use local search engine optimization (or SEO) to help your site appear at the top of Google’s search results. Optimizing your site helps people looking for electrical services find you

Here are just a few ways to optimize your site:

  • Include keywords that customers use to search for your services. This might include phrases like “electrician in [city]” or “24-hour electrician.”
  • Add your business name, address, and phone number to every page of your website. Placing all of this in the footer (the bottom of your site) is a good start.
  •  Make sure your website is easy to navigate, loads fast, and runs well on mobile devices.

READ MORE: SEO for contractors: an easy guide

33.   Decide where you want to advertise

Consider which channel will be most effective for achieving your specific goal.

For example, if you’re looking to build brand awareness, you can try Google display ads, lawn signs, or van wraps. To get new leads fast, Local Services Ads, search ads, or lead generation websites will be a better fit.

4.   Set your ad budget

Your ad budget will depend on two factors:

  • How much you’re able to spend to get a new lead (customer acquisition cost)
  • The number of customers you need each month to be profitable

Use this formula to determine your monthly budget.

Customer acquisition cost x desired number of new customers

If you’re not sure how much you’re willing to spend for a new customer, start by investing a small amount in a couple of different advertising campaigns.

Then increase your budget once you see which channels are bringing in the most leads.

READ MORE: How to estimate electrical work accurately in 7 steps

5.   Design and implement your ads

The best electrical ads follow these easy design rules:

  • Focus on one message (like a service or testimonial) to make it clear what you offer
  • Keep your design simple to help get the message across
  • Use consistent branding that includes colors, fonts, and imagery
  • Add a call to action that encourages a new customer to request a service or get in touch

To design a professional electrician ad, use one of Canva’s free templates and customize it with your own branding and message.

6.   Send email marketing campaigns

Emailing your list of customers is a great way to keep them engaged. You can offer deals and recommendations for maintenance, as well as provide updates about changes to your business (like new services).

To send marketing emails fast, you need a tool that can prepare email templates and audiences for you.

When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that includes your company branding.

A customer re-engagement email from a landscaping company built with Jobber Campaigns. Surrounding it are email elements that can be customized and a rich text editor.

You can edit your client segments, choosing what specific group you want to email—be it all clients, past clients, or something else.

The Jobber dashboard tracks your success over time. For every email you send, you’ll see the number of recipients who opened it, clicked on a link, or booked a service.

A graphic of email engagement results for a “Re-engagement campaign,” including open rate, click rate, and revenue.

7.   Get active on social media

Social media marketing is an opportunity to engage with customers online.

Create a profile for your business on sites like Facebook, Instagram, and LinkedIn. When deciding which ones to focus on, consider the following:

  • Your target audience: Where does your ideal customer hang out online? Homeowners might be more active on Facebook.
  • The types of content you’ll create: Decide which type of content you’re capable of creating. If you take a lot of photos and videos, for instance, Instagram is probably a good spot to share.
  • The best spots to engage: Get familiar with how each platform allows you to interact with people. Facebook lets you share links and has local ad targeting. Instagram is largely for visual storytelling. LinkedIn has networking.

READ MORE: 7 Ways to use social media to build customer relationships

8.   Track your performance

To make sure your ads are achieving your defined goals, you’ll need to track their performance. This will show you what advertising channels are working best and let you redistribute your budget to make the most of your campaign.

Set up Google Analytics to see where your website visitors are coming from and how much each new customer is costing your business.

READ MORE: How to run a successful electrical business: 8 business tips

Paid advertising is just one of many marketing channels that can help you attract new customers and grow your business.

To get started, try a handful of our electrician marketing tips to see which one works best for your business, monitor your results, and adjust your strategy accordingly.

Originally published in August 2022. Last updated on August 30, 2024.

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