10 Lawn Care Marketing Ideas You Can Do Yourself
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- How to Market a Lawn Care Business
The right lawn care marketing strategies put your business in front of potential customers and are an important part of building a successful lawn care business.
After all, you’ll have a much easier time winning new clients if they know you exist.
To put you on the fast track to a thriving client list and recurring revenue, we’ve compiled a list of our favorite lawn care marketing ideas.
Here’s how to market a lawn care business:
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Claim your Google Business profile
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Invest in digital ads
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Get more online reviews
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Build a lawn care website
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Set up a Facebook Business page
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Send out email marketing to existing clients
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Distribute lawn care flyers
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Start a customer referral program
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Invest in vehicle wraps
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Set up sandwich boards at job sites
You can also watch our video, “How to Market a Lawn Care Business,” to get advice from experts in action:
1. Claim your Google Business profile
Your Google Business profile (formerly Google My Business listing) helps you appear on local maps and search results when potential customers are looking for your services.
It’s also one of the best ways to advertise a lawn care business because:
- Google mobile searches that include “near me now” have increased by more than 150%
- 28% of all local searches end in a purchase
A strong Google Business profile encourages potential clients to click on your listing, learn more about what you offer, and contact you to book your services.
Your Google Business profile will include:
- Lawn care business name and logo
- Contact information
- Client reviews
- Service area
- Lawn care services
For example, if a potential customer is looking for lawn care services in a specific city, here’s what they would see:
It’s easy to set up a Google Business profile. Just enter your business name, contact details, and operating hours. Add more flavor with your company logo and photos of your work, plus any special descriptors (like 10+ years in business), and you’re good to go.
You can also optimize your listing to help improve your visibility to potential customers on Google.
Andrew Huber, owner of The Lawn Squad, grew his lawn care business to over $100,000 in revenue with an active Google Business profile that brought in 90% of his customers and other referrals.
Pro Tip: Don’t forget to also create your Bing Places for Business listing to make sure your lawn care services are found on any search engine.
READ MORE: How to run a successful lawn care business
Online business directories
There are plenty of other websites where you can create profiles for your business to bring in customers, including Yelp and Foursquare, and lead generation sites like Homeadvisor or Angi.
These sites give you options for advertising your lawn care business and running different lawn care marketing strategies to attract potential clients.
2. Invest in digital ads
To reach a larger audience, you can invest in digital ads. These ads promote your lawn care business by appearing on search engines and social media.
Search engine advertising includes your ads in search results on Google or Bing. These can be text-based search ads or specially formatted Google Local Services ads, which look like this:
Social media marketing can take the shape of Facebook or Instagram ads. These ads show up in your potential clients’ feeds alongside the pages and people they follow. They often look like this:
Both Google and Facebook ads let you set an advertising budget and see exactly how well your ad performs.
By tracking actions like website visits or phone calls, you can see which ads are generating the most leads for your business.
Once you know what type of advertising works best for your business and brings in the most money, raise your budget and focus on the platform that brings you the biggest success.
READ MORE: How to get your first 100 lawn care customers (and beyond)
3. Get more online reviews
Online reviews help you stand out from the competition and show potential customers they can trust your business. This is why reviews are one of the most effective ways to promote a lawn care business.
To get more lawn care reviews:
- Identify your happiest clients. Go through your lawn care CRM and find the customers who ask for services most often or give you the best feedback ratings. Many of them may be willing to leave you a good review online.
- Ask for reviews. When you send service follow-up emails, include a link to your Google Business profile where satisfied customers can leave a review. Encourage them to use lots of detail, too. 5-star reviews are great, but 5-star reviews with a description of your great services are even better.
- Say ‘thank you’ for the positive reviews. When a client takes the time to leave a kind review, respond with a quick thank you note. It only takes a second, and it makes your client feel even better about your business.
- Respond to negative reviews. Not every review will be a good one. Always respond to negative reviews quickly and try to make things right. If you can fix the problem, you’ll win over unhappy clients by showing you actually care about them.
To increase the number of positive reviews on your Google Business Profile without the hassle, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.
When you make an invoice in Jobber, you can choose if you want to send the customer a review request.
After paying their invoice, those customers will automatically get a direct link to leave a review on your Google Business Profile.
From your reviews dashboard in Jobber, you can keep an eye on your average Google rating. You’ll also see your latest reviews and resources on how to manage your business’s reputation.
4. Build a lawn care website
Your lawn care website helps people find your business when they’re searching for services online. Build a site that speaks to your ideal customer and gives them what they’re looking for.
The first step in building a website is deciding how you’ll do it. You can build it yourself using a tool like WordPress or Squarespace, a Jobber Website, or hire a freelancer or web agency to do it for you.
Your lawn care website design should include:
- Business name and logo
- Service area
- Contact details
- Lawn care services list
- Lawn care pricing
- Customer reviews and testimonials
- Online booking form
- Before-and-after photos of your work
- Information about your lawn care company and team
- Links to your social media pages
Set up Google Analytics and Google Search Console for your website. This helps you track how people find your site, what they do once they get there, and how the site helps you win new clients.
Plan to update your website regularly, too. This can mean adding new images, writing monthly blog posts, or even just making sure your services and pricing are up to date.
97% of customers search online to find a local business. So making sure your website has the latest information is one of the best ways to advertise your lawn care business.
Pro Tip: Your site should be mobile-friendly. This will ensure it looks great and works properly on any device visitors are using, whether it’s their desktop, tablet, or phone.
Set your lawn care website up in minutes with Jobber
Get your business online and in front of customers fast with a simple, professional website you can set up in minutes.
Simply provide Jobber with details on your lawn care business and services, and we’ll create a website that highlights what sets you apart from the competition.
To help you convert website visitors into leads, your website automatically comes with a quote request form. And when you connect your Google Business Profile to your website, visitors will see exactly why you’re the business that they should be working with.
You can even measure your website’s success by tracking how many visitors your site is getting and how many requests are coming from it.
5. Set up a Facebook Business page
Facebook is free to use, easy to set up, and can help you connect with potential clients who are already spending time there.
Head over to Facebook Business Manager to create a Facebook Business page with your logo, operating hours, service area, and a description of your business.
Once your Facebook Business page is up and running, try these tips for maintaining an effective page and using it as a marketing tool:
- Share regular updates, offers, service reminders, and before-and-after photos
- Create a posting schedule you can stick to (e.g., daily, weekly)
- Use original company photos taken on the job
- Ask clients to leave reviews on your page
- Invest in Facebook ads that direct viewers to your page
6. Send out email marketing to existing clients
An email marketing campaign lets you send mass emails to a specific client list. You can also schedule certain emails at important times or milestones.
For example, you could email customers to:
- Measure your service quality with a customer feedback survey
- Offer special promotions or discounts
- Share useful information, like DIY lawn care tips
- Remind them about spring cleanup services
- Re-engage with old clients to drum up new business
With Jobber Campaigns, you can send emails fast using premade branded templates that are built for specific goals and customers.
After editing the email with details on your lawn care services, you can choose what group of clients you want to email—like all clients or past clients.
You can even select clients using tags, job history, or by a particular service you provided. Plus, create email campaigns that automatically send to customers as soon as they meet the conditions you set.
Then, monitor the performance of your Jobber email campaign with a dashboard that shows the number of customers who opened the email, clicked on a link, or converted into a job.
7. Distribute lawn care flyers
Lawn care flyers might be your best bet if you want to advertise your lawn care business to a specific neighborhood.
The best flyers and postcards use your service business branding (like your logo and colors), a special promotion, and your contact details. Here’s an example:
You can create a flyer design yourself using a lawn care flyer template or have a graphic designer do it for you. (If you don’t have a business card yet, this is a good opportunity to take care of that, too.)
8. Start a customer referral program
A customer referral program encourages those recommendations by clearly offering something in exchange, like a discount on future services.
This type of marketing is especially useful because it brings in clients who are ready to trust your business. It also doesn’t cost you anything until you actually get a new client out of it.
9. Invest in vehicle wraps
Vehicle wraps for your truck or trailer can be a larger marketing investment, but shouldn’t take long to see a return.
Consider it a mobile billboard where potential clients can see your branding (and contact information) when you’re out on the road.
The team at Mullins Lawn Enforcement invested about $3,000 to wrap their trailer but felt it was well worth the investment over a traditional billboard in town.
10. Set up sandwich boards at job sites
Place a branded sandwich board on the lawn while you’re servicing a property. The sign should have your business name, contact info, and an eye-catching design. Some of your clients might also let you keep signs on their lawn for a few days after service.
When local residents know you’re doing work for their neighbors, they feel like they can trust you, too. They can also see that you’re doing a good job—and they can always chat with their neighbors (your clients) about your services.
Advertising is an important step in building a profitable lawn care business. With these lawn care advertising ideas and examples to inspire your marketing, you’re ready to create a plan and run a campaign.
Set your budget, pick the ideas that you think will work best for you, and make adjustments as you go. You’ll be raking in revenue before you know it.
Originally published January 2020. Last updated on October 25, 2024. This article was reviewed by lawn care pro and Jobber Brand Ambassador Blake Albertson of B&B Lawn Care. He was compensated for his time and contributions to this article. You can follow him on Instagram.
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