Lawn Care Advertising Examples (and Practical Tips) to Inspire Your Marketing
Spreading the word about your services is an important part of starting a lawn care business and acing your digital marketing strategy.
One way to do that is through advertising. When you spend money on print and online advertising, you can raise brand awareness about your business and bring in new customers.
In this article, we’ll introduce you to several different advertising options (both digital and printed) and share examples for each.
Get inspired with these small business ads for landscaping:
What makes a good lawn care service advertisement?
A memorable lawn care ad campaign is one that grabs attention, highlights the perks of your lawn service, and tells people exactly how to get in touch. No matter what type of advertising platform you use, always include:
- A clear offer with visible benefits (“What’s in it for me?”)
- Your phone number, email address, or lawn care website link
- Your location or service area
If the ad format allows for it, you can also include:
- A time limit or special promo that encourages quick action
- Testimonials from happy clients
- Your service business branding, like your logo and colors
- A memorable slogan or your company motto
- Eye-catching images or video
Now that you’ve got the basic requirements let’s take a closer look at a few great examples.
1. Lawn care Facebook post ideas
Facebook ads show up in a person’s newsfeed or sidebar. You can target these ads to users in a specific geographic area, which helps the right people see your ads and start reaching out for lawn care services.
Landscaping Facebook ads often feature an image or video, a headline, and a call to action (like “Sign Up” or “Start Now”) that links to your business’s Facebook page or your website.
Here’s an example of a landscaping and lawn care ad for Facebook:
These landscaping advertising examples use eye-catching photos, clear messaging, and a simple selling point to get the message across to future clients. The copy also hints at reviews, which increases trust in your business.
Social media ads on similar platforms
You can run similar ads on other social media platforms (like Instagram or X) that link to your page or landscaping website. Use quality photos or videos that show off your best work so that users will be excited and curious to learn more.
This Instagram mowing advertisement has most of the same information as the Facebook ad, but the photos are arranged differently to fit the space and the platform.
Pro Tip: Every social media platform uses different image sizes. Keep these dimensions in mind while you’re designing your landscaping advertisement.
2. Google ads for lawn care and landscaping
There are two types of Google ads that are useful for lawn care advertising: Local Services Ads and search ads. Both of these ad types appear in Google search results for specific keywords. They’re ranked based on factors like clicks, budget, and competitors.
Local Services Ads
Here’s what search ads and Local Services Ads look like in action:
The Local Services ads show up at the top of Google’s results for people who are searching from the same region as the local business. Searchers will see star ratings and a Google Guaranteed badge to inspire confidence. Payment for Local Services ads is per lead, which means you’ll only pay when a verified lead or prospect comes through.
To make a Local Services Ad, head over to Google’s Local Services Ads signup page. First, make sure they’re available to run in your area. Then, set up a Local Services Ads profile for your business. The details you enter will appear in your ads.
Google search ads
A general Google search ad might also include the lawn care name, list of services, and what sets the business apart from competitors. Search ads can use different formats and placements (based on your ad budget) to drive new clients to a lawn care website and increase conversions.
The search ad model is PPC (Pay Per Click), which means that business owners will pay whenever a searcher clicks the ad. Because of this, it’s important to manage ad budgets closely to avoid overspending.
To make a Google search ad, you’ll need to create the copy yourself (or work with a writer) to create compelling text and a strong call to action. If you’re short on time, use this template to get started:
Google Ad template for lawn care ads
[SERVICE TYPE] Services in [CITY] | [SELLING POINT/SPECIAL OFFER]
[WEBSITE LINK]
Quality [SERVICES] in the [SERVICE AREA] area. Over [X] years in business.
[AWARDS, INSURANCE, ACCREDITATION]. [CALL TO ACTION]!
Your finished lawn mowing advertisement will look something like this on Google:
3. Lawn care flyers and postcards
This advertising method might seem a little “old school,” but it’s still very effective. You can design, print, and distribute lawn care flyers and postcards in the neighborhoods where you’d like to work to encourage customers to reach out.
This tactic is called direct mail marketing. It also includes lawn care brochures, pamphlets, posters, and door hangers. It’s most effective when you include a limited-time special offer that encourages readers to act fast so they don’t miss out on a special coupon or promotion.
Check out these examples to see how your landscaping flyers, postcards, and other direct mail marketing pieces could look:
Pro Tip: Use a unique promo code for each of your direct mail marketing campaigns. As new clients use these codes to claim their special offers, you’ll start to see which marketing pieces were most effective.
How to print lawn care flyers and postcards
- Work with a designer or use a tool like Canva to create new business flyers. Your flyers should always include your logo, photos, and services.
- Print your flyers with Vistaprint, a local supplier, or office supply store (like Staples).
- Distribute your flyers. USPS offers direct mail advertising to help you reach potential landscaping customers in specific neighborhoods. (They even have a design service, if you need it.)
While you’re printing your flyers and postcards, get some business cards printed. You might be able to save money by bundling a larger order of printed materials together, and then you’ll be fully stocked for several months.
Learn from the lawn care pros
4. Landscaping lead generation sites
Homeowners and business owners often visit lead generation sites like Angi and Thumbtack to find service professionals for their projects. To start advertising here, you can create a business profile on these sites to help potential customers find and book your services easily.
Here’s what your lawn care company could look like when it shows up in a list of search results on Thumbtack:
Searchers can select your business to learn more about your services. When you build your profile, include useful information that helps to convince potential clients that they can trust and rely on your team. For instance, you might highlight:
- Your service area
- Number of employees
- Years in business
- Number of completed jobs
- Accepted payment methods
- Lawn care services list
- Photos of past work
Your profile will look something like this:
Pro Tip: A profile on a lead generation website will also include customer reviews. When you’ve finished a job, always ask the client to leave you a review. Potential lawn care customers will be more likely to pick you when they see how many great reviews you have.
READ MORE: Building a profitable lawn care business
5. Signs for lawn care and landscaping services
Another simple yet effective advertising method is a “sandwich board” style sign. Place these branded boards on your clients’ lawns while you’re working. It’s easy advertising for your business when anyone drives or passes by.
If you opt for this advertising tactic, make sure your sandwich boards include:
- Your business name and logo
- Your contact details
- A catchy slogan, if you have room
This helps potential customers see the quality of your work up close, then contact you to book their own services.
Plus, you can always ask your clients if you can leave behind small lawn signs, too. These have the same information as your bigger signs, but they’re easy to leave behind on a job site.
Catchy lawn care advertising slogans for signage
Slogans are short lines of text that quickly communicate a message in a memorable way—and they’re awesome additions to your printed advertising materials.
Use these ideas as inspiration when you’re coming up with your own lawn care or landscaping advertising slogan:
- [COMMUNITY]’s #1 lawn care team
- Trusted in [COMMUNITY] since [YEAR]
- Mowing and sowing since [YEAR]
- Leave your mowing to the experts
- Who’s mowing your lawn this summer?
- Want your lawn to impress? Call on the best
- Keep your lawn from being a yawn
6. Lawn care and landscaping truck wraps
Branded truck wraps are hard to miss. When you’re driving around or parked at a client’s home, potential clients will notice your vehicle and want to learn more about your services.
You can brand your vehicle using paint, decals, or a full-body vinyl wrap. A set of simple decals looks like this:
Whatever your design looks like, make sure your contact information is clear and easy to read. Anyone passing by should be able to understand your message quickly—without having to squint or miss all the fine print.
How to get a landscaping or lawn care truck wrap
Some vehicle wrapping and painting shops will design branded graphics for you and ensure that they look great on your vehicle. Others need you to provide your own digital assets before printing. Because these graphics can be a bit tricky, you might want to work with a professional designer to get the look and size just right.
If you want to start smaller, you can order simple decals through any local or online print shop.
READ MORE: Commercial lawn care contracts: how to find, bid, and win them
How do I set an advertising budget for my lawn care business?
Your marketing budget depends on your profit margins, revenue goals, and the specific marketing funds from your landscaping business plan. Here’s how one expert sets his budget:
“If $100,000 came from 200 clients and I want to grow that by 30%, I need 60 more clients. If I spent $10,000 on advertising last year, I should spend $13,000 on advertising this year.” —Ed Ramsden, Enviromasters
If you aren’t sure where to start, spend a small amount to experiment with different ads. When you start to see which ones bring in the most clients, you can increase your budget and focus on methods with big ROI.
Don’t forget—these are just a few lawn care advertising ideas you can use to promote your landscaping business. The sky is truly the limit, so be as creative or unique as you want. Pick your favorite advertising ideas, put them to the test, and start seeing results.
Spend your marketing budget with confidence
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Plus, track how each customer heard about you on their client profile.
Originally published April 28th, 2022. Last updated on September 25, 2024.
Frequently Asked Questions
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The best time to advertise is typically in early spring, just before people start thinking about their lawn care for the warmer months. However, late summer and fall are also great for targeting those looking to prepare their lawns for cooler weather or fall cleanup.
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Consider where your audience hangs out. For example, Facebook ads are great for targeting local homeowners, while Google Ads can help you reach people searching for services nearby or locally. Try a mix of digital and print ads to cover all your bases since not everyone spends the same amount of time searching online or driving around town.
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Track key metrics like clicks, leads, and conversions to see how well your ads perform. Also, ask new customers how they found you, and keep an eye on ROI to make sure you’re getting value from your ad spend.
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Focus on low-cost options like social media and Google My Business first. Word of mouth, referral programs, and community involvement can also help promote your business without you having to invest a ton upfront. As you see your efforts pay off, you’ll have more money to put towards new strategies.
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Avoid casting too wide a net—target local areas where you can actually provide service for lawn care, grass cutting, and landscaping. Also, don’t forget to include clear calls to action in your ads, like booking an appointment or getting a quote. (If visitors aren’t sure what to do, they might not click or take the next step.)