25 Landscaping Industry Statistics and Trends to Watch in 2023
It’s an exciting year for the landscaping and lawn care industry. New landscaping trends, technology, and customer expectations are shaping what business will look like in the coming years.
In this post, we’ve put together the latest statistics on landscaping industry growth, customer demographics, employment, and more.
Learn the facts so you can predict what trends will affect your business in 2023 and plan for success.
Landscaping and lawn care industry statistics
What’s the state of the green industry? Here are some up-to-date landscaping and lawn care industry statistics that show the industry is growing:
- The global landscaping market generated $114.6 billion in revenue in 2021. (Statista)
- There are 621,733 landscaping and lawn maintenance businesses in the U.S. (IBIS World)
- Landscaping industry revenue is expected to grow 0.9% in 2022. (IBIS World)
- The landscaping industry has grown 6.6% annually over the past 3 years. (Kentley Insights)
- The U.S. has 5.5% more landscaping businesses in 2022 than in 2021. (Zippia)
- In 2021, landscaping industry operating expenses grew 11.9%. (Kentley Insights)
- 62% of landscaping customers come from single-family residential homes. (Lawn and Landscape)
- The biggest consumers in the landscaping service industry are households earning more than $100,000 per year. (IBIS World)
- The average homeowner will spend $100–$200 per month for general landscaping maintenance, lawn care, gardening, and upkeep. (HomeAdvisor)
- On average, landscaping companies charge $50–$100 per hour, or $4–$12 per square foot after installation. (HomeAdvisor)
- 71% of landscapers offer design and construction services, and 63% offer tree care. (Statista)
- 32% of landscaping businesses say landscape maintenance is their fastest-growing service offering. (Statista)
- 31% of landscaping businesses say local demand has grown as people spend more time at home. (Landscape Management)
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Landscaping and lawn care labor statistics
Whether you’re ready to hire lawn care employees or thinking about it, here are stats you should know about employment in the landscaping industry:
- There are 892,450 landscaping and groundskeeping workers in the U.S. (U.S. Bureau of Labor)
- Landscaper employment is expected to grow 8% from 2020 to 2030. (U.S. Bureau of Labor)
- There will be 173,200+ new job openings for landscapers in 2023. (U.S. Bureau of Labor)
- Landscapers are paid an average of $34,570 per year and $14.62 per hour. (Jobber)
- 43% of landscaping business owners worry that a quality labor shortage will slow their business’s growth in the next three years. (National Association of Landscape Professionals)
- 92.1% of landscaping companies want better ways to hire experienced and reliable staff. (LMN)
Lawn care and landscaping market trends
These are some of the biggest landscaping and lawn care market trends that have shaped the industry in 2022:
- Native gardening: There were 18.3 million new gardeners in 2021, and 83% of landscaping consumers looked for indigenous plant species to plant on their properties. Native gardening keeps air pollution down, requires less fertilizer and pesticides, and keeps away invasive insect species.
- Xeriscaping (drought-tolerant landscaping): As droughts become more common, many homeowners have limited water supply—or are watching how much water they use. Xeriscaping involves the use of low-water plants, practical turf, and efficient irrigation practices to create landscapes and gardens that need less water.
- Staycation properties: The pandemic gave homeowners a taste of staycations—and beautiful, vacation-worthy backyards are still on many people’s wish lists. Add staycation landscaping as a service on your landscaping website and show off photos of your best work.
- Pesticide concerns: Environment-conscious homeowners want to avoid pesticides and other manufactured chemicals as much as possible. You can respond by offering alternative weeding options, like 100% manual weed removal or spraying for small weeds only.
Threats to the landscaping and lawn care industry
Some industry trends can create obstacles for your business. Watch out for these trends that are threatening the landscaping industry:
- Economic downturn: With rising inflation and an incoming recession, many homeowners limited their home improvement spending in 2022. More and more customers are canceling or delaying their lawn and landscaping services.
- Labor shortage: Many landscaping companies don’t have enough workers to meet demand—some even have to turn down business. You can keep workers by offering great compensation, benefits, employee bonuses, and a positive environment where employees want to work.
- Supply chain issues: The COVID-19 pandemic and global labor shortage have stalled manufacturing and shipments for all kinds of lawn and landscaping products. You might have more trouble getting certain fertilizers, chemicals, plant material, engine-powered equipment, and other essential supplies.
- Price increases: Inflated material prices and fuel costs are making it more expensive to run a landscaping business. Landscaping companies are raising their prices to cover operating costs—which makes it harder for some to win new clients.
Lawn and landscaping business opportunities
There are plenty of opportunities for landscaping business owners looking to grow in 2023, including:
- Strong real estate sales: Residential home sales rose in 2020 and stayed steady at the end of 2021. Lawn care and landscaping companies can expect more opportunities to service high-income homeowners who can spend on home improvement projects.
- Higher invoice sizes: As prices go up everywhere, you have the opportunity to charge more for services and to keep up with your competitors (or make even more). Figure out how much competitors charge, then raise your prices to meet the landscaping profit margin you want.
- Professional development: More than ever, green industry pros are focused on professional development—and there are learning opportunities everywhere. Find out how to become a more confident business owner with landscaping business resources and events like Jobber Summit.
- Online payment: 82% of Americans used online payments in 2021, and that number grows every year. You can help your clients pay their invoices easily using credit card processing tools like Jobber Payments.
- Business management technology: More and more businesses are using technology to run their businesses efficiently. Explore technology like landscape management software to help manage quoting, scheduling, invoicing, and client relationships.