25 Landscaping Industry Statistics + The Trends to Watch in 2024
The landscaping and lawn care industry is experiencing an exciting year with the rise of new trends, technology advancements, and changing customer expectations.
In this post, we’ve compiled the latest landscaping industry statistics on growth, customer demographics, employment, and other relevant data. Plus, we share the industry’s potential threats and how to overcome them.
Learn the facts to predict what trends will interest your business in 2024 (and beyond) and plan for success.
Get landscaping industry trends for 2024:
Lawn care and landscaping industry statistics
What’s the state of the green industry? Here are some up-to-date landscaping and lawn care industry statistics that show the industry’s growth:
Market demand and growth
- The U.S. landscaping market generated $176.5 billion in revenue in 2023. (Statista)
2. 65% of landscaping businesses earn over $1 million per year. (Jobber)
3. There are 641,782 landscaping and lawn maintenance businesses in the United States (IBIS World)
4. The landscaping industry has grown 8.2% annually over the past three years. (Kentley Insights)
5. The U.S. has 3% more landscaping businesses in 2023 than in 2022. (IBIS World)
6. 59% of landscaping customers come from single-family residential homes. (Lawn and Landscape)
7. Florida, California, and New York are the most densely populated states for landscape businesses. (National Association of Landscape Professionals)
8. 78% of landscaping businesses met or exceeded their revenue goals for 2023. (Landscape Management)
9. 69% of landscaping and lawn care businesses are optimistic about the 2024 business outlook. (Landscape Management)
Pricing
10. In 2022, landscaping industry operating expenses grew 9.8%. (Kentley Insights)
11. The average homeowner will spend $300 per month for general landscaping services. (Angi)
12. On average, landscaping companies charge $50–$100 per hour, or $4–$12 per square foot after installation. (HomeAdvisor)
Labor
15. There are 1,281,600 landscaping and groundskeeping jobs in the United States. (U.S. Bureau of Labor)
16. Nearly 90% of companies plan to grow their employee count provided they can find qualified employees. (National Association of Landscape Professionals)
17. Landscaper employment is expected to grow 3% from 2022 to 2032. (U.S. Bureau of Labor)
18. There will be an expected 170,300 new job openings for landscapers in 2024. (U.S. Bureau of Labor)
19. On average, landscape business employs 24 full-time employees. (Lawn and Landscape)
20. Landscapers are paid an average of $34,570 per year and $14.62 per hour. (Jobber)
21. 51% of landscaping company owners agree that staffing is a top business challenge. (National Association of Landscape Professionals)
22. It’s estimated that only 21% of landscapers are female. (Career Explorer)
23. The median age of a landscaping professional is 41.3 years old. (U.S. Bureau of Labor)
24. Nearly 60% of landscaping businesses have 1-5 open positions they’re trying to hire for (LMN).
25. Only 37% of landscaping companies have an established employee recruiting and retention strategy. (LMN)
To keep a pulse on where the lawn and landscape industry is going, keep an eye on the homeowner and DIY space.
They have a bigger voice in the marketplace than ever before. They’ll post on Facebook, and they’ll Instagram the brands they use.
5 Lawn care and landscaping industry trends
These are some of the biggest landscaping and lawn care market trends currently shaping the industry:
Native gardening
Focusing on planting species native to an area continues to grow in popularity. Not only will they attract natural pollinators, but native gardening reduces air pollution, requires less fertilizer and pesticides, and keeps away invasive insect species.
Xeriscaping (drought-tolerant landscaping)
As droughts become more common, many homeowners have limited water supply—or are watching how much water they use. Xeriscaping involves using low-water plants, practical turf, and efficient irrigation practices to create landscapes and gardens that need less water.
Edible landscaping
More homeowners are interested in edimentals—growing their own food while showcasing beautiful spaces. This trend will likely continue to be a focus for those who want to reduce carbon footprints and cut grocery bills.
Garden retreats
Homeowners are staying put longer and maximizing their outdoor spaces more. Beautiful, vacation-worthy backyards are still on many people’s wish lists. Add staycation landscaping to your landscaping services list, then show off photos of your best work on your landscaping website.
Pesticide concerns
Environment-conscious homeowners want to avoid pesticides and other manufactured chemicals as much as possible. You can respond by offering alternative weeding options, like 100% manual weed removal or spraying for small weeds only.
Start to develop more sustainable green business practices. Consumers are looking for companies that make environmentally sound decisions.
Threats to the landscaping and lawn care industry
Some industry trends can create obstacles for your business. Watch out for these trends that are threatening the landscaping industry:
Labor shortages
Many landscaping companies have trouble finding or retaining workers to meet demand—some even have to turn down business. Keep workers by offering great compensation, benefits, employee bonuses, and a positive environment where employees want to work.
Economic uncertainty
Although the market displays consistent revenue growth, rising inflation and looming recession worries could impact homeowners’ spending habits. The best way to combat this is to boost your profits. Our network of pros recommend adjusting prices, understanding your finances, and being transparent with your team.
Unpredictable Environment
Unexpected and extreme weather is a real threat to the landscaping market. Changing weather patterns can impact the timing of landscape maintenance and the availability of certain plants and materials. Staying close to the latest eco-friendly landscaping trends and having the right lawn care business apps can help you navigate these stormy waters.
Price increases
Increases in material prices and fuel costs are making it more expensive to run a landscaping business. You’re likely overdue for a price increase to cover operating expenses. As a result, customers may have objections, but there are effective ways to overcome them.
READ MORE: How to run a successful lawn care business: 8 management tips
Take your off season to evaluate: ‘Am I being as efficient as I possibly can? Do I need to upgrade to software?’
Because if you’re sitting there at a desk doing paperwork, that’s not paying you money.
Lawn and landscaping business opportunities
There are plenty of opportunities for landscaping business owners looking to grow in 2024, including:
Aging housing stock
As interest rates remain high and stock remains low, homeowners will invest more in improving their aging properties. Lawn care and landscaping companies can expect more opportunities to service homeowners looking to improve their homes (inside and out).
Larger invoice sizes
As prices go up everywhere, you can charge more for services and keep up with your competitors (or make even more). Figure out how much competitors charge, then raise your prices to meet the landscaping profit margin you want.
Professional development
Green industry pros are more focused than ever on professional development, and free learning opportunities exist everywhere. Find out how to become a more confident business owner with landscaping business resources and podcasts like Masters of Home Service.
Online payments
In 2023, 90% of consumers reported using some form of online payment. You can help your clients pay their invoices easily using credit card processing tools like Jobber Payments.
Business management technology
More and more businesses are using technology to run their businesses efficiently. Explore technology like landscape management software to help manage marketing, quoting, scheduling, invoicing, and client relationships.
Originally published in June 2022. Last updated on March 28, 2024.