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How to Write a Pest Control Business Plan [With Free Template]

March 21, 2024 12 min. read
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A pest control business plan is a guide that outlines how your business will run. It keeps you organized and working towards your goal for getting customers, making money, and growing.

If you need funding, you’ll also need a business plan to convince investors to back your business.

Keep reading to learn how to create a pest control business plan and what topics it should cover. Or, download our free pest control business plan template that you can edit right away.

preview image of business plan template

1. Create a cover page and table of contents

If you’re presenting your business plan to anyone, a cover page and table of contents will make your plan more professional-looking and readable.

  1. The cover page should include your business’s logo, address, contact details, and the date you created the document.
  2. A table of contents helps readers see what’s in the business plan and skip ahead to specific sections. (If your business plan is only a few pages long, you can skip this step.)

2. Introduce your business to the reader

Start your business plan with an executive summary and business overview. These two sections give readers a quick summary of your business, background, and structure.

Here’s how to write your executive summary and business overview.

Executive summary

The executive summary is a short, usually one-page overview of your business and the reason it exists.

Use this section to introduce readers to what your pest control company does, what your goals are, and how it’s different from others in the market.

Here’s what you should include in your executive summary:

  • Business description: What does your business do? What are your primary pest control services?
  • Company history: How did you start your pest control business? Who are your business partners (if you have any), and what makes you a strong team?
  • Service description and differentiation: What types of pests do you manage? Are there services you’ll offer that most competitors don’t?

Keep your executive summary short (less than one page)—the rest of your business plan will give all the detail your readers need.

Company overview

Your company overview should describe the way your business is set up and how you plan to operate it.

Answer the following questions in your to describe your business model:

  • What is your legal business name and trade name (if you’re operating under a different name than what’s on your business license)?
  • What’s the legal structure of your business? Is it a sole proprietorship, partnership, LLC, or corporation?
  • What problems does your business solve for customers?
  • Where will your business operate from?
  • What assets will you need to run your business (like a van, garage, phones, and computers)?
  • How many employees do you plan to hire (or already have)?

3. Add your pesticide license information

If your state requires a pest control license, include information on yours. This tells potential investors that you’re legally allowed to perform pest management services and use approved pesticides.

You should describe:

  • What type of license you have (e.g., private applicator or on-the-ground applicator license)
  • The governing environmental control authority that has issued your license (e.g., Ohio Department of Agriculture)
  • How often you will need to renew your license or certification

This information is also helpful for your own reference—especially license renewal guidelines.

4. Research your pest control market

Market research helps you figure out who your target clients are and what businesses you’re competing with.

Including market research in your business plan helps you create a strong marketing and sales strategy. It also gives investors and potential investors a realistic picture of your chances at success.

Competitor analysis

Identify local competitors, what they do well, and where they can improve. Include as much detail as you can.

To analyze your competition, start with these question:

  • Which pest control businesses in your area have the best reputations?
  • Which competitors’ services overlap the most with yours?
  • What are they doing well and what can you do better?

Ideal client profile

Understanding your ideal clients early on helps you advertise in the right places and better communicate the value you provide.

Your ideal client description should answer these questions:

  • Are they homeowners or commercial property owners/managers?
  • What’s their age, lifestyle, and average annual income?
  • What pest-related problems do they usually have?

5. Choose what services you’ll offer

Write down all types of pests your business plans to handle. Are you focused on common pests like rodents and insects? Will you offer removal services for larger wildlife?

Then, specify the types of pest management services you provide. These can include:

  • Fumigation services for insect infestations.
  • Integrated pest management, a more environment-friendly approach to preventing infestations through techniques like biological control, habitat manipulation, and the use of disease-resistant plants.
  • Preventative services, like monitoring with inspection cameras and maintaining barriers to entry.
  • Consultation and education services that provide advice and education on how to prevent pest infestations.

You should also mention if you plan to offer any specialized services or products that are less common for pest control businesses, like:

  • Special products. Do you have pesticide products that your competitors don’t offer (i.e., from an exclusive dealer). Do you use organic or plant-based pesticide solutions?
  • DIY pest management products. Will you sell helpful products to customers as add-ons, like bait-boxes, mouse traps, or termite monitors?
  • Specialized staff. Some pest control businesses have a certified entomologist, public health specialist, or other types of experts on staff to provide multiple areas of expertise.

Your services will vary depending on what your competition is offering and what your target clients need most.

As you write your service list, take note of what equipment you already have and what you need to complete these services. Save this list for the financial plan section of your business plan.

6. Plan how you’ll price your services

Now that you know your core services, share how you’ll price those services to keep your company profitable.

Use this section to describe your pest control pricing strategy, including:

  • Your hourly rate (with and without employee pay)
  • Overhead and equipment costs
  • Any adjustments for special services and materials
  • Your goals for operating profit margins and gross margins
  • All taxes and fees

7. Create a marketing and sales strategy

Putting a pest control marketing and sales strategy in your business plan will prepare you to promote your business effectively and on-budget.

To attract and win potential customers, you can use marketing tactics like:

Explain how each marketing tactic will help you get pest control leads, then estimate how much you plan to spend on each. (e.g., $940 to print postcards, $150 for a DIY website).

8. Plan how you’ll grow your team

Budget and plan for labor in your pest control business plan so you can predict your operating costs accurately—and be ready when it’s time to hire.

Include these details in your employee planning section:

  • How many subcontractors or employees you need
  • Time, effort, and cost to hire pest control specialists
  • How many jobs you typically have per week
  • How much revenue you need to make from each job
  • Local labor rates and cost of living
  • Employees’ hourly wages or salaries

9. Make a financial plan

If you’re looking for funding, this section is the most important for potential investors.

This section of your business plan should include these financial projections:

  • Sales forecast: Where do you see your sales month after month?
  • Personnel costs: If you’re hiring pest control workers, how much will this cost you? What skills do they need to work for you (certification, licenses, work experience)?
  • Overhead and equipment expenses: What is the total cost of the chemicals and tools you’ll need to start running? What are your monthly overhead costs?

Indicate how much all of this would cost your business for the next year. To take this a step further, you can estimate your costs for the next two to three years.

Why do you need a pest control business plan?

You need a business plan when you start a pest control business so you can map out exactly how you’ll run your company. A business plan is your company’s blueprint.

Beyond giving you a guiding strategy, a pest control business plan helps you:

  • Get funding. A detailed business plan gives banks, investors, and other financial supporters the information they need to give you funding. It’s your chance to make an argument for how their investment will help your business succeed.
  • Set goals and initiatives. When you set objectives and ways to measure your success, you and your team will know what decisions are best for your company.
  • Reduce risk. You can prepare for future problems when you plan out how to tackle them. Your business plan gives you a bird’s eye view of your competitors, market, and potential threats to your success.

If you’re several years into your business, it’s not too late to make a business plan. Adjusting your pest control business model, goals, and strategies will help you plan for the future you want to reach.

Once your business plan is finished, you’re ready to start winning more clients and running a successful pest control company.

Originally published in May 2020. Last updated on March 21, 2024.

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