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The Best Plumbing Websites and How to Create Your Own

January 5, 2024 12 min. read
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A great website is your ticket to standing out from the competition, generating more leads, and growing your plumbing business.

While you’re busy on the job site, the best websites for plumbers are doing some heavy lifting, too. They’re busy communicating services, sharing reviews, and providing the information your customers need to choose the right plumbing company.

In this article, we’ll take a look at some of the best plumbing website examples, what they do right, and how you can create your own plumbing website.

Scott Robillard Plumbing & Heating

image of Scott Robillard Plumbing & Heating website

Scott Robillard Plumbing & Heating uses their website to emphasize that they are reliable plumbing specialists by including their Master License number and experience right on their homepage. 

They sort their services by plumbing and heating and make it easy to request an estimate or call for a service from any page on their website.

What their plumbing website does well:

  • Includes a before and after image gallery of completed projects.
  • Provides contact information at the top of every web page.
  • Demonstrates they’re plumbing specialists with license information and experience.

Impetus Plumbing & Heating

image of Impetus Plumbing's website

Impetus Plumbing & Heating shows off their professional branding throughout their website by using white text and pops of gold on a sleek black background. 

Their services and service area pages make it easy for potential customers to see if they offer the service they need in their neighborhood.

What their plumbing website does well:

  • Gives customers an easy way to request a new service through their online booking form.
  • Includes testimonials and reviews from happy customers.
  • Answers common plumbing questions in a plumbing industry blog.

Guest Plumbing & HVAC

image of Guest Plumbing's website

Guest Plumbing & HVAC website’s clean and user-friendly design makes it easy for potential customers to navigate and find relevant services. 

They feature all essential information on their homepage, including their 24/7 emergency service availability and contact details—so customers can find the information they need fast when struggling with a plumbing emergency.

What their plumbing website does well:

  • Makes it easy for website visitors to find the services they need with pages for their different plumbing, heating, and air conditioning services.
  • Provides contact information and an online booking form for visitors to quickly get in touch.
  • Includes positive customer testimonials that shows Guest Plumbing is a reliable plumbing partner.

Mammoth Plumbing 

image of Mammoth Plumbing's website

Mammoth Plumbing’s homepage offers an overview of their plumbing services and highlights what makes their company different, including their commitment to quality and satisfaction guarantee. 

They also regularly update their plumbing blog to provide potential customers with helpful resources between visits.

What their plumber website does well:

  • Makes it easy for customers to request an appointment through an online form.
  • Includes a complete list of the plumbing services they offer and their service area.
  • Shares customer reviews and testimonials.

Prime Plumbing 

image of Prime Plumbing's website

Prime Plumbing’s catchy slogan and engaging call to action are the first things you see when you land on their homepage. 

For customers looking for quick service, there’s no need to fumble around the rest of their website. They can simply fill out the form and submit a service request in seconds flat.

What their plumbing website does well:

  • Provides a quote request form so customers have an easy way to get in touch.
  • Offers clear and comprehensive information about their plumbing services, so visitors know what to expect.
  • Includes customer financing options and a quick link to the financing form.

Evolution Plumbing 

image of Evolution Plumbing's website

Evolution Plumbing in Utah offers multiple contact methods for potential customers immediately when they land on the home page, including:

  • A contrasting bar at the top of the page with their phone number 
  • A call to action button that customers can click to call
  • A live chat pop-up that customers can use to get immediate answers to their questions
  • A call to action button that directs customers to their contact page where they can fill out a service request form

What their plumbing website does well:

  • Provides information on their plumbing financing options.
  • Includes the various HomeAdvisor awards they’ve won for their services.
  • An online booking form for customers to quickly submit their service requests.

Modern Plumbing & Heating

image of Modern Plumbing's website

Modern Plumbing & Heating shows potential customers what makes them different right on their homepage by including the awards they have won and a link to check out their 600+ five-star reviews.

They also offer pages for services, warranty information, testimonials, and their own blog.

What their plumbing website does well:

  • Provides an online booking form for customers to easily request the type of service they want and what dates and times work best for them.
  • Includes their business license number and Better Business Bureau rating in the footer menu to build trust with potential customers.

Tundra Plumbing 

image of Tundra Plumbing's website

Tundra Plumbing’s website provides visitors with an easy-to-use navigation menu to quickly find the services or information they’re looking for.

Their “About Us” page offers background information on the family-owned and operated business, as well as their mission statement. They also provide an image gallery to show off major completed projects like kitchen and bathroom renovations.

What their plumbing website does well:

  • It clearly outlines their wide range of services that cater to both residential and commercial clients.
  • The site highlights over 30 years of industry experience, establishing trust and expertise.
  • The user-friendly design and clear contact information make it easy for potential clients to get in touch.

Pom Group Plumbing

image of Pom Group Plumbing's website

Pom Group Plumbing lists their full range of plumbing services and the areas they serve on their website.

They also include links to their social media pages right in their header bar. This allows users to access their social media profiles from any page on their website.

What their plumber website does well:

  • A professional and clean layout makes it easy for users to navigate and find the information they’re after.
  • Lists their full range of residential and commercial plumbing services.
  • It includes clear contact information and an easy way for potential customers to request an appointment.

John the Plumber

image of John the Plumber's website

John the Plumber’s website home page clearly answers who they are, what they do, and how prospective customers can get in touch. 

They also provide an incentive ($20 off) to encourage customers to book their plumbing services online.

What their plumbing website does well:

  • Provides a complete list of the plumbing, heating, and water treatment services they offer.
  • Offers visitors information on financial aid programs for major plumbing services.
  • Includes testimonials from previous satisfied customers.

Go Green Plumbing

image of Go Green Plumbing's website

Go Green Plumbing uses their service page to list the specific services they offer. Potential customers can click the “Learn More” button for a more in-depth description, their response time, and contact information.

This makes it easy for customers to view and book a service without leaving the page.

What their plumbing website does well:

  • Demonstrates their qualification by stating that their team is full of Red Seal licensed plumbers.
  • Highlights their company values and eco-friendly practices.
  • Provides their contact information at the top of every page.

MidCity Plumbers

image of MidCity Plumbers' website

MidCity Plumbers uses their About section to offer customers some background on their company, values, and beliefs.

If you scroll down on the page, they include the specific elements that make their company different from the competition, as well as headshots and bios of their team members.

What their plumbing website does well:

  • Provides a list of both the residential and commercial plumbing services they offer.
  • Includes an image gallery of completed projects.
  • Makes it easy for customers to get in touch by email or phone.

What the best plumber websites have in common

The best plumbing websites all include the following elements:

  • Consistent branding: Your branding includes your plumbing logo, fonts, and colors. It helps customers easily recognize you in a sea of competitors. 
  • Detailed contact information: When a potential client has a leaky pipe or no hot water, they need a plumber fast. Make it easy for a customer to contact you by providing your phone number, email address, business hours, and address on every page of your website.
  • Comprehensive service list: Show customers you’re the right plumber for the job by providing a complete list of the plumbing services you offer, like residential plumbing, water heater maintenance, or AC repair.
  • Service areas: Listing your service area helps customers find a plumber in their neighborhood as quickly as possible.
  • User-friendly navigation: If it takes too long for a visitor to find your service pages or your contact information, they’ll look at other plumber options. Make it easy for potential customers to find the information they are looking for with user-friendly navigation. 
  • Responsive design: A responsive design means that your website automatically resizes to adjust to the visitor’s screen size, whether they’re using a desktop, laptop, phone, or tablet.
  • Insurance and licensing information: Build trust with potential customers by letting them know you’re licensed and insured.
  • Images of completed jobs and your team: A gallery with images of past projects can show potential customers you’ve done similar work (and done it well) before. You can also include images of your team to show customers who they’ll be working with if they book your services.
  • Customer reviews: Reviews or testimonials help potential customers feel confident about doing business with you. They show that you have professional experience and prove you care about quality work and client satisfaction.
  • Unique selling proposition: Why should customers choose your plumbing services over your competition? It could be your plumbing licensing, experience, customer service, or pricing.
  • Links to your social media: If your plumbing business uses social media as one of your digital marketing strategies, adding social media links on your website can help you increase your social following.
  • Online estimates: An easy way for customers to request quotes or book work online.
  • Call to action: The purpose of your website is to convert visitors into plumbing leads, and an effective call to action (CTA) can help you do just that. A CTA tells visitors what they should do next, like “call now,” “learn more,” or “contact us.”

How to create a plumbing website

1. Register your domain name

Your domain name is the URL where your website lives online, for example “memphistrustedplumbers.com”. It’s typically the same as name as your plumbing company name. Before you can start your plumbing website design, you need to register your domain.

You can either use a registrar like GoDaddy or (in some cases) register your domain name during setup with the site builder you use. Just remember that you’ll have to renew your domain name registration once a year.

2. Choose a website builder

You don’t need to hire an expensive agency to create a professional-looking web design. Many affordable and user-friendly website builders (like WordPress, GoDaddy, or Wix) let you choose a pre-designed website template to get started quickly.

3. Customize your plumbing website design

Once you’ve chosen a website builder, pick a template or theme that best suits your small business. For example, if you’ve built a professional brand with a sleek logo and simple colors, pick a template that matches your brand’s aesthetics.

Then customize your website’s design by adding your logo, colors, fonts, and imagery to every page.

4. Add the essential pages

Add content and images to key pages including:

  • Homepage: Create a homepage that gives visitors the information they’re looking for as soon as they land, including who you are, what you do, and how they can contact you.
  • Services: Make it easy for future clients to see exactly what plumbing services you offer without having to get in touch. You can create individual pages for every service you offer, or group them by the type of service, like “residential plumbing” and “commercial plumbing”.

Pro Tip: Include a call to action button or phone number on your service page. That way customers can easily get in touch as soon as they’ve confirmed you offer the services they need.

  • About: Consider your about page an opportunity to brag about everything that makes your business unique. This could include your licenses and certifications, awards and accreditations, experience, company values, and beliefs.
  • Testimonials and reviews: Use your testimonials page to share reviews customers have left on your Google Business Profile, or Facebook business page.
  • Contact: Your contact page should include all the information a new customer needs to get in touch or book your services, like an email address, phone number, and online booking form.

Modern Plumbing & Heating uses Jobber’s online booking to let customers book their services right from their website.  Customers can provide details of the services they need and select the time and date that works best for them.

image of Jobber's online booking form on Modern Plumbing's website
  • Blog: Adding a blog to your website lets you build trust by sharing your expertise and provide valuable plumbing tips for potential customers.

Pro Tip: Use keywords relevant to common plumbing issues that you can solve, such as “leaky pipes,” “broken water heater” or “water pressure” to make sure your post appears higher in search engine results.

5. Apply search engine optimization (SEO) basics

Designing a beautiful website is only half the battle. You need to make sure your website gets seen by potential customers. To do so, SEO for plumbers is key.

You can hire professional SEO services to improve your website’s visibility or try these tips to do it yourself:

  • Create a Google My Business profile and include your contact information, website, services, and images
  • Follow up with happy customers and ask for a Google review
  • Include keywords customers would use to search for a specific plumbing service, like “drain cleaning,” water heater repair,” “plumbing emergency services,” or “24-hour plumber”
  • Include keywords a potential customer would use to search for a plumbing company in their neighborhood, like “plumber near me,” “New York plumber,” or “professional plumber in Chicago”

6. Track your performance with Google Analytics 

Monitoring your performance with Google Analytics tells you how customers are finding you, and how many are visiting your plumbing website. 

Sign up for Google Analytics by following the prompts. Then add the tracking code to your website to start measuring your results.

READ MORE: How to create a website for your service-based business

A successful plumbing website has the potential to be your plumbing business’s best sales representative. But it takes hard work and dedication to turn your website into a plumbing lead machine.

Use the plumbing website examples and advice above, and you’ll soon have a plumbing website that works (almost) as hard as you do.

Want to go even deeper on this topic? Learn how to optimize your website for more leads and higher rankings on the Masters of Home Service podcast.

Originally published in February 2022. Last updated on January 5th, 2024.

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