Best Plumbing Websites: 16 Examples to Guide Your Next Update
A great website is your ticket to standing out from the competition, generating more leads, and growing your plumbing business.
While you’re busy on the job site, the best plumbing websites are doing some heavy lifting, too. They’re busy communicating services, sharing reviews, and providing the information your customers need to choose the right plumbing company.
So how do you make your plumbing website do all those tasks for you? Simple—just follow our design and content tips when you’re ready to build, rebuild, or update your website.
What design elements do you need for a successful plumbing website?
In many instances, your plumbing website will be the first impression a potential customer has of your business.
If your website is well designed and includes all the information they need to make a decision, it could result in a sale.
If it’s lacking information, is hard to navigate, and is unprofessional, the user will likely move on to the next search result.
Here’s a list of your website’s must-have design elements to convert more visitors to customers:
A responsive website design
A responsive design means that your website automatically resizes to adjust to the visitor’s screen size, whether they are using a desktop, laptop, phone, or tablet.
This is a big one! More and more consumers are using their cellphones to search for home services (like plumbing!). If your website doesn’t look good and load quickly on any device, you’re missing out on a ton of potential business.
Scott Robillard Plumbing & Heating took their responsive design one step further and added a click-to-call button so visitors can get in touch with one tap.
READ MORE: How to start a plumbing business: a step-by-step guide
User-friendly navigation
If it takes too long for a visitor to find your service pages or your contact information, they’ll look at other plumber options. Make it easy for potential customers to find the information they are looking for with user-friendly navigation.
Impetus Plumbing & Heating includes navigation to all their web pages front and center on their homepage. For customers dealing with plumbing emergencies, like an overflowing toilet or burst pipe, it’s easy for them to quickly call or book service online.
Consistent Branding
Your branding includes your plumbing logo, fonts, and colors. It helps customers easily recognize you in a sea of competitors.
Guest Plumbing & Heating maintains consistent branding throughout their site by including their logo in the top left corner of every web page, and matching their font and colors perfectly.
We especially love how they use parts of their logo in the background in different sections of their website.
Pro Tip: When you’re designing your plumbing website, choose a template that allows you to easily customize all colors and fonts. This helps you keep consistent branding throughout your website.
READ MORE: How to build a brand for your service business
Defined service area
Listing your service area helps customers find a plumber in their neighborhood as quickly as possible.
Mammoth Plumbing’s homepage clearly states that they serve the Greater Houston area. Visitors can then click on “Service Areas” in the navigation bar to see a map and a detailed list of the cities within their service area.
Pro Tip: A well-placed call to action to “get a free quote” or “book a service” can encourage customers who are within your service area to get in touch.
Engaging calls to action (CTAs)
The purpose of your website is to convert visitors into plumbing leads, and an effective call to action (CTA) can help you do just that. A CTA tells visitors what they should do next, like “call now,” “learn more,” or “contact us.”
Prime Plumbing’s catchy slogan and engaging call to action are the first things you see when you land on their homepage.
For customers looking for quick service, there’s no need to fumble around the rest of their website. They can simply click the button and submit a service request in seconds flat.
READ MORE: The 6 main types of plumbers and services they offer
Contact information
When a client has a leaky pipe or no hot water, they need a plumber FAST. Make it easy for a customer to contact you, and you’ll win more plumbing business.
Evolution Plumbing in Utah offers multiple contact methods for potential customers immediately when they land on the home page, including:
- A contrasting orange bar at the top of the page with their phone number for emergency services
- A call to action button that customers can click to call
- A live chat pop-up that customers can use to get immediate answers to their questions
- A call to action button that directs customers to their contact page where they can fill out a service request form
Unique selling proposition (USP)
Why should customers choose your plumbing services over your competition? It could be your plumbing licensing, experience, customer service, pricing, etc.
Modern Plumbing & Heating shows potential customers what makes them different right on their homepage by including the awards they have won and a link to check out their 575+ five-star reviews.
READ MORE: How Modern Plumbing went from zero to fully booked
Real images of completed jobs and your team
Your website visitors are looking for a reason to choose your plumbing services. A gallery with images of past projects can show them you’ve done similar work (and done it well!) before.
Including images of your team throughout your website or on your About page shows customers who they’ll be working with if they book your services.
Tundra Plumbing has a designated image gallery on their website to show off major completed projects like kitchen and bathroom renovations.
On their about us page, they include headshots and brief bios of their team members so customers know who to expect at their door to complete a service.
Pro Tip: For bigger plumbing projects, like kitchen or bathroom remodels, use our before-and-after image maker to create images for your website that highlight your great work.
Links to your social media profile
If your plumbing business uses social media as one of your marketing strategies, adding social media links on your website can help you increase your social following.
Pom Group Plumbing includes links to their social media pages right in their header bar. This allows users to access their social profiles from any page on their website.
READ MORE: Plumbing ads: tips to attract customers
When does your plumbing website need a redesign?
✔ It’s not mobile-friendly and hard to view on cell phones.
✔ Traffic to your website is down and people quickly leave after visiting (high bounce rate)
✔ It’s not bringing in any leads
✔ The leads you’re getting are for services you don’t offer or areas you don’t operate in
✔ Your current design no longer matches your branding
What pages should your plumbing website have?
Home
Create a home page that gives visitors the information they’re looking for as soon as they land, including:
- Who you are
- What you do
- How they can contact you
John the Plumber’s website answers these questions without their visitors even having to scroll.
Services
Customers don’t want to wait for you to get back to them about whether or not you offer the services they need. They want to see it laid out plain and simple on your website before they get in touch.
Go Green Plumbing uses the service page to list the specific services they offer. Potential customers can click the “Learn More” button for a more in-depth description, their response time, and contact information.
This makes it easy for customers to view and book a service without leaving the page.
Pro Tip: Include a call to action button or phone number on your service page. That way customers can easily get in touch as soon as they’ve confirmed you offer the services they need.
About
Consider your About page an opportunity to brag a little. It’s a space for you to include everything that makes your business different from other plumbers in your area.
This could include:
- Plumbing licensing and certifications
- Awards and accreditations
- Company history and experience
- Company values and beliefs
MidCity Plumbers uses their About section to offer customers some background on their company, values, and beliefs.
If you scroll down on the page, they include the specific elements that make their company different from the competition, as well as headshots and bios of their team members.
READ MORE: How to write a plumber job description and attract qualified candidates
Testimonials and reviews
Sharing reviews and testimonials on your website can help build trust with customers who are considering your plumbing services.
Use your Testimonials page to share reviews customers have left on your Google My Business profile, or Facebook business page.
Silvertip Plumbing & Water Solutions has a dedicated testimonial page to show off their glowing reviews. We love how each review is contained in a blue box that matches their branding.
Contact
Your contact page should include all the information a customer needs to get in touch or book your services, like an email address, phone number, and booking form.
Fortified Plumbing also includes their mailing address and service area on their contact page for potential customers to double-check before submitting a request.
Pro Tip: Use Jobber’s online booking feature to let customers book an appointment with you—directly into an online calendar.
Blog
Vancouver plumbing company Plumbhartt uses their blog page to build trust and provide helpful plumbing tips.
“We added a blog to our website as a way to share our extensive plumbing expertise with the Vancouver area and provide valuable tips to our clients, ultimately enhancing their experience with our trusted services,” says President Hassan Knyfatty.
Need some inspo? Check out our roundup of helpful plumbing blogs.
Pro Tip: Use keywords relevant to common plumbing issues that you can solve, such as “leaky pipes,” “broken water heater” or “water pressure” to make sure your post appears higher in search engine results.
READ MORE: SEO for plumbers: how to rank higher in Google local search
FAQ
Adding an FAQ page or section to your plumbing website will answer any lingering questions a prospective client may have about your business or services.
Mazzer Plumbing & HVAC keeps their FAQ page under the “About” drop-down menu on the main navigation. It’s easy for customers to find and includes answers to commonly asked questions about their service pricing and payment options.
How to create a plumbing website in 5 steps
1. Register your domain name
Your domain name is the URL where your website lives online. Before you can start your plumbing website design, you need to register your domain.
You can either use a registrar like GoDaddy or (in some cases) register your domain name during setup with the site builder you use.
2. Design your website
You don’t need to hire an expensive agency to create a professional-looking web design. Many affordable and user-friendly website builders (like WordPress, GoDaddy, or Wix) let you choose pre-designed templates to get started quickly.
Use the same template to create each one of your web pages and add them to your main navigation.
3. Write content for your web pages
Use the web page outline above to create content for your website that tells visitors who you are, what you offer, and how they can contact you to schedule a service.
Then add images of your team and completed project to show potential customers what they can expect when they hire your plumbing company.
4. Optimize for search engines
Designing a beautiful website is only half the battle. You need to make sure your website gets seen by potential customers. To do so, SEO for plumbers is key.
Building a website that is mobile responsive and user-friendly is a great start—but here are a few more tips to optimize your website for search engines:
- Create a Google My Business profile and include your contact information, website, services, and images
- Follow up with happy customers and ask for a review
- Include keywords customers would use to search for a specific plumbing service, like “drain cleaning,” water heater repair,” “plumbing emergency services,” or “24-hour plumber”
- Include keywords customers would use to search for a plumbing company in their neighborhood, like “plumber near me,” “New York plumber,” or “professional plumber in Chicago”
5. Track your performance with Google Analytics
Monitoring your performance with Google Analytics tells you how customers are finding you, and how many are visiting your plumbing website.
Sign up for Google Analytics by following the prompts. Then add the tracking code to your website to start measuring your results.
READ MORE: How to create a website for your service-based business
A final plumbing website takeaway
An effective plumbing website has the potential to be your plumbing business’s best sales representative. But it takes hard work and dedication to turn your website into a plumbing lead machine.
And while there are a ton of elements you can add, the best plumbing websites have two things in common:
- A user-friendly (and on-brand) design
- An easy way to get in touch
Use the advice above, and you’ll soon have a plumbing website that works (almost) as hard as you do.
Originally published February 2022. Last updated June 23, 2023.