The Best Plumbing Websites and How to Create Your Own

A great website is your ticket to standing out from the competition, generating more leads, and growing your plumbing business.

While you’re busy on the job site, the best websites for plumbers are doing some heavy lifting, too. They’re busy communicating services, sharing reviews, and providing the information your customers need to choose the right plumbing company.

In this article, we’ll take a look at some of the best plumbing website examples, what they do right, and how you can create your own plumbing website.

Scott Robillard Plumbing & Heating uses their website to emphasize that they are reliable plumbing specialists by including their Master License number and experience right on their homepage. 

They sort their services by plumbing and heating and make it easy to request an estimate or call for a service from any page on their website.

What their plumbing website does well:

• Includes a before and after image gallery of completed projects.
• Provides contact information at the top of every web page.
• Demonstrates they’re plumbing specialists with license information and experience.

Impetus Plumbing & Heating shows off their professional branding throughout their website by using white text and pops of gold on a sleek black background. 

Their services and service area pages make it easy for potential customers to see if they offer the service they need in their neighborhood.

What their plumbing website does well:

• Gives customers an easy way to request a new service through their online booking form.
• Includes testimonials and reviews from happy customers.
• Answers common plumbing questions in a plumbing industry blog.

Guest Plumbing & HVAC website’s clean and user-friendly design makes it easy for potential customers to navigate and find relevant services. 

They feature all essential information on their homepage, including their 24/7 emergency service availability and contact details—so customers can find the information they need fast when struggling with a plumbing emergency.

What their plumbing website does well:

• Makes it easy for website visitors to find the services they need with pages for their different plumbing, heating, and air conditioning services.
• Provides contact information and an online booking form for visitors to quickly get in touch.
• Includes positive customer testimonials that shows Guest Plumbing is a reliable plumbing partner.

Mammoth Plumbing’s homepage offers an overview of their plumbing services and highlights what makes their company different, including their commitment to quality and satisfaction guarantee. 

They also regularly update their plumbing blog to provide potential customers with helpful resources between visits.

What their plumber website does well:

• Makes it easy for customers to request an appointment through an online form.
• Includes a complete list of the plumbing services they offer and their service area.
• Shares customer reviews and testimonials.

Prime Plumbing’s catchy slogan and engaging call to action are the first things you see when you land on their homepage. 

For customers looking for quick service, there’s no need to fumble around the rest of their website. They can simply fill out the form and submit a service request in seconds flat.

What their plumbing website does well:

• Provides a quote request form so customers have an easy way to get in touch.
• Offers clear and comprehensive information about their plumbing services, so visitors know what to expect.
• Includes customer financing options and a quick link to the financing form.

Evolution Plumbing in Utah offers multiple contact methods for potential customers immediately when they land on the home page, including:

• A contrasting bar at the top of the page with their phone number 
• A call to action button that customers can click to call
• A live chat pop-up that customers can use to get immediate answers to their questions
• A call to action button that directs customers to their contact page where they can fill out a service request form

What their plumbing website does well:

• Provides information on their plumbing financing options.
• Includes the various HomeAdvisor awards they’ve won for their services.
• An online booking form for customers to quickly submit their service requests.

Modern Plumbing & Heating shows potential customers what makes them different right on their homepage by including the awards they have won and a link to check out their 600+ five-star reviews.

They also offer pages for services, warranty information, testimonials, and their own blog.

What their plumbing website does well:

• Provides an online booking form for customers to easily request the type of service they want and what dates and times work best for them.
• Includes their business license number and Better Business Bureau rating in the footer menu to build trust with potential customers.

Tundra Plumbing’s website provides visitors with an easy-to-use navigation menu to quickly find the services or information they’re looking for.

Their “About Us” page offers background information on the family-owned and operated business, as well as their mission statement. They also provide an image gallery to show off major completed projects like kitchen and bathroom renovations.

What their plumbing website does well:

• It clearly outlines their wide range of services that cater to both residential and commercial clients.
• The site highlights over 30 years of industry experience, establishing trust and expertise.
• The user-friendly design and clear contact information make it easy for potential clients to get in touch.

Pom Group Plumbing lists their full range of plumbing services and the areas they serve on their website.

They also include links to their social media pages right in their header bar. This allows users to access their social media profiles from any page on their website.

What their plumber website does well:

• A professional and clean layout makes it easy for users to navigate and find the information they’re after.
• Lists their full range of residential and commercial plumbing services.
• It includes clear contact information and an easy way for potential customers to request an appointment.

John the Plumber’s website home page clearly answers who they are, what they do, and how prospective customers can get in touch. 

They also provide an incentive ($20 off) to encourage customers to book their plumbing services online.

What their plumbing website does well:

• Provides a complete list of the plumbing, heating, and water treatment services they offer.
• Offers visitors information on financial aid programs for major plumbing services.
• Includes testimonials from previous satisfied customers.

Go Green Plumbing uses their service page to list the specific services they offer. Potential customers can click the “Learn More” button for a more in-depth description, their response time, and contact information.

This makes it easy for customers to view and book a service without leaving the page.

What their plumbing website does well:

• Demonstrates their qualification by stating that their team is full of Red Seal licensed plumbers.
• Highlights their company values and eco-friendly practices.
• Provides their contact information at the top of every page.

MidCity Plumbers uses their About section to offer customers some background on their company, values, and beliefs.

If you scroll down on the page, they include the specific elements that make their company different from the competition, as well as headshots and bios of their team members.

What their plumbing website does well:

• Provides a list of both the residential and commercial plumbing services they offer.
• Includes an image gallery of completed projects.
• Makes it easy for customers to get in touch by email or phone.

• Blog: Adding a blog to your website lets you build trust by sharing your expertise and provide valuable plumbing tips for potential customers.

Pro Tip: Use keywords relevant to common plumbing issues that you can solve, such as “leaky pipes,” “broken water heater” or “water pressure” to make sure your post appears higher in search engine results.

5. Apply search engine optimization (SEO) basics

Designing a beautiful website is only half the battle. You need to make sure your website gets seen by potential customers. To do so, SEO for plumbers is key.

You can hire professional SEO services to improve your website’s visibility or try these tips to do it yourself:

• Create a Google My Business profile and include your contact information, website, services, and images
• Follow up with happy customers and ask for a Google review
• Include keywords customers would use to search for a specific plumbing service, like “drain cleaning,” water heater repair,” “plumbing emergency services,” or “24-hour plumber”
• Include keywords a potential customer would use to search for a plumbing company in their neighborhood, like “plumber near me,” “New York plumber,” or “professional plumber in Chicago”

6. Track your performance with Google Analytics 

Monitoring your performance with Google Analytics tells you how customers are finding you, and how many are visiting your plumbing website. 

Sign up for Google Analytics by following the prompts. Then add the tracking code to your website to start measuring your results.

READ MORE: How to create a website for your service-based business

A successful plumbing website has the potential to be your plumbing business’s best sales representative. But it takes hard work and dedication to turn your website into a plumbing lead machine.

Use the plumbing website examples and advice above, and you’ll soon have a plumbing website that works (almost) as hard as you do.

Want to go even deeper on this topic? Learn how to optimize your website for more leads and higher rankings on the Masters of Home Service podcast.

Originally published in February 2022. Last updated on January 5th, 2024.