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How to Start a Pooper Scooper Business: 9 Tips From an Expert

Headshot of Erica Krupin, Kroopin's Poopin Scoopin
Erica Krupin Kroopin’s Poopin Scoopin
Beginner Nov 14, 2024 15 min read
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If you’re looking to start your own business, become your own boss, and don’t mind getting your hands a little dirty—pooper scooping may be the right new venture for you. It’s a cheap and easy business to get up and running, and with a little hard work, it can be both highly profitable and rewarding.

When I started my pooper scooper business, Kroopin’s Poopin Scoopin, I had no idea how well it would take off. What started as a side hustle evolved into a successful small business, earning me up to $250,000 annually.

Up for a little dirty work? Read on as I give the full scoop on how to start a pooper scooper business. I’ll also share practical tips for success and key lessons I learned.

1. Understand your target market and service area

Knowing your target audience will help you better serve the potential clients in your area. This step will also be helpful when you start your marketing plan. 

Here are some ways you can research your ideal clients and competition: 

Survey pet owners

Talk to pet owners in your neighborhood, at dog parks, or in pet stores about their pets and how they manage pet waste removal.

Browse on social media

Join local Facebook groups for pet or dog owners. Keep your eyes peeled for any pet waste-related talk (complaints or questions about pooper scooper services). You can also post directly to the group and start a conversation about pet waste removal services.

Research other pooper scooper businesses

Check out the websites of other pooper scooper businesses in your area. Look at what services they currently offer and how they market their services to dog owners. 

Decide whether to offer residential or commercial services

We aim for 70% residential and 30% commercial jobs, but find a balance that works for your business. Your service area often determines whether you should focus on commercial or residential clients. 

For example, targeting condos and apartments can be a great commercial opportunity if you’re planning to operate a business in a downtown neighborhood. On the other hand, if your business is situated in a suburban area with many houses, you may want to prioritize residential jobs instead.

Residential pet waste removal services

If you’re looking for a more personable relationship with your clients and their dogs, residential services are the way to go. These jobs are often smaller in scale, so we charge less but receive payment right away. The quick payments help keep our money steady and consistent.

Commercial pet waste removal services

Commercial jobs are larger in scale—both in area and number of pets—meaning you’ll have fewer visits but spend more time at each site. For example, we work with HOAs (Homeowners Associations) to scoop and sanitize common areas where dogs do their business, plus clean and sanitize dog waste stations.

Commercial jobs are more labor-intensive, but they provide good money in return. This also means there are more moving parts, such as:

  • Setting contracts Clarify what type of services you’ll offer, how much you’re charging, and outlining the payment terms (i.e., net 30 or 60 days)
  • Securing insurance – This will protect your business from any accidental property damage or personal injuries that might happen on the job

2. Choose your services 

Your poop-scooping services will depend on how much you have to invest and whether you’re running the business alone or with a team. 

As you start out, you might try offering scooping services once a week. Once you build momentum, you can start offering services at different frequencies (like twice a week) as you grow and hire employees.

Here are a few pet waste removal services you might offer:

  • One-time scooping services
  • Weekly scooping services
  • Springtime scooping services
  • Sanitization services
  • Deodorization services

Pro Tip: Don’t feel pressured to offer all these services. Start with the services you know you can commit to and execute well.

3. Register your pooper scooper business 

Requirements for operating a pooper scooper business will vary depending on where you’re located. 

Business name registration

When naming your pooper scooper business, I recommend picking a business name that’s unique, easy for clients to remember, and highlights your services.

Once you have a business name, you need to protect it. Here are four ways you can register your business name in the United States:

  1. An entity name can protect your business name at a state level. Visit your state government office on rules about registering your entity name.
  2. A trademark can protect your business name and services at a national level. It prevents others in the same (or similar) industry from using your trademarked name in the U.S. Visit United States Patent and Trademark Office to apply for a trademark.
  3. Register your domain name if you want to launch an online website. Once registered, no one else can use it, and protects your brand presence online. Check out these accredited registrars to register your domain name safely.
  4. Doing business as (DBA) name doesn’t provide legal protection on its own, but some states will require you to register a DBA name depending on your business structure. Visit a local government office or website to register a DBA name.

Pro Tip: For state-specific information on how to register your pooper scooper business, visit the U.S. Small Business Administration (SBA) website.

Choose your business structure

When I started Kroopin’s Poopin Scoopin, I registered as an LLC (Limited Liability Company) as it worked best for my needs and helped protect my business.

Your goals might be different, so here’s a breakdown of available business structures you might consider:

  • Sole proprietor/sole trader – You’ll choose this option if you work on your own.
  • Partnership – You’ll partner with another person and run the business together.
  • Limited liability company (LLC) – Reduces risk and protects your personal assets in case of any legal trouble.

Double-check with your local government on the registration procedure of your business structure.  

READ MORE: Why and when should I incorporate my business?

Register for taxes

If you plan on hiring employees, you’ll need a number to help you file taxes accurately. As we operate out of the U.S., we call it an employer identification number (EIN), which you can get from the Internal Revenue Service (IRS). 

Depending on where you live, it might be called a registration or business number. Reach out to your local tax office to ensure you register your small business for taxes properly.

4. Get business licenses, permits, and insurance

Obtaining the right business licenses, permits, and insurance will help you build trust with potential clients and protect your business.

Licenses and permits

Get any required business licenses or permits to legally operate your business. Operating without proper licenses or permits could result in fines or even a shutdown. 

Licenses and permits will depend on where you’re located, but here’s a general idea of what licenses/permits you may have to register for if you’re in the U.S.:

  • A license/permit from your local/state government to operate and run a small business.
  • An occupational license from your local/state government to access public property and do your job. This is needed if you do commercial jobs like cleaning public parks and community spaces.
  • A license to transport waste and waste removal materials provided by the Department of Transportation (DOT).
  • A permit to handle waste and waste removal provided by  the Environmental Protection Agency (EPA).

Liability insurance

Small business insurance can protect you from any surprises that happen on a job, like accidentally leaving a gate open, resulting in a dog running away. Chat with an insurance provider to build a policy that covers your business needs.

Look for other ways to reduce risk on the job. For example, we use job forms in Jobber. Whenever we finish a job, my team receives a trigger reminder to snap a picture of closed gates before we close a job out. This gives both my team and clients peace of mind.

Having a standard operation procedures document is another excellent way to reduce risk.

5. Set up accounting and bookkeeping

Open a business bank account to monitor your business finances separately from your personal ones. Then, set up accounting software to run payroll and track your business operating expenses, such as:

  • Tools and equipment
  • Gas 
  • Marketing costs
  • Employee paychecks
  • Personal paycheck (how you pay yourself)
  • Additional overhead costs 

6. Buy pooper scooper tools and software

It cost me $1,000 to get started with the tools I needed. However, you can easily get away with spending under $200 just for gloves, a bucket, trash bags, and a rake.

Starting a pooper scooper business is often a low barrier to entry, so your tool and start-up costs can be pretty low.

Must have pooper scooper tools

Not only are these tools budget-friendly, but my team and I still use these tools every day. You can find all of these items online through ULINE, Amazon, or your local hardware store.

ToolDescription
Plastic standing dustpan Used to collect the pet waste removal.
Child’s garden rakeUsed for raking pet waste into the dustpans.
Trash bagUsed to line the dust pans, making it easier to collect pet waste, tie up, and dispose.
DisinfectantKey for disinfecting your tools and cleaning area so you don’t carry the pet waste from one house to another.
Rubber glovesChemical-resistant gloves for handling biohazardous material.
Plastic bucketsUsed to store the bagged pet waste. Consider investing in different bucket sizes for residential and commercial jobs.

Optional pooper scooper tools

As you build your business, you can start investing in better tools to enhance your service. Here are some optional pooper scooper tools:

  • Deodorizer. If you plan on offering deodorizer services, invest in a deodorizer to eliminate odors caused by pet waste and urine. This can be sprayed on the area to kill the bacteria.
  • Dumpster rental. We double-bag everything and throw it away in the homeowner’s home. However, if you want you can haul the waste away and to a dumpster. Reach out to a local dumpster rental company to see how much it’ll cost.

Invest in pooper scooper business software

In addition to your tools, invest in software to manage your business efficiently, stay organized, and control your entire operations in one place. It’s a bigger investment than tools, but the time and money saved not manually managing business operations is worth every penny.

Here’s how Jobber helps me run my pooper scooper business efficiently:

  • Keep client details all in one place All my client details are always up-to-date and easily searchable using the desktop and mobile app.
  • Schedule jobs faster Assigning a job to my team is only a few clicks away. Not only is it more efficient, but I can fit more work into my team’s schedule with little effort.
  • Send automated appointment reminders I can send automatic “On My Way” messages or emails to remind clients about their upcoming cleaning service.
  • Generate multiple invoices and get paid automatically My clients are automatically billed on the first of the month, which has been a huge game changer for me as I’m not chasing payment.
  • Two-way text messaging Allows me to start and carry on a conversation with my clients while managing it all in one place.
Two-way text messaging between a field service business and customer in Jobber
Two-way text messaging feature in Jobber

7. Price your services

You must price your pet waste removal services correctly to make sure you’re covering your time and costs, while still turning a profit. Take it from someone who’s been there, it took a lot of trial and error before I got it right. At one point, I was charging a flat rate of $55 a month, which only made me $13.75 a week. This was because I didn’t fully understand how to calculate overhead costs and my budget for staff.

Don’t make the same mistakes I made. Know your numbers and use these tips to set the right prices:

  • Use your market research and see how much other pooper scooper businesses are charging. 
  • Calculate your labor costs.
  • Include your overhead, equipment, and supply costs.
  • Calculate your pooper scooper profit margins.

The pricing strategy that works best for our business is a tiered pricing model.

That’s because we realized there are more variables that go into a job. For example, the size and number of dogs, the size of the yard, and how long ago the yard was cleaned. Plus, what service the client wants, like a standard weekly clean-up, spring cleaning, or deodorizing service, just to name a few.

To provide clients with an accurate quote, we use Jobber’s quote request form on our website. Here’s what that looks like:

Kroopin's Poopin Scoopin Jobber quote request form example
Kroopin’s Poopin Scoopin Jobber quote request form

8. Market your services

The number one thing to remember when marketing your services is to sell the convenience. If pet owners don’t want to or can’t scoop the poop—they don’t have to, we’ll do it for you.

Even though scooping up dog poop isn’t the most glamorous job, it’s the convenience I try to sell, and I encourage you to aim for that too. Not only do clients value convenience, but your empathy can help build stronger relationships with them as well.

That being said, here are effective marketing methods to help you win more jobs:

  • Create a memorable pooper scooper brand (logo, colors, and fonts) so potential clients will recognize you.
  • Create a pooper scooper business website that highlights your services online.
  • Claim your free Google Business Profile and add the services you offer, the area you serve, and your working hours.
  • Ask happy clients for reviews and start a client referral program.
  • Use social media to gain more awareness, like buy, sell, and trade groups on Facebook.
  • Build an email list and create email campaigns to engage with more clients.
  • Distribute door hangers, business cards, and tear-away flyers. Hand them out where pet owners might be, like pet stores, vet offices, and dog parks).

Pro Tip: Use Facebook to connect with prospective pooper scooper clients. It’s a low-cost and easy-to-use marketing tool for anyone. Plus, in my experience, a lot of our older clientele (who tend to have more disposable income) already actively use Facebook. 

9. Hire technicians and create a work schedule

Once you start to ramp up more work, you might consider expanding the number of workers, which means you’ll need to hire your first employees and manage a team.

Hiring and training employees

At Kroopin’s Poopin Scoopin, we look for detail-oriented, hard-working, and efficient workers. 

Recruit reliable team members who reflect your business’s values and do the job well. You don’t want to risk a callback because a job was poorly done, as this can negatively impact your small business. 

Hiring a solid team isn’t overnight, so don’t worry if it doesn’t come together as expected. In fact, my team is still constantly learning and growing regarding hiring. 

Paying employees

How much you pay your employees will change depending on your team’s experience and the size of the business. In the U.S., the average hourly pay for a Pooper Scooper is $14.64 an hour.

My team includes two part-timers (myself included) and one full-time employee. I pay my employees $18.50 per hour with the hopes of increasing that number to $20 as we continue to expand and grow. 

Scheduling your technicians 

With our experience, location, and high demand for poop-scooping services, one technician can scoop an average of 125 homes a week. 

We work Monday through Thursday and use Fridays as an overflow day due to schedule changes or bad weather. There are a lot of moving parts to keep track of, so we use Jobber to make scheduling jobs easier

Here’s a typical poop-scooping day with Jobber:

  • At 8 am, our clients get an automated message saying, “Hey, today’s your scoop day”.
  • Our team opens the app and checks the schedule to see who’s working for the day.
  • Technicians gather their tools and drive to the job site.
  • As we approach the area, Jobber lets us send messages like “Hey, we’re on our way to scoop your yard”. 
  • We arrive at the property, scoop, move to the next property, and close out for the day. 

Your work schedule might look different, but using scheduling software can help you keep track of upcoming appointments, send reminders, and avoid double bookings.

Our business doesn’t scoop on weekends or holidays because family and kids are often home. But if you find a part-time employee to work weekends for you, that could be a selling feature or open up additional revenue for your business. 

Roll up those sleeves and start your pooper scooper business

There you go! Nine essential steps to start your own pooper scooper business. 

Grab your tools, and tell everybody and anybody who will listen about your new business. Starting a pooper scooper business might be a “crappy” business, but it’s a fun business!

To learn more about what it’s like running a pooper scooper business, tune into my episode on the Masters of Home Service below.

About Erica

Erica Krupin is the founder of Kroopin’s Poopin Scoopin and the host of The Scoop Podcast, where she shares real insights on small business ownership. Erica launched her dog waste removal business in 2018 with just $1,000, a Chevy Cobalt, and a vision to create something of her own. Leveraging social media and free video content, she grew her business organically, building a recognizable brand that now generates $250,000 annually. Her journey from working midnight shifts while listening to Side Hustle Nation to becoming a three-time guest on the show has come full circle, fueling her drive to help others take the leap into entrepreneurship.

Recently, Erica created Kroopin’s Content Lab on Skool, where she teaches home service entrepreneurs how to leverage video content to grow their brands and connect authentically with audiences. Join Kroopin’s Content Lab to learn Erica’s approach to content creation for small businesses.

Erica continues to grow her pooper scooper business while dedicating herself to becoming a better business owner and leader, inspiring others with her journey. Connect with her for business tips, inspiration, and a dose of humor on Instagram @erica_krupin and YouTube.

Erica is a member of the Jobber Brand Ambassador program and has been compensated by Jobber for her time and collaboration on this article.

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