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Pressure Washing Marketing: 14 Ways to Grow Your Client List

April 18, 2024 10 min. read
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Marketing your pressure washing business is key to standing out from your competitors, getting new leads, and ultimately growing your business. 

Knowing how to market your pressure washing business helps you:

  • Grow your brand awareness to reach new customers
  • Educate customers about your unique pressure washing services, like soft washing, power pashing, gutter cleaning
  • Maintain your business’s presence in the pressure washing market and stay top of mind for customers
  • Keep existing customers engaged with your business
  • Increase sales and grow your business

And there’s no shortage of pressure washing marketing tactics to choose from.

To help you get more pressure washing contracts, we’ve compiled a list of our favorite marketing strategies and easy tips to help you get started.

preview image of pressure washing marketing checklist

1. Create a brand potential customers will recognize

Building a brand helps you stand out from competitors, tells potential customers you’re professional and trustworthy, and makes your business memorable.

Here’s how to build your pressure washing brand:

  1. If you’re just starting your pressure washing business, pick a business name and slogan that is short, memorable, and accurately reflects your services and values.
  2. Choose colors and fonts that will appeal to your customers and match your business values and services.
  3. Create a logo that includes your pressure washing business name, an icon, and your brand colors and fonts.
  4. Design marketing materials, like business cards, pressure washing flyers, vehicle wraps, or employee uniforms to promote your business.

“Signage is very important for us. It helps us stand out on the road, on the job” says Josh Draughon, co-owner of Eco Kleen of the Palm Beaches. “If people have questions they can typically get everything they need.”

image of pressure washing logo and branding

2. Market your business on social media

Social media marketing makes it easy to connect with potential customers where they hang out online. Best of all, they’re a cost-effective way to grow your brand awareness.

Here’s how to promote your pressure washing business with social media:

  • Create a Facebook business page that includes your business information, services, customer reviews, and before and after photos of a completed pressure washing job
  • Share images, special offers, blogs, and other pressure washing content across your social media profiles regularly

Target your audience by neighborhood, age, or income with Facebook ads to reach new customers faster

Pro Tip: Consider who your target audience is before creating any social media accounts. A younger audience may spend more time on TikTok or Instagram, while an older audience may prefer Facebook or Twitter.

3. Create useful and interesting video content

Video marketing is a useful strategy to reach a wider audience and educate customers about the benefits of your pressure washing services.

You don’t need a camera crew or production studio to create high quality video content. All you need is a mobile device to:

  • Connect with your audience in real time with Instagram Live and answer questions about your business or pressure washing services
  • Create and share Instagram Reels or TikToks of pressure washing jobs 
  • Share helpful tips on how often you should clean your house or driveway with longer YouTube videos

4. Build a pressure washing website

Your pressure washing website is one of your most important marketing tools. It’s an online business card that tells visitors what services you provide, what areas you service, and why they should work with your business.

It’s also often the first impression a potential customer will have of your business. 

At the bare minimum, your home service website should include:

  • Your name, logo, and branding
  • Your contact information
  • The services you offer
  • The area you serve
  • A call to action (like “request a quote”) that tells visitors what they should do next

You can hire a freelancer to build your website for you, or do it yourself with website builders like Wix or Squarespace.

Then, make it easier for customers to request work straight from your website by adding an online booking or quote request form.

Jobber’s online booking feature lets you stay in control of your calendar and get jobs booked faster.

Your bookable pressure washing services and availability are based entirely on the preferences you set. When a booking is made, Jobber will automatically schedule the job, assign an available team member, and notify you. 

Online booking system in Jobber

5. Get found online with pressure washing SEO

Search engine optimization (SEO) helps your pressure washing business appear higher in the list of Google search results and makes it easier for potential customers to find your services.

You can hire a freelancer or agency to optimize your website, or get started yourself with these tips:

  • Include terms or phrases customers would use to search for your services online, like “pressure washing in [CITY]” or “house washing in [CITY]”
  • Make sure your website is easy to navigate, quick to load, and mobile friendly
  • Set up your free Google Business profile to appear in Google Search and on Google Maps
  • Share your industry knowledge by writing pressure washing blogs that answer commonly asked questions, like “can you power wash windows?”

All of our visibility is driven through search engines through optimization of the website for keywords.

So find out what are the keywords that are driving the most traffic, and there’s plenty of tools and resources out there for you to do that.

Steve Lawrence Klein Pressure Washing

6. Win new and repeat business with email marketing

Sending email campaigns is an effective way to encourage leads to invest in your business, or keep your business top-of-mind for existing customers who’ll need your services again down the road.

Use email marketing to: 

  • Offer discounts or promotions to win new or repeat customers 
  • Send a monthly newsletter to share helpful tips and company updates
  • Let customers know about new service offerings, like window washing or deck restoration

When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that include your company branding.

A customer re-engagement email from a landscaping company built with Jobber Campaigns. Surrounding it are email elements that can be customized and a rich text editor.

After editing the email with details on your pressure washing services, you can edit your client segments. This means you can choose what group of clients you want to email—like all clients or past clients.

example of pressure washing Google Local Services ad

Google Search Ads target potential customers searching for keywords related to your business, like “pressure washing in [CITY]” or “power washing services in [TOWN]”. 

These ads appear just below the Local Services Ads and above the unpaid results.

image of pressure washing Google search ads

8. Start a customer referral program

Also known as word of mouth or referral marketing, starting a customer referral program is an easy way to turn your existing customers into new business. 

Here’s how to get more pressure washing jobs with customer referrals:

  1. Provide a great customer experience that gets your clients talking
  2. Give customers an incentive like gift cards, service discounts, or free products for a successful referral
  3. Make the process easy by asking for referrals through email or with a website referral form

READ MORE: 15 brilliant customer referral program ideas (with examples)

9. Ask customers to leave positive reviews

A collection of positive reviews helps you stand out from your competition and show potential customers that they can trust your business. It’s also a free and easy strategy to implement. 

Simply ask customers for a review in person, in an email, or with a text message, after the pressure washing service is complete. Then share positive reviews on your website, in social media posts, and on flyers.

Online reviews are so key because the first thing that someone’s going to do when they find out about your business is check your review.

Zach Jurkowski Montreal Contractors

Automate your review collection

To ensure you ask every satisfied customer for a review, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose if you want to send the customer a review request.

A list of customer reviews on a mobile phone that came from selecting “Yes” for the “Ask for review: option in Jobber Reviews.

After paying their invoice, those customers will automatically get a direct link to leave a review on your Google Business Profile.

From your reviews dashboard in Jobber, you can keep an eye on your average Google rating. You’ll also see your latest reviews and resources on how to manage your business’s reputation.

I think the number one way to market your business is to get 25 and then 50 Google reviews as quickly as you can.

Adam Sylvester Charlottesville Gutter Pros

10. Use vehicle wraps to attract customers on the road

A truck decal or van wrap is like a rolling billboard for your pressure washing company. It tells potential customers who you are, what services you offer, and how to get in touch to book a new job.

Your van wrap or decal should include your business name, logo, slogan, and contact information. You can design it yourself, work with a freelancer, or get a print shop to create it for you.

“Vehicle wraps are the best dollar you can spend on marketing,” says Adam Sylvester of Charlottesville Gutter Pros. “It’s a billboard everywhere you go.”

Pro Tip: Use your brand colors and fonts on your vehicle wraps to make sure your branding stays consistent and memorable.

11. Print and distribute flyers or door hangers

Promote your services to businesses and homeowners in your community by delivering pressure washing flyers or door hangers.

Or, create your own tearaway flyers to place on community bulletin boards in local libraries, grocery stores, gyms, or community centers—just make sure to ask for permission first. 

Pro Tip: To encourage potential customers to act, include a time-sensitive offer on your flyers and door hangers, like 15% off a specific service until the end of the month.

Here’s what your pressure washing flyer could look like:

image of pressure washing flyer example

12. Find new customers on lead generation sites

Lead generation sites like Thumbtack, HomeAdvisor, and TaskRabbit help you connect with customers and grow your business. These sites match you with new pressure washing leads in your area. 

Depending on the site, you’ll be charged per lead, or on a subscription basis.

Here’s how to get started with lead generation sites:

  • Pick the best lead generation site for your power washing business
  • Create a business profile that includes the services you offer and your service area
  • Set a monthly advertising budget to keep from overspending on leads

READ MORE: Thumbtack vs. Taskrabbit: which lead generation service is right for you?

13. Connect with people in your community

Building relationships with other community members helps your neighbors think more highly of your pressure washing business.

Here are a few tips to build better relationships with your community:

  • Use NextDoor to connect with your neighbors and advertise your business
  • Create a Facebook group to share pressure washing tips with your community
  • Support your community by sponsoring a local youth group or sports team

READ MORE: 10 home service businesses giving back to their communities

14. Connect with real estate agents and other property owners

Marketing your pressure washing business to real estate agents and property managers is a great way to get recurring contracts on a lot of properties.

Contact real estate agents and property managers on house, apartment and condo listings and go to brokerages or offices in person to introduce yourself and share photos of your works.

Leave business cards or flyers and offer promotional prices for your first few jobs as a way to get them to give your services a try.

Real estate agents often work with the same service providers over and over again, and there is no shortage of listings in need of a pressure wash ahead of an important showing.

With property owners the jobs often include multiple units or entire buildings that need pressure washing, so there is the opportunity for consistent work at higher volumes. 

Pro Tip: Promotional packages and discounted pricing for bulk jobs is a great way to convince large-scale customers to try you out.

Now that you know your options, you’re ready to build a marketing strategy that works for your business. 

But don’t try tackling all of them at once—choose a few you think will help you reach your ideal customers and adjust your marketing strategy as your business grows.

You can also watch this video to get more marketing and customer acquisition advice from pressure washing business experts:

Originally published in January 2023. Last updated on April 19, 2024.

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