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Listening Time S2 – Episode 23 Listening Time 34 Minutes

Top 5 Targets to Track for Non-Stop Business Growth

With David Moerman

Episode Overview

In this episode, understand the essential targets every home service professional needs to track for unstoppable business growth. From redefining business revenue and mastering marketing ROI to boosting average job sizes through strategic customer interaction, uncover actionable insights to push your operations forward. Learn low-cost marketing hacks and why net profit trumps revenue. Tune in for a power-packed session that equips you to not just compete but dominate in the market. Join host Adam Sylvester and David Moerman, owner of Revive Services and the Home Service Business Coach.

Show Notes

  • Introduction to the episode and guests (0:30)
  • First target for business growth: tracking business revenue (1:21)
  • Breakdown of how monthly and daily revenue targets to achieve business goals (2:32)
  • Net profit over revenue and managing fixed expenses (4:13)
  • Marketing ROI and the importance of effective marketing spend (6:06)
  • Cost-effective and free marketing methods (8:11)
  • How to track marketing conversion ratios (10:56)
  • Maintaining high conversion rates and strategies for realistic, profitable pricing (12:27)
  • Optimizing the sales process and moving towards in-person sales models (14:05)
  • How David and Adam’s teams benefit from Jobber’s tipping feature and other optimization features (17:17)
  • Upselling and engaging customers during service delivery (19:31)
  • Active marketing strategies and leveraging new tools for customer re-engagement (21:21)
  • Average job size as a critical metric for tracking business performance (22:02)
  • Impact of job size on operational efficiency and customer value proposition (25:51)
  • Significance of online reviews in business growth and reputation management (27:26)
  • Setting aside CEO time for strategic planning and the importance of patience (31:34)
  • Adam’s takeaway tips: it’s time to return to in-person selling, work backwards and learn how many leads you need and the average job size, it’s time to hustle with a range of marketing tactics (32:34)

About the speakers


Adam Sylvester



Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 


David Moerman


Instagram: @homeservicebusinesscoach

David Moerman owns two businesses in Vancouver, BC: Home Service Business Coach and Revive Services, which offers exterior cleaning services. He started Revive in 2016 and began business coaching in 2020. David’s goal is to help other business owners gain more free time and earn more money through efficient systems. He is dedicated to building strong teams and systems to help businesses grow. He has coached over 175 owners, hired more than 150 team members, and made over $6 million in the home service field. David also shares advice on his Home Service Business Coach Podcast.

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