Episode Overview

In this episode, understand the essential targets every home service professional needs to track for unstoppable business growth. From redefining business revenue and mastering marketing ROI to boosting average job sizes through strategic customer interaction, uncover actionable insights to push your operations forward. Learn low-cost marketing hacks and why net profit trumps revenue. Tune in for a power-packed session that equips you to not just compete but dominate in the market. Join host Adam Sylvester and David Moerman, owner of Revive Services and the Home Service Business Coach.

Show Notes

• Introduction to the episode and guests (0:30)
• First target for business growth: tracking business revenue (1:21)
• Breakdown of how monthly and daily revenue targets to achieve business goals (2:32)
• Net profit over revenue and managing fixed expenses (4:13)
• Marketing ROI and the importance of effective marketing spend (6:06)
• Cost-effective and free marketing methods (8:11)
• How to track marketing conversion ratios (10:56)
• Maintaining high conversion rates and strategies for realistic, profitable pricing (12:27)
• Optimizing the sales process and moving towards in-person sales models (14:05)
• How David and Adam’s teams benefit from Jobber’s tipping feature and other optimization features (17:17)
• Upselling and engaging customers during service delivery (19:31)
• Active marketing strategies and leveraging new tools for customer re-engagement (21:21)
• Average job size as a critical metric for tracking business performance (22:02)
• Impact of job size on operational efficiency and customer value proposition (25:51)
• Significance of online reviews in business growth and reputation management (27:26)
• Setting aside CEO time for strategic planning and the importance of patience (31:34)
• Adam’s takeaway tips: it’s time to return to in-person selling, work backwards and learn how many leads you need and the average job size, it’s time to hustle with a range of marketing tactics (32:34)