Skip to content
Listening Time 32 Minutes

Get New Revenue from Old Customers with Email Marketing

With Phil Risher and Katie Pearse

Episode Overview

Leverage the power of email marketing to engage your customers and generate new revenue. Learn how to craft effective email campaigns, address common customer concerns, and create urgency in your messaging. Plus, practical tips on optimizing email formats, sending times, and evaluating success to keep your business top of mind. Join host Adam Sylvester, Phil Risher of Phlash Consulting, and Katie Pearse of Glisten Academy.

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber. Get started on scaling your business today.

Show Notes

  • [00:00] Introduction to the episode and guests
  • [01:48] The effectiveness of good email marketing
  • [03:27] Types of emails you should be sending to your customers
  • [07:02] Addressing common customer questions through email marketing
  • [08:17] Creating urgency and anticipation for your messaging
  • [09:28] Using email to nurture trust and secure big service contracts
  • [12:08] Using Jobber to streamline marketing processes
  • [13:12] How to send the right emails to the right people with segmentation
  • [14:57] A simple framework for an email newsletter
  • [17:01] Using a content calendar to plan email topics
  • [18:29] Matching email format to your audience: templates vs. simple text emails
  • [20:26] Using GIFs and videos in emails
  • [21:32] Evaluating email marketing success and how use the data in your sales process
  • [25:27]: Best times to send emails for optimal engagement
  • [27:08] Dealing with negative reactions to your emails
  • [30:24] Adam’s key takeaways: create limited offers, craft a perfect subject line, call those opened emails

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

Phil Risher

Phlash Consulting

LinkedIn: Phil Risher 
YouTube: @phlashconsulting 
Website: phlashconsulting.com

Phil Risher founded Phlash Consulting in the Washington, D.C. Metro Area in 2019. He’s a local marketing expert, who specializes in helping businesses scale. His company helps local service businesses boost sales and fill their schedules using the unique “Phlash Customer Journey” framework to create a professional marketing system. This approach has helped clients grow their revenue by over 20% annually. Before founding Phlash Consulting, Phil was a director of business development at a major air duct cleaning company. He was tired of working with generic marketing firms that didn’t understand his industry, so he decided to start his own. Phil’s company combines digital marketing and business development strategies, and works directly with staff and business owners to help them grow. He builds strong partnerships with his clients, and most have stayed with him for over two years.

Guest

Katie Pearse

Glisten Academy & GLimmer Cleaning Co.

YouTube: @KatiePearse
Instagram: @glisten.cleaning.academy
TikTok: @GlistenCleaningAcademy

Katie Pearse is a luxury cleaning business coach and founder of Glisten Academy, based in Edmonton, Canada. With a background in marketing and over a decade of experience, she launched her own successful cleaning business in 2008 after recognizing a gap in the market for luxury cleaning services. In 2015, Katie founded Glisten Academy, where she offers both online and in-person courses to help cleaning professionals elevate their businesses through luxury branding, exceptional customer service, and digital marketing expertise.

About Masters of Home Service

SIGN UP FOR PODCAST UPDATES

Get email updates on new episodes and podcast news.
You don’t want to miss out!

Interested in being a guest on the show?

Are you a home service professional eager to share your insights and experiences? Apply to be a guest on the Masters of Home Service Podcast, and join a community of experts committed to helping others level up through knowledge.

Other Podcasts We Love