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Listening Time 38 Minutes

How to Beat Your Competition and Dominate the Market

With Christine Hodge and Phil Risher

Episode Overview

Discover the key elements to outshining your competitors and dominating the market! This power-packed episode uncovers the foundation of building a brand that stands out among your competition to attract the best customers and loyal employees. You’ll learn how to effectively communicate your unique selling proposition, enhance customer and employee experience, and maximize your Google listing to elevate your business. Gain valuable insights to boost your brand awareness, increase referrals, and embrace community collaboration. Join host Adam Sylvester, Christine Hodge, CEO of Clearview Washing, and Phil Risher, owner of Phlash Consulting.

Show Notes

  • Introduction to episode and guests (0:36)
  • How to communicate your unique selling proposition (1:20)
  • Enhancing customer experience from start to finish as a key differentiator (4:52)
  • Training your customer service team for phone communication (7:26)
  • Quick booking clients over the the first phone call and catering to different tiers of clients (8:08)
  • Automating the process of providing personalized service (10:17)
  • The role of branded vehicles, uniforms, and accessories in beating your competition (10:48)
  • Underrated Jobber features that help the guests elevate their operations (13:48)
  • Community involvement and sponsorships to build brand awareness vs. lead generation (15:28)
  • Increase job referrals by hosting company events that build community and empower employees (19:40)
  • Actionable tips for how to approach competitors in your market (23:32)
  • Adapting service offerings based on client demand while maintaining profitability and employee safety (27:32)
  • Using superlative terms in your marketing (31:15)
  • Collaborating with competitors and the benefits of community over competition (33:49)
  • Adam’s takeaway tips: Maximize your Google listing, quickly solve problems, have a cohesive brand (36:18)

About the speakers


Adam Sylvester



Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 


Christine Hodge

Clearview Washing, LLC

Instagram: @clearviewwashing
Instagram: @christineshodge
YouTube: Clearview Washing, LLC
Youtube: The Process CEO

Since becoming the CEO of Clearview Washing, LLC—a commercial and residential exterior cleaning company in Freehold, NJ—five years ago, Christine Hodge has put the company on an aggressive growth trajectory, almost doubling the staff and increasing revenue by 200%. Christine is a tech-savvy systems integrator and excels at instilling a corporate culture of excellence and accountability. Entrepreneurship runs in her family and she successfully built and sold her first business by the age of 30. Her leadership at Clearview has seen the employee retention rate rise to nearly 100%, and she prides herself on building a company culture that’s the best of the best, with a strong team that represents the brand well. The company also focuses on commercial work and luxury clients, with a residential ticket average of $1,500.


Phil Risher

Phlash Consulting

LinkedIn: Phil Risher 
YouTube: @phlashconsulting 

Phil Risher founded Phlash Consulting in the Washington, D.C. Metro Area in 2019. He’s a local marketing expert, who specializes in helping businesses scale. His company helps local service businesses boost sales and fill their schedules using the unique “Phlash Customer Journey” framework to create a professional marketing system. This approach has helped clients grow their revenue by over 20% annually. Before founding Phlash Consulting, Phil was a director of business development at a major air duct cleaning company. He was tired of working with generic marketing firms that didn’t understand his industry, so he decided to start his own. Phil’s company combines digital marketing and business development strategies, and works directly with staff and business owners to help them grow. He builds strong partnerships with his clients, and most have stayed with him for over two years.

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