10 Best HVAC Marketing Strategies to Win New Customers

1. Set up your Google Business Profile

Setting up your Google Business Profile helps potential customers find you when they’re searching for HVAC services in your area.

When you sign up for Business Profile, your HVAC business, services, contact information, client reviews, and more will appear on local search results.

2. Build an HVAC website that highlights your work

An HVAC website is essential if you want customers to find you online and contact you. It should tell potential customers why they should choose your company, give them details about your services, and let them request work.

To build a successful HVAC website, make sure you include:

• Your HVAC business name, logo, and tagline
• Contact information (phone number, email address) and your service area
• The types of HVAC services you offer
• Photos of your HVAC work
• An easy way to request work or book appointments directly from your website

3. Advertise on Google

If your customers are searching for HVAC services online, they’re most likely using Google to do so.

Reach more potential customers by using these types of HVAC ads on Google:

1. Google’s Local Services Ads connect your HVAC business with customers in your area searching for HVAC services. You only get charged when someone contacts you.
2. Pay-per-click ads, like the text-based Google Search Ads and image-based Google Display Ads, charge you when customers click on your ad.

4. Use the right lead generation websites

Contractor lead generation websites connect you with customers who are actively looking for your services. Lead generation sites also bring your business added exposure on search engines.

Get set up on one or more of these top lead generation sites for contractors:

• Thumbtack: Thumbtack for contractors showcases your business to customers in your ZIP code, alongside other HVAC businesses nearby. Build your profile with a strong introduction, lots of positive customer reviews and photos of your work to stand out from the competition.
• HomeAdvisor: Use this site to attract customers who need installation, repairs, or replacements for any kind of HVAC system. HomeAdvisor gets customers to fill out a questionnaire, then matches them with your company if you’re a good fit for the job.
• Angi: When you list your business on Angi, you’ll be ranked based on the number of positive client reviews you have. You can also boost visibility by buying ads at an added cost.

READ MORE: Angi vs HomeAdvisor: which lead generation service should you use?

5. Create a Facebook business page

A Facebook business page is a free and easy way to improve your online presence and market your business.

Just like your website, a business page on Facebook is a place where potential customers can learn what you can do for them, find your contact information, and request work.

Here’s what to include when you create a Facebook business page:

• Contact information
• Company description
• Profile picture with your company logo
• Cover photo (e.g., your team or decorated truck)
• Business hours
• Photos of past work
• Button that lets customers contact you or request work

6. Share social media content that keeps followers interested

Start sharing original content on your social media profiles to keep followers interested. Making social media content regularly shows potential followers that you’re active and engaged with your community, too.

First, create a social media strategy that outlines what you’ll post every week, when you’ll post it, how you’ll gain more followers, and how you’ll turn followers into paying customers.

Then try some of these post ideas and see what your audience interacts with the most:

• Before-and-after HVAC repair videos
• Videos that show jobs in progress
• Air conditioning tips and tricks
• Interesting news about HVAC trends and new technology
• Client reviews and testimonials
• Company volunteer work
• Special deals or promotions you’re offering
• Fun HVAC memes or video content

7. Promote to existing clients with email marketing

To get more revenue from existing customers, try using email marketing to promote special offers, service upgrades, and new services. Email also keeps your business on your customers’ minds, and can help you build stronger relationships.

Follow these steps to start email marketing to existing clients:

• Plan your content. For every five emails you send to your email list, only one should be a sales message. Focus on educating and informing your readers on HVAC systems. This will help keep them subscribed and engaged—and feel confident in your expertise.
• Offer value. Your emails should always contain something that a client finds valuable. It could be a blog post with air conditioning usage tips, or maybe a discount on your next visit. Whatever it is, your client will only read it if they’re getting something in exchange.
• Write a strong subject line. The subject line is what makes someone open your email, so make it interesting. For example, instead of just saying “Humidifiers installs are 20% off,” say “Save 20% on a humidifier install when you book today!”

8. Start a customer referral program

A customer referral program is the best way to encourage your loyal customers to spread the word about your business. Word-of-mouth marketing is effective and referral programs are cheap—you just need to choose the right reward to incentivize your clients.

Here are examples of referral incentives you can offer to your current and referred customers:

• Offer referees $50 off their next A/C maintenance visit, and make a similar offer in the summer for furnaces.
• Offer $100 in cash or credit per closed sale for client referrals.
• Run a contest where referring customers are entered for a grand prize, like a $200 Visa gift card.

READ MORE: 15 brilliant customer referral program ideas (with examples)

9. Create HVAC business cards

Business cards let you promote your services to people you meet in person—and they cost very little to print.

You can create an HVAC business card using free DIY tools like Canva or Business Card Maker. Or, find a freelance designer on sites like Upwork or Fiverr.

Your business card should include:

• Business name and logo
• A one-line summary of what you do (e.g. air conditioning repair services)
• Your name and title
• Business address
• Email address
• Phone number
• Your website’s URL or a QR code

10. Use vehicle wraps to attract customers wherever you go

Decorate your vehicle with decals or wraps to promote your business while driving from job to job. Vehicle wrap marketing is a great, one-time investment to help you attract potential customers in your area.

Your vehicle wraps and decals should include:

• Business name and logo
• Tagline or sentence with your best selling point (e.g., speedy 24/7 emergency services)
• Phone number
• Your website’s URL
• A simple and eye-catching design with your company colors