Tree Service Website Design Tips You Need (Featuring 14 Inspiring Examples)
A professional arborist website helps potential customers find you online, shows them why they should invest in your services, and makes booking appointments easy. It’s also the first step in any tree service marketing strategy.
In this guide, we’ll cover the key elements of a great tree service website and share real examples from tree care companies we know.
Everything you need to know about tree service website design:
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Ken’s Tree Service
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King Tree Services
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Aspen Arboriculture Solutions
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Joshua Tree
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Steve’s Tree and Hauling Service
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Muskogee Tree
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Logan Tree Experts
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Advanced Tree Care
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Verdant Plant Health Care
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Green Leaf Tree Services
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Grizzly Tree Services
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TreeCareLA
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Chestnut Tree and Landscape
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Advanced Tree Care
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How to create a tree service website
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Elements to include in every tree service website design
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Website FAQs
Now, let’s take a look at real tree service companies that put these tips into practice.
1. Ken’s Tree Service
Ken’s Tree Service homepage makes it easy for potential clients to find what they’re looking for without having to scroll or waste time searching. The website is clean, user-friendly, and well-designed.
Potential clients are looking for information fast. If they don’t find the details they need quickly, they’re more likely to leave your site in a matter of seconds.
The most relevant details to include on your homepage are:
How clients can get in touch
- Who you are
- What services you offer
- What region and surrounding areas you service
2. King Tree Services
This webpage from King Tree Services, LLC is an example of a simple website design with a clear CTA for potential clients to request a quote or for current clients to access the client portal.
This type of website works well if you’re a tree service company starting out and want to get your site up quickly or would like a way to capture leads from your Google Business Profile easily. King Tree Services got its site online in just a few minutes by building a Jobber Website.
3. Aspen Arboriculture Solutions
On the Aspen Arboricultural Solutions website, you’ll find a professionally designed logo in the top right-hand corner of every webpage you visit. The color scheme and fonts complement the logo, and good branding is used consistently throughout the website.
Good service business branding helps you stand out from the competition, and it also makes it easier for clients to recognize your tree care business. To apply your branding to your arborist website, make sure to include your tree company name, logo, brand colors, and fonts.
4. Joshua Tree
Joshua Tree places business contact information and social media links in a header on every single page of their website—making it hard to miss. This way, potential clients can quickly get in touch no matter why they might be searching for services.
In this example, Joshua Tree’s website also has a contact page with a phone number, location, and an online booking form. Future clients will know exactly how to reach out for inquiries and estimates.
To make it easier for your own clients to reach out, use these website tips:
- Include your phone number in a very visible spot on your website
- Use bright call-to-action (CTA) buttons that lead clients to your online booking form
- Have a dedicated ‘Contact Us’ page with your phone number, email address, business address, social media links, and online booking form
The easier it is for clients to contact you, the more likely they are to do so. Encourage your site visitors to contact you with questions, request estimates, or learn more about your business.
5. Steve’s Tree and Hauling Service
Steve’s Tree and Hauling Service uses Jobber’s online request form to collect contact information and project details from potential customers. This step ensures that the company gets new business and that customers receive quality service quickly.
Adding an online booking form to your website lets visitors request new work without calling you or playing phone tag. It also speeds up your sales process. You can customize your business booking form in a way that lets you collect all the details you need to create a tree care quote.
6. Muskogee Tree
Muskogee Tree lists their four core services (tree removal, tree pruning, fence line and brush, and stump grinding) clearly on their services page. Clients can click the link below each image to learn more, view images of the service, or request a quote.
When a future customer searches for tree trimming services, they want to see exactly what work your business provides before they reach out to schedule the job. Listing your services up front lets customers know they’re in the right place.
Pro Tip: Help customers quickly book you for a specific service by including a call to action button or phone number on your services page.
7. Logan Tree Experts
Here’s one great website example from Logan Tree Experts that showcases the company’s trustworthiness and expertise. This tree company includes all of their certifications and insurance on the ‘About’ page of their website.
Showing your industry accreditations and business insurance is a sign that you’re trained to do tree work safely and properly. Prospective clients are likely to find peace of mind when they see these details, and it makes them more likely to hire you.
You can also add important badges or certifications to your homepage, website footer, or social media profiles. The goal is to let clients know that you’re trustworthy, well-trained, and reliable.
8. Advanced Tree Care
Like Advanced Tree Care does on its homepage, you can share a list of reasons a client should choose your company over others. In this case, the competitive difference is that they only hire ISA-certified arborists, have almost 20 years of experience, and offer free estimates.
9. Verdant Plant Health Care
Another example is Verdant Plant Health Care. Their competitive difference sits right below their main website image and CTA. When visitors are looking for environmentally responsible tree care services, they automatically know they’re in the right place thanks to this handy call-out.
Before a client chooses your services, they’re probably going to compare multiple tree care websites to decide which one is the best fit. To win their business, your website needs to clearly explain what makes you stand out from the pack.
This is also called your unique selling proposition (USP). You can add it to your website as a tagline on your homepage or under a “Why Choose Us?” section.
10. Green Leaf Tree Services
Adding reviews or testimonials to your arborist or tree service website builds trust with prospective clients. Take Green Leaf Tree Services for example. This business has a dedicated page for customer feedback, particularly 5-star reviews.
To keep their page up to date without adding reviews manually, they use NiceJob to automatically pull new messages onto the page. They also include links for customers to leave their own review on Facebook or Google, which constantly adds to the positive content they can share.
This kind of social proof illustrates how other clients are happy with your tree services and are willing to let other people know about their positive experiences.
Jobber makes it easy to ask for positive online reviews. In fact, you can double your monthly Google reviews with automated review collection. Use this time-saving feature to send review requests along with invoices, and collect more feedback for your business.
11. Grizzly Tree Services
Grizzly Tree Services has a photo and video gallery on their website to show off their work. It’s easily clickable and well-edited, so future clients can scroll through each picture to see a perfect example of tree service and care.
12. TreeCareLA
Another example is TreeCareLA. This business includes images of their crew on their ‘About’ page, along with a short description of what each employee does. Employee pictures like this show that they’re a legitimate tree care company with highly trained pros on the job.
As you build your new or existing website, make sure to upload original photos of your work and your team. Eye-catching images show potential clients that you run a credible company that does quality work.
Looking for design inspiration? Here are a few photo ideas to include on your own tree service website:
- Before and after photos of jobs completed
- You and your team in uniform and on a job site
- Your company vehicles on other advertisements
- A short video talking about your background story, services you offer, and mission
13. Chestnut Tree and Landscape
Chestnut Tree and Landscape uses their tree service blog to inform clients about popular topics like the best types of trees to plant, how to deal with emergencies, and why tree trimming services are important. The company adds new blog posts monthly to keep educating followers and to bring in new website traffic.
Sharing your tree care industry knowledge through blog posts (found on your website) can help your business build a reputation as a trusted tree service provider. Plus, when you learn how to use search engine optimization (SEO), your blog can attract new website visitors organically from Google Search—a major win.
14. Advanced Tree Care
Advanced Tree Care knows that modern consumers regularly use mobile devices to search for services, and they’ve designed separate mobile and desktop experiences to accommodate that.
A responsive website design means that your website automatically resizes to adjust to the visitor’s screen size. Responsive web pages are particularly helpful if your customers are browsing from different places, like a desktop computer, laptop, smartphone, or tablet.
Remember—you might miss out on potential customers if your website doesn’t load quickly or work well on every kind of device.
How to create a tree service website
A well-built website acts as the “roots” of your online presence. It’s the foundation you need to grow and thrive, and it eventually drives more leads to your business. Here’s how you can get started:
Use a website builder
Website builders like Wix, Squarespace, and WordPress make it easy to create a website without lots of coding or technical expertise. Simply choose a template that fits your brand, add your services, contact information, and eye-catching images.
Or, get your business online and in front of customers fast with a simple, professional website you can set up in minutes with a Jobber Website.
Simply provide Jobber with details on your tree care business and services and we’ll create a website that highlights what sets you apart from the competition.
To help you convert website visitors into leads, your website automatically comes with a quote request form. And when you connect your Google Business Profile to your website, visitors will see exactly why you’re the business that they should be working with.
You can even measure your website’s success by tracking how many visitors your site is getting and how many requests are coming from it. The best part for Jobber users is that you can build and host your website for free.
Partner with a website developer or designer
Depending on your preferences, you might need more advanced website features. That’s when hiring a web developer is a smart choice. A developer or web designer can build an impressive website that’s tailored to your business needs and the audience you want to reach.
Be mindful of search engine optimization (SEO)
Once you’ve built your best arborist website, you need to make sure it shows up in search results when local customers are looking for a tree care professional.
Check out these simple ideas for optimizing your website for search engines using local SEO:
- Use keywords that mention your services and the area you service, like “tree trimming Chicago” or “certified arborist Illinois”
- Create a Google Business profile that includes your contact information, website URL, tree services list, and images
Follow up with customers and ask them for a review
Just keep the above elements in mind and you’ll create a website that attracts more visitors and generates more leads for your tree service business.
Originally published May 2020. Last updated on October 3, 2024.
Elements to include in every tree service website design
A well-designed tree service website is the first impression for new clients. Regardless of your specialty or location, remember to include the following website elements:
- Clear service offerings: List all your services, such as tree removal, pruning, stump grinding, and emergency services. Make it easy for potential customers to understand what you offer.
- Contact details: Display your phone number, email, and physical location prominently. A “Contact Us” or online booking form can also make it convenient for customers to reach out.
- Customer reviews or testimonials: Showcase positive reviews and testimonials from previous clients. This builds trust and helps establish credibility for your business.
- Visual images: Include before-and-after photos of your work, along with images of your team in action. Videos can also help demonstrate your expertise and the quality of your services.
- Call to action: A call to action (CTA) gives potential customers clear directions on what to do next. Always add instructions on how to receive a quote or begin a project.
Create a tree care company website to start growing
Now that you’ve seen several awesome tree service web design examples, you’re ready to design your own. By including the right elements and perfecting the user experience for future clients, you’ll easily attract more visitors and generate plenty of new leads for your tree service business.
Frequently Asked Questions
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To optimize your tree service website for search engines, start by using keywords that potential customers might search for, like “tree removal service” or “tree trimming services near me.” Also, ensure your site is mobile-friendly and has fast loading speeds, as these factors impact SEO rankings. Don’t forget to include relevant, high-quality content and create clear and concise meta tags.
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Improving user experience is all about making it easy for visitors to find what they’re looking for. Use a clean layout with clear navigation, and make sure key information—like contact details and services—is front and center. You also want your site to be mobile-friendly since many users might be searching for your services on the go.
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One common mistake is overcrowding the site with too much information, which can overwhelm visitors. Another is using outdated or poor-quality images, making your business appear unprofessional. Also, do not neglect mobile optimization, as many potential clients will visit your site from their phones.
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You can feature customer testimonials on your homepage or create a dedicated reviews section where visitors can easily see them. It’s also effective to sprinkle testimonials throughout service pages so potential customers see positive feedback when learning about your offerings. Including photos of the trees serviced can make these testimonials feel more personal and trustworthy.
Originally published May 2020. Last updated on October 3, 2024.