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Advertising Tree Service – A Complete Guide to Tree Service Ads

November 10, 2022 6 min. read
Academy / Tree Service / Tree Service Advertising Ideas

Investing in tree service ads can help you attract new customers, fast. And when you’re paying to get your message in front of your target customers, you want to ensure you’re getting the biggest bang for your buck. 

Keep reading for our list of the best channels to advertise your tree service business—and tips to set you up for success.

Or skip ahead to learn how to start tree service advertising.

image of tree trimming Local Service ads

They run on a pay-per-lead model, so you only get charged when you’re contacted for a job. 

Use Google Local Services Ads if you plan to advertise locally, are promoting your tree care business for the first time, or have a small advertising budget.

Pro Tip: Gain trust and credibility by getting your Google Guaranteed badge. This shows potential customers Google has verified your business and considers you trustworthy.

Google Ads

Google Ads appear in two different forms—search ads or display ads. 

Search ads are text ads that appear on the search results page, just under the Local Services Ads. Here’s an example of search ads.

image of tree trimming google search ad

Display ads can be graphics or videos that appear on result pages, reminding customers of your business as they browse the web.

image of tree service Google Display banner ad

Search ads and Display ads both work on a pay-per-click (PPC) model. This means you’re charged every time a potential customer clicks on your ad—regardless of whether or not they contact you for a service.

You should run a Google Ad PPC campaign if you have a larger budget, or if you want to build brand awareness by reaching a bigger audience.

Google Business Profile

Claiming your Google Business Profile (formerly Google My Business) should be part of your initial tree service marketing plan. 

It’s a local SEO (search engine optimization) strategy that will help your tree removal business appear on Google Maps results and make it easier for customers to find you. Best of all—it’s 100% free.

image of tree service Google Business Profile

Head to the Google Business Profile Manager and follow the prompts to claim your Google Business Profile.

2. Run social media ads

Social media marketing can help attract prospective customers and generate more leads for your tree care business. Posting images, videos, or testimonials introduces your business to a new audience and reminds past customers of the services you offer.

To start, try advertising your tree care business on Facebook and Instagram. Here’s what that could look like.

Facebook ads

Facebook advertising gives you tons of options to easily advertise images, videos, or text ads. You can get extremely specific in who you want to target, and then create catchy ads that promote your business page or tree care website.

image of Muskogee Tree Services Facebook Ad

READ MORE: 10 ways to optimize your Facebook Business page

Instagram ads

Because Instagram is such a visual platform, it’s ideal for creating ads that are image or video-driven—like before and after photos, or videos of you working on a tree.

3. Get listed on lead generation sites

Listing your tree care services on lead generation sites can help you attract customers who are actively searching for your services.

There are plenty to choose from, like Thumbtack, TaskRabbit, Angi, HomeAdvisor, and Arborists Near Me

Here’s what a tree service ad looks like on Thumbtack:

image of Thumbtack ad for tree service business

READ MORE: The best lead generation websites for contractors [comparison]

The best way to improve your odds of success with lead generation sites is to experiment. Invest a little money into each platform to see which works best for your business.

4. Distribute tree service flyers

If potential customers in your service area are an older demographic, using door hangers, flyers, or postcards may be more effective than digital advertising. You can use them to promote a new service, reconnect with old customers, and grow your lead list with a referral program.

FREE TOOL: Make easy tear-away flyers with our free flyer maker

image of tree service business flyer

Flyers and door hangers are cheap to produce. However, delivering them door-to-door can be time-consuming or expensive if you pay someone to deliver them for you. 

On the other hand, postcards are affordable to send since they can be mailed out by the hundreds. They also offer a personal touch that makes potential clients feel valued.

5. Display lawn signs on customer properties

Lawn signs are an easy and affordable way to advertise your business to potential customers in your service area. Once a job is complete, simply ask the happy customer if you can leave a sign on their front lawn.

image of tree service lawn sign

This tells neighbors passing by who to call if they need a tree removed or trimmed on their own properties.

Pro Tip: Encourage customers to put a lawn sign on their property by offering a small service discount.

How to start tree service advertising 

  1. Identify your target audience

To make sure your ads are reaching the right people, you’ll need to define your target audience. To start, write down as much detail as possible about the ideal customer for your tree removal service business:

  • Where do they live (e.g., city, neighborhood)?
  • What type of home or business do they have?
  • What is their income?
  • What is their age range?
  • Do they have a family?
  • Where do they spend their free time (e.g., online communities like Facebook, in-person events)?
  • What kind of tree work do they need done (e.g., tree cutting, trimming, or removal)?

2. Focus on your unique selling proposition (USP)

What makes your tree care company different from the competition? Why should your ideal customer pick you? It may be that you’re licensed, insured, and bonded. Or perhaps you specialize in high-risk trimming or removal. 

Stand out from the competition by including the answer to these questions in your tree care ads.

3. Determine your monthly tree service ad budget

Decide how much you’re willing to spend to get a new lead. This is known as your customer acquisition cost

Next, think about how many new customers you need each month to grow your business. Then use this formula to get your monthly advertising budget:

Customer acquisition cost x desired number of new customers

4. Set your advertising tree service goals

Are you starting a new tree service business and looking for your first customers? Promoting a new service? Or looking to stand out from the crowd in a new region?

Setting clear and specific goals will help you understand if your ads are working the way you want them to, and if you’re using the right channels.

For example, if you’re looking to attract local leads on a tight budget, Local Services Ads should do the trick. If you’re trying to edge out a big competitor, then you might need a combination of well-designed Facebook and Instagram ads to stand out.

Start advertising your tree service business today

Implementing an advertising strategy to your tree service marketing efforts is a great way to attract a new customer fast, especially if you’re just starting out. 

To be successful, set advertising goals and use no more than three advertising methods at once. You can always adjust your efforts over time.

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