The Best Tree Service Advertising Ideas for Your Business
Investing in tree service ads can help you attract new customers quickly. And when you’re paying to get your brand message in front of your specific target audience, getting the biggest bang for your buck matters.
In this post, we’ll explore the best ways to advertise your tree service business across multiple channels, and you’ll learn our top tips for long-term advertising success.
Try these tree service advertising ideas:
1. Advertise your tree service business on Google
If a potential customer is searching for an arborist, they’re most likely going to start the research process on Google.
Based on your budget, there are three ways to get your business found on Google:
- Local Services ads
- Google search and display ads
- Google Business Profile
While each of these options can help you win more deals and book more jobs from digital marketing, let’s clarify how each one works and what you can expect to pay.
Google Local Services Ads
Google Local Services ads run on a pay-per-lead model, which means that businesses only get charged when a potential client reaches out for a job.
Local Services Ads appear at the top of a new search results page when a potential customer searches for a local service or local tree service provider. For example, if a customer searches “tree trimming Chicago,” they’ll get targeted local ads for that region.
Invest in a Google Local Services Ad if you plan to advertise locally, are promoting your tree care business for the first time, or have a small advertising budget.
Pro Tip: Gain trust and credibility by getting your Google Guaranteed badge. This shows potential customers Google has verified your business and considers you trustworthy.
Search and Display Ads
Search and display ads both work on a pay-per-click (PPC) model. This means you’re charged every time a potential customer clicks on your ad, regardless of whether or not they contact you for a service.
As a result, this paid advertising method can quickly become expensive without proper ad management or strategy. Here are the major differences between your PPC options:
Search ads are text-based ads that appear on the search results page, just under the Local Services Ads. Here’s an example of search ads.
Display ads, on the other hand, can be graphics or videos that appear on result pages. The purpose of display ads is to remind customers of your business as they browse different websites.
It’s best to run a Google Ads campaign if you have a larger budget, or if you want to build brand awareness by reaching a larger segment of your audience at one time.
Google Business Profile
Claiming your Google Business Profile (formerly Google My Business) should be part of your initial tree service marketing plan—especially since you can reap the benefits at no extra cost.
Developing your Google Business Profile is a local SEO strategy (search engine optimization). It helps your tree service business appear on Google Maps results, making it easier for more customers to find you. Best of all, building your searchable profile is 100% free.
Head to the Google Business Profile Manager, and follow the prompts to claim your Google Business Profile. (As a Jobber user, you can also quickly sync your Jobber account to your Google Business page for streamlined customer review management.)
READ MORE: 10 ways to optimize your Facebook Business page
Instagram ads
Because Instagram is a visual platform (with photos and video snippets), it’s ideal for creating ads with these design elements.
Consider using before and after photos or actual video clips that showcase your tree care services, such as safely removing a damaged tree from a property.
3. Use email marketing to connect with clients
Email marketing campaigns are a straightforward (and highly impactful) way to advertise your business. You can use email marketing to:
- Send out information or promotions to all of your business contacts
- Reconnect with previous clients to offer new deals or special services
- Follow-up with leads from your website to close a deal
Jobber Campaigns lets you create branded email campaigns quickly, target clients with the right marketing strategy or advertising messages, and review in-depth analytics to improve future performance.
When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that include your company branding.
After editing the email with details on your tree care services, you can edit your client segments. This means you can choose what group of clients you want to email—like all clients or past clients.
You can even select clients using tags, job history, or by a particular arborist service you provided.
Then, use Jobber’s marketing insights to understand exactly how your marketing efforts are driving your business growth.
Easily view your top customers, revenue sources, and see the impact Jobber Campaigns are having on your success from the dashboard, so you can make the most of every dollar.
4. Get listed on lead generation sites
Listing your tree care services on lead generation sites can help you attract customers who are actively searching for your services.
There are many sites to choose from, including Thumbtack, TaskRabbit, Angi, HomeAdvisor, and Arborists Near Me. For instance, here’s what a tree service ad looks like on Thumbtack:
Improve your odds of success with lead generation sites by experimenting with new profiles and platforms. Invest a little money into each platform to see which works best for your business.
READ MORE: The best lead generation websites for contractors [comparison]
5. Distribute tree service flyers
Depending on the neighborhoods you plan to serve, using door hangers, flyers, or postcards could be more effective than digital advertising.
You can use each of these physical items to promote a new tree service, reconnect with old customers (offering a discount or special incentive), and grow your lead list with a referral program. Here’s an eye-catching example of a physical or print ad:
Using physical advertising has the benefit of being relatively affordable to produce. However, delivering them door-to-door can be time-consuming or expensive if you’re paying a courier to deliver them. You might weigh the cost and benefits and explore whether a personal touch makes your clients feel valued.
6. Display lawn signs on customer properties
Lawn signs are an easy and affordable way to advertise your business to potential customers in your service area. Once a tree service job is complete, simply ask the happy customer if you can leave a business sign on their front lawn.
By advertising this way, you can catch the eye of neighbors who might need a tree removed or trimmed at their own property.
Pro Tip: You might encourage more customers to display your tree service sign by offering a small service discount.
How to start advertising your tree service business
1. Identify your target audience
To make sure your ads are reaching the right people, the first step is defining your target audience. To begin, list as many details as you can about the ideal customer for your tree removal service business. Here are a few examples:
- Where do they live (e.g., city, neighborhood)?
- What type of home or business do they have?
- What is their budget for similar services?
- Do they use other local small businesses or service providers?
- Where do they spend their free time (e.g., online communities like Facebook, in-person events)?
- What kind of tree work do they need done (e.g., tree cutting, trimming, or removal)?
2. Focus on your unique selling proposition (USP)
What makes your tree care company unique among competitors? Why should your ideal customer choose your solution?
Your unique selling point could be that your tree company is licensed, insured, and bonded. Or, you might specialize in high-risk trimming or removal that requires advanced training or equipment that other companies can’t provide.
By answering these questions in your tree service ads, your future customers will clearly see the benefits or value they’ll get from working with you.
3. Determine your monthly tree service advertising budget
Decide how much you’re willing to spend to get a new lead. This is known as your customer acquisition cost (CAC), and it refers to the money you need to invest before signing a new client contract.
Once you have this number, think about how many new customers you need each month to grow your business. Then, use the following formula to get your monthly advertising budget:
Customer acquisition cost x desired number of new customers = advertising spend $
To keep your advertising budget in check, appoint an individual to oversee ad spend across different channels. Ideally, this person should be well-trained to handle setting up ads, establishing campaign terms, and defining your company’s ad spending limits.
4. Set your tree service advertising goals
Before you launch any ad campaign, consider the following “big picture” goals:
- Are you starting a new tree service business and looking for your first customers?
- Are you an established business but hoping to promote a new service?
- Are you hoping to stand out from competitors in a new region?
Setting clear and specific goals will help you understand if your ads are working the way you want them to, and if you’re spending ad money on the proper channels.
For example, if you’re looking to attract local leads on a tight budget, Local Services Ads can come in handy. But if you’re trying to edge out a big competitor and claim a huge portion of the market, you might need a well-designed combination of social media and PPC.
Launch your tree service advertising today
Implementing an advertising strategy to your tree service marketing efforts is a great way to attract a new customer fast, especially if you’re just starting out.
To be successful, set advertising goals and use no more than three advertising methods at once. You can always adjust your efforts over time.
Originally published November 10, 2022. Last updated September 27, 2024.
2. Run social media ads
Social media marketing attracts prospective customers and generates more leads for your local tree care business. Posting images, videos, or testimonials introduces your business to a new audience. Plus, having a social media presence builds brand loyalty and engagement.
To start with social media ads, experiment with tree care business ads on platforms like Facebook and Instagram. Check out these examples for inspiration.
Facebook ads
Facebook’s advertising platform allows you to set up campaigns with images, videos, or text-based ads. You can get extremely specific in who you want to target, and then you can create catchy copy that promote your business page or tree care website.