Get New Customers on a Budget

With Paul Jamison and Christine Hodge

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Get New Customers on a Budget

Episode Overview

In this episode of Masters of Home Service, host Adam Sylvester talks about getting new customers for your service business—and how to reduce customer acquisition cost—with Paul Jamison (Green Industry Podcast) and Christine Hodge (Clearview Washing).

Show Notes

– Christine’s top lead sources: Google, referrals, and Facebook (1:43)

– Paul’s top lead sources: Google Business, Facebook, Instagram (02:44)

– Adam’s top lead sources: yard signs, wrapped vehicles, email marketing (03:50)

– More marketing ideas and the Rule of Seven (04:22)

– Customize and drop voicemail bombs (06:19)

– How much it costs to land a new customer: customer acquisition cost explained (07:42)

– Focusing your marketing by knowing acquisition costs (10:33)

– Get more customers (and take a well-deserved vacation) with Jobber’s help (12:10)

– Roadblocks that keep you from knowing your acquisition costs (12:55)

– Tracking which marketing channels are earning leads (14:07)

– How long it takes to know if a marketing channel works for you (15:43)

– Customer lifetime value for recurring and one-off revenue (16:32)

– The value of long-term versus short-term customers (18:30)

– Paul’s wrap-up: do a little of everything, try free options first, get on people’s phones (21:17)

– Christine’s wrap-up: keep reaching out long after sending an estimate, use Nicejob to get reviews (24:24)

– TL;DR: Adam’s top takeaways: know your numbers, maximize free channels, know the lifetime value of a client (26:32)

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Instagram: @adamsylvester

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that large companies can make a serious impact on their communities and on every individual it touches, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas.

Guest

Christine HOdge

Clearview Washing, LLC

Instagram: @clearviewwashing
Instagram: @christineshodge
YouTube: Clearview Washing, LLC
Youtube: The Process CEO

Since becoming the CEO of Clearview Washing, LLC—a commercial and residential exterior cleaning company in Freehold, NJ—five years ago, Christine Hodge has put the company on an aggressive growth trajectory, almost doubling the staff and increasing revenue by 200%. Christine is a tech-savvy systems integrator and excels at instilling a corporate culture of excellence and accountability. Entrepreneurship runs in her family and she successfully built and sold her first business by the age of 30. Her leadership at Clearview has seen the employee retention rate rise to nearly 100%, and she prides herself on building a company culture that’s the best of the best, with a strong team that represents the brand well. The company also focuses on commercial work and luxury clients, with a residential ticket average of $1,500.

Guest

PAUL jamison

Green Industry Podcast

Instagram: @greenindustrypodcast
YouTube: @GreenIndustryPodcast

As an Atlanta, GA-based entrepreneur and leader in his field, Paul Jamison is the proud host of the esteemed Green Industry Podcast. His entrepreneurial journey began in 2011, out of the trunk of his Honda Accord. What started as a means to “cut that grass and make that cash” transformed into a deep-rooted love for the landscaping industry and a fascination with the intricacies of small business management. In 2018, Paul created the Green Industry Podcast, where he shares practical strategies and personal experiences and lessons to guide lawn care and landscaping business owners towards success. His zeal for growth and innovation extends to a passion for marketing and he’s spent countless hours learning the art of attracting and retaining customers, and unlocking the potential of social media as a marketing tool.

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