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Listening Time S2 – Episode 21 Listening Time 28 Minutes

5 Low-Cost Hacks to Maximize Your Customer List

With Phil Risher

Episode Overview

Explore the world of effective marketing and get new business with the powerful strategy of retargeting. Learn how successful businesses leverage customer lists, use innovative email and text messaging techniques, and make use of digital tools to keep their services top of mind for their customers. Discover practical tips on maintaining engagement through personalized content and segmenting email campaigns for maximum impact. Whether you’re a new entrepreneur or an established business owner, these insights can transform the way you connect with your customer lists and drive growth. Join host Adam Sylvester and Phil Risher, owner of Phlash Consulting. 

Show Notes

  • Introduction to the episode and guests (0:32)
  • Breakdown of the three key parts of a marketing plan: visibility, conversions, and retargeting (1:29)
  • Strategies for retargeting referral partners and the value of maintaining engagement with previous customers (2:33)
  • Using newsletters for continuous engagement and cross-selling, emphasizing the integration of various content types (3:07)
  • Effective strategies in retargeting, such as email campaigns, plus real life examples from Phil (6:09)
  • The impact of being proactive with marketing messages to remain top-of-mind with customers (7:17)
  • Different platforms used for retargeting, including email and text message marketing (8:20)
  • Tips on maintaining customer interest through personalized, seasonal text messages (10:07)
  • Best practices in email marketing to ensure engagement and relevance (11:15)
  • How an email Adam sent by mistake still earned him business (12:24)
  • What Phil and Adam love about Jobber’s features that make their businesses more efficient and organized (13:55)
  • Using tools like SendJim for targeted local marketing campaigns and automated customer appreciation gestures (15:17)
  • Advanced strategies for digital retargeting through display ads and pixel tracking (17:16)
  • Tactics for converting leads to sales through timely follow-ups and educational content (18:57)
  • Setting up effective email marketing automations in MailChimp for businesses just starting with retargeting (20:06)
  • Practical tips for collecting emails through website interactions and leveraging networking events for email list building (21:29)
  • The importance of segmenting email lists to send relevant content to different types of subscribers (22:40)
  • Starting steps for businesses new to email marketing, emphasizing the ease of setting up basic email campaigns (24:35)
  • Adam’s takeaway tips: retargeting your existing clients is cheaper than getting new leads, you own your email list – you DON’T own social media, call your clients and be amazed with the new business you’ll receive (26:42)

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

PHIL RISHER

PHLASH CONSULTING

LinkedIn: Phil Risher YouTube: @phlashconsulting Website: phlashconsulting.com

Phil Risher founded Phlash Consulting in the Washington, D.C. Metro Area in 2019. He’s a local marketing expert, who specializes in helping businesses scale. His company helps local service businesses boost sales and fill their schedules using the unique “Phlash Customer Journey” framework to create a professional marketing system. This approach has helped clients grow their revenue by over 20% annually. Before founding Phlash Consulting, Phil was a director of business development at a major air duct cleaning company. He was tired of working with generic marketing firms that didn’t understand his industry, so he decided to start his own. Phil’s company combines digital marketing and business development strategies, and works directly with staff and business owners to help them grow. He builds strong partnerships with his clients, and most have stayed with him for over two years.

About Masters of Home Service

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