15 Landscaping Websites That Convert (And How Yours Can, Too)
Landscaping websites help you build an online presence, bring in new clients, book services, and get paid.
But how do you build a website? What should your landscaper website design include? And how do you make your site attract leads and win jobs?
To answer your questions, check out these 15 landscaping websites that win leads—and get tips and best practices to help your website do the same.
Your guide to landscape website design:
15 landscaping website examples
Looking for inspiration to make your landscape website work for you? Check out these 15 examples—they’re some of the best landscaping websites we’ve found out there:
1. Mango Paving & Landscaping Ltd.
Mango Paving & Landscaping Ltd. has a memorable brand that shows up on every page. A clean design, pops of orange, and professional photos help them stand out from competitors.
2. AMC Nursery & Landscaping
The AMC Nursery & Landscaping home page includes a company About section. This quickly tells visitors who AMC is, how long they’ve been around, and what services they provide.
3. JT Madison Landscaping & Snow
JT Madison Landscaping & Snow includes their contact details, social media links, and a “free estimate” call to action button in their site header. That way the information shows up on every page, making it easy for visitors to see and use.
4. Dragons Landscaping
Dragons Landscaping separates their services into individual pages, with images and descriptions for each. This makes it easy for visitors to learn more about the exact services they’re looking for.
5. NV Landscapes LLC
NV Landscapes LLC uses video case studies to show off their good work—a popular choice with some of the best lawn care websites. Including before-and-after footage highlights the value of their work for potential customers.
6. Avanti Landscaping
Avanti Landscaping has a detailed About page with their company history, work process, and priorities. This page helps visitors get to know the business and builds a sense of trust.
7. Nova Landscape & Design
Nova Landscape & Design not only has an About section on their home page, but also lists their service area in detail. They have a chatbot to help visitors get answers to their questions, too.
9. Cedar Ridge Landscaping
Cedar Ridge Landscaping lists their corporate clients on their website. Other businesses will see the types of partners that Cedar Ridge works with, which may encourage them to reach out and request services.
10. Best Bet Lawn
The Best Bet Lawn blog contains useful information about topics like lawn maintenance or hiring a landscaper. This makes Best Bet Lawn a trusted voice for landscaping content, which can help win them new clients.
11. Kodiak Snowblowing & Lawn Care Inc.
Kodiak Snowblowing & Lawn Care Inc. lists their seasonal packages with pricing and what’s included. This helps visitors compare services before booking the option that’s right for them.
12. ATA Lawn & Landscaping
ATA Lawn & Landscaping is always recruiting landscapers to join their company. They put that messaging front and center on their website with a link to their careers page.
13. Raymond Landscaping
Raymond Landscaping includes positive client testimonials on their website. This tells visitors what a working relationship would look like and builds confidence in the business.
14. Lawn Lovers
On the Lawn Lovers website, their branding calls out important information and features, like “Contact” and “Promos” buttons, a chatbot, and what makes them different from competitors.
15. Changing Seasons LLC
Changing Seasons LLC has plenty of photos to back up their experience and attention to detail. Visitors can see these photos and know exactly what to expect when hiring them.
9 things to include in your landscaping website design
To turn visitors into paying clients, you’ll want to make sure your landscaping site has:
- Service offerings: Share your landscaping services list, making sure to call out any niche or seasonal services like winter landscaping. This shows potential clients that you can meet their needs—and helps your website appear at the top of the search results.
- CTA: Use a strong, clear call to action so visitors know what to do next. As a general rule, you should ask them to contact you, whether it’s to book services or get a free estimate.
- Contact details: Provide your phone number, email address, and a contact form that visitors can fill out to request more information.
- Reviews and testimonials: Use a tool like Nicejob to gather reviews and testimonials from past clients, then share them on your website. You can also include other details that build trust, like your business insurance number or BBB rating. If your state requires a landscaping license, as in California, make sure to include that information.
- Business information: Share background info about your business on an About page, or write an FAQ section to answer common client questions. Include your service area to help ensure you only get work requests from potential clients in your community.
- Team and career info: If you have a team or are hiring landscaping employees, you’ll want to include a team page and a careers page on your lawn service website. This makes it easy for potential employees to learn about your business and apply for a role.
- Useful blog: Some landscape websites offer blogs with information about creating and maintaining home landscapes. You can write regularly scheduled content for homeowners to show that you understand their needs. It also helps them find you online.
- Professional design: Use a website builder to design a website that looks great and stands out from competitors. Your design should include high-quality images (like before-and-after photos) that show your ideal clients what to expect from you.
- Strong branding: Your service business branding includes everything from your logo, colors, and fonts to your mission and values. Apply your brand to make sure visitors recognize you through your site—and that they see you as professional and legitimate.
How to make a landscaping website in 7 steps
There are three ways to build a landscaping website: do it yourself using a site builder, hire a freelance developer to build it, or ask a web agency to create it from top to bottom.
Whichever option you choose, here’s how the process will go:
- Buy a domain. You’ll need to buy a URL for your website, then re-register it every year. You can buy your domain during the setup process if you’re using a site builder, or you can use a registrar like GoDaddy.
- Design your site. If you’re using a site builder like WordPress, Squarespace, or Wix, you can customize a template to make your own lawn care web design. If you’re working with a developer or an agency, you’ll plan your design together and they’ll build it for you.
- Add content. Write site content that tells visitors who you are and what you do. Include wording related to your location and services, and any terms that ideal clients might use to search for landscapers. You can also add photos of your work or your team in action.
- Add client hub. Give clients a way to approve quotes, review invoices, and pay bills online when you add client hub to your website.
- Set up analytics. Use Google Analytics and Search Console (both free!) to track who’s visiting your site, how they got there, and how your site is performing on Google.
- Share your site. After publishing your site, you should email clients, print new business cards, and update your Google Business and social media profiles with your URL.
- Update regularly. Add new photos and testimonials to your site whenever you can. You can also use plugins to automatically add new social media posts and client reviews.
How much does it cost to build a landscaping website?
A landscaping website will cost anywhere from $60/year to $5,000+, depending on how you build it. Here are some of the most common options and their costs:
- A basic plan with a website builder will start at around $60 USD per year. You can expect to pay more for a higher-tier or month-to-month plan.
- A developer will charge $500–5,000 USD to build you a website. The amount can vary depending on their hourly rate and what your website will include.
- Working with a web agency is the most expensive, starting at around $5,000 USD. This is also the most hands-off option if you’re looking to save time while still getting a great website.
On top of that, you’ll need to buy a domain. They’re usually under $100. But depending on the demand for a specific domain (like landscaping.net), the one you want could cost you thousands of dollars.
These tips should help you build a great landscaping website that attracts potential clients and turns them into paying customers.
You can also explore more landscaping and lawn care advertising ideas to reach your ideal clients in exciting new ways.
Originally published December 16, 2019. Last updated May 12, 2022.