15 Landscaping Websites That Convert (And How Yours Can, Too)

15 landscaping website examples

Looking for inspiration to make your landscape website work for you? Check out these 15 examples—they’re some of the best landscaping websites we’ve found out there:

9 things to include in your landscaping website design

To turn visitors into paying clients, you’ll want to make sure your landscaping site has:

1. Service offerings: Share your landscaping services list, making sure to call out any niche or seasonal services like winter landscaping. This shows potential clients that you can meet their needs—and helps your website appear at the top of the search results.
2. CTA: Use a strong, clear call to action so visitors know what to do next. As a general rule, you should ask them to contact you, whether it’s to book services or get a free estimate.
3. Contact details: Provide your phone number, email address, and a contact form that visitors can fill out to request more information.
4. Reviews and testimonials: Use a tool like Nicejob to gather reviews and testimonials from past clients, then share them on your website. You can also include other details that build trust, like your business insurance number or BBB rating. If your state requires a landscaping license, as in California, make sure to include that information.
5. Business information: Share background info about your business on an About page, or write an FAQ section to answer common client questions. Include your service area to help ensure you only get work requests from potential clients in your community.
6. Team and career info: If you have a team or are hiring landscaping employees, you’ll want to include a team page and a careers page on your lawn service website. This makes it easy for potential employees to learn about your business and apply for a role.
7. Useful blog: Some landscape websites offer blogs with information about creating and maintaining home landscapes. You can write regularly scheduled content for homeowners to show that you understand their needs. It also helps them find you online.
8. Professional design: Use a website builder to design a website that looks great and stands out from competitors. Your design should include high-quality images (like before-and-after photos) that show your ideal clients what to expect from you.
9. Strong branding: Your service business branding includes everything from your logo, colors, and fonts to your mission and values. Apply your brand to make sure visitors recognize you through your site—and that they see you as professional and legitimate.

READ MORE: How this landscaper built a $3 million business with Jobber

How to make a landscaping website in 7 steps

There are three ways to build a landscaping website: do it yourself using a site builder, hire a freelance developer to build it, or ask a web agency to create it from top to bottom.

Whichever option you choose, here’s how the process will go:

1. Buy a domain. You’ll need to buy a URL for your website, then re-register it every year. You can buy your domain during the setup process if you’re using a site builder, or you can use a registrar like GoDaddy.
2. Design your site. If you’re using a site builder like WordPress, Squarespace, or Wix, you can customize a template to make your own lawn care web design. If you’re working with a developer or an agency, you’ll plan your design together and they’ll build it for you.
3. Add content. Write site content that tells visitors who you are and what you do. Include wording related to your location and services, and any terms that ideal clients might use to search for landscapers. You can also add photos of your work or your team in action.
4. Add client hub. Give clients a way to approve quotes, review invoices, and pay bills online when you add client hub to your website.
5. Set up analytics. Use Google Analytics and Search Console (both free!) to track who’s visiting your site, how they got there, and how your site is performing on Google.
6. Share your site. After publishing your site, you should email clients, print new business cards, and update your Google Business and social media profiles with your URL.
7. Update regularly. Add new photos and testimonials to your site whenever you can. You can also use plugins to automatically add new social media posts and client reviews.