Thank You Notes for Customers: 30+ Ways to Show Your Appreciation

27 quick customer appreciation messages to copy

There’s no better way to demonstrate your genuine appreciation for a customer than by sending a quick thank you note their way. 

Use these thank you messages for clients in emails, text messages, or handwritten notes before or after a job as a quick way to foster customer loyalty. 

1. Thanks for supporting us, [client name]! We truly appreciate you choosing to be a loyal customer for [length of time].
2. [Your name] from [your business name] here! Just wanted to say thank you for putting your trust in us to [insert service, e.g., clean your house]. You are why we do what we do. We appreciate your loyalty!
3. Thanks for choosing our business and booking a job for [date]. Our team will be in touch soon. We’re looking forward to working with you!
4. Thank you for booking your first service with [your business name]! Someone from our team will be in touch to confirm the job details.
5. Thank you for choosing [your business name]. We look forward to coming to your property on [date] to [upcoming service].
6. [Your name], the owner of [your business name] here. We see you just booked a job for the [date]. Someone from our team will be in touch shortly to confirm the details.
7. Hi, [client name]. [Your name] from [your business name] here. I just wanted to personally thank you for your recent booking. Our team will be there on [date and time]. In the meantime, please contact us at [phone number] if you have any questions. We appreciate your business!
8. Thank you so much for booking your first service with [your business name]! Enjoy [10%] off your next booking by [leaving a review/referring a friend].
9. Hi [client name], just a quick note to say thank you for booking a [service] with us. Your support allows us to do what we love! Looking forward to seeing you soon.
10. Thanks for booking a [service] with us! We’re honored our business is the one that comes to mind when you think of [industry].
11. Thanks for choosing [business name] to help with your [service] needs! We’ll be in touch soon to confirm the details.
12.  Hi [client name]. Thanks for making our day by booking a [service] with [your business name]. We can’t wait to make yours! We’ll reach out soon to go over the details.
13. Hi [client name]. As a first-time customer of our family-owned business, we wanted to officially welcome you to the [business name] family. We’re thankful that you chose us for [service you provided] even though there are many other companies to choose from. Cheers, [sign off with your family members’ names].
14. Our team at [your business name] has just completed [the service you provided]. We wanted to thank you for supporting our [local/family-owned/service you provide] business and look forward to working with you again.
15. Thank you for choosing [your business name]! We hope our service and work brought a smile to your face and made your life just a little easier.
16. Thank you for your support, [client name]. We truly appreciate your business and look forward to working with you again soon.
17. On behalf of [your business name], we wanted to say thanks for choosing us. Please let us know if there’s any other work we can help you with.
18. It’s [your name], owner of [your business name]! Our team has just completed the [service you provided]. We wanted to thank you for your support and let you know that [employee name] will reach out soon to check in and make sure you’re happy.
19. [Your name] from [your business name] here. Thank you for your business, [client name]. Our team thoroughly enjoyed doing the work, and we look forward to coming back again soon.
20. While you were hard at work, so was our team! We have now completed the [service] and someone will reach out tomorrow to follow up. We wanted to take this opportunity to thank you for your support and look forward to helping you again in the future!
21. Hi [client name], thanks for choosing [your business name]! Our team has just completed [service]. We’re committed to always providing the best work, so if you have a question, concern, or suggestion, please let us know by completing our short survey: [link to your survey]
22. Hi, [client name]. Thank you so much for choosing [your business name] to [service you provided]. This is a note to let you know the job’s done. We’re committed to providing the best experience to our customers, so we would appreciate it if you could take a moment to answer our short survey by following this link: [link to your survey].
23. Thank you for being a loyal customer. To show our gratitude, here’s a coupon you can use on your next [insert your customer’s most requested service].
24. [Your name] from [your business name] here. Thanks for supporting our business. We know there are many other [types of businesses, e.g., “landscaping businesses”] you could’ve chosen, and we’re so appreciative that you chose us. Please know we don’t take that for granted. As a thank you, a 20% discount will automatically be applied to your next invoice.
25. Thanks for supporting [your business name]. Please know we don’t take your loyalty for granted. As a thank you, we’ve [applied a discount/added a small extra product or service at no cost/donated to a charity/etc.].
26. Thanks for your recent booking with [your business name]. We appreciate your business and want to make sure our work lasts for a long time. Here are some tips to make [service] last longer: [include 3-5 basic tips specific to the job, like how often to water sod or how long to let paint dry before hanging pictures).
27. Dear [customer name], thank you for joining the [your business name] family! As a valued customer we want to make sure you’re happy with the [service] we provided. Customer feedback is important to us. Help us make sure you get the best service every time by filling out this survey: [survey link]

7 thank you note email templates

Sometimes, a short and sweet message doesn’t cut it. If you’d prefer to send a more detailed email or handwritten note to a client to show your appreciation, personalize these templates based on what you want to thank them for. 

1. Thank you note for new customers

When you send a thank you note to every new client who books a job with you, it shows you care. And it makes a great first impression, setting the tone for the course of your customer relationship. 

Customize this template to welcome new customers to your business.

2. Thank you note for existing customers

Existing customers deserve some appreciation, too. After all, they’ve remained loyal to your small business and continue to choose you over your competitors. 

Use this template to show customer appreciation and go the extra mile by offering them a small discount on their next booking.

3. Year-end thank you message for all customers

An end-of-year thank you note lets all the customers who worked with you throughout the year know you’re grateful for their business. And it gets them thinking about what services they’ll need in the new year. 

Use this template to wish clients happy holidays and stay top of mind year-round

4. Thank you notes asking for reviews or referrals

Thank you notes are the perfect place to ask for a review or a referral. Especially if you already know the customer had a positive experience with your company. 

Blend a review or referral request with a thank you message with this template.

5. Invoice thank you note

Once a job’s done, an invoice is one of the last communications you have with a client, which makes it a great place to say thank you. 

This gives customers a final positive impression of your business, making them more likely to choose you again in the future. 

Add a thank you message to your invoices by customizing this template: 

6. Thank you note for after receiving feedback

Reviews and referrals help to bring in more customers and help you grow your business. If you ask for a referral or review and a customer gives you one, don’t forget to show your appreciation. 

Thanking customers after they send a referral your way or leave a positive review is easy if you use this template.  

7. Thank you note for a payment

After receiving a payment from a client, a thank you note can be added to a receipt or sent as a separate email to acknowledge you got the funds and show your gratitude. 

Use this messaging in emails or receipts to say thank you for a payment.

What to include in thank you notes

If you’re looking to make your own thank you notes, make sure to include the following elements to keep them polite, professional, and positive: 

1. Start with “thank you”. Make the purpose of your note clear from the get-go by starting with the most important message: your genuine gratitude. This ensures customers know you aren’t trying to sell anything upfront. 
2. Make it personal. The best thank you notes include the customer’s name, service, or even details about your experience with them—like a unique feature on their property or that their lawn was the fiftieth you mowed. This prevents your note from sounding generic, demonstrating that you really pay attention to and care about your clients. 
3. Tell your customer why their business is important. Use one line in your thank you note to tell the clients what their business means to you. Like supporting your team, your family, and the community you’re providing essential services to. 
4. Finish with your name. While you can simply end with your business name, using your first and last name, your family members’ names, or the names of the employees or subcontractors who completed the work adds a personal touch. 

Pro tip: Need help with the perfect thank you message? AI assistants like Jobber Copilot can help you generate a personalized note in seconds.

How to send thank you notes

You have a lot of options when it comes to sending thank you notes to clients. The most popular methods are: 

• Handwritten and mailed
• Email
• Text message

You can also call clients to express your appreciation using one of our templates as a script, but most clients find written communication more convenient. 

Handwritten thank you notes

Handwritten notes work well for clients who book high-value services or who are celebrating an anniversary with you, like five years of being your customer. A handwritten personalized thank you card is the perfect way to show your sincere gratitude to your customers.

If you decide to handwrite a thank you message to a client, make sure you: 

• Use nice stationery
• Practice your penmanship in a draft 
• Sign your name at the bottom

Once your note is finished, put it in an envelope, add the client’s address, and drop it off yourself or put it in the mail. 

Email and text message thank you notes

Emails and text messages are the most common ways to send thank you notes to clients because they’re quick and convenient, especially if you use software like Jobber. 

Jobber can automate client communications using personalized templates, so you can be sure to send thank you notes to the right clients at the right times with the right messages. 

And because Jobber makes sending texts and emails a breeze, you can choose different methods for different scenarios. 

For example, a simple booking confirmation with a thank you note works great for text messages. On the other hand, longer messages with personalized content make better emails. 

And because Jobber stores your client and job information, you won’t need to worry about re-entering client details, sending it to the wrong person, or letting a valuable customer slip through the cracks.

If you choose not to use software to send emails and text messages, you can always do it manually instead. Just make sure to: 

Send them at the right times (like immediately after a booking or 24-48 hours after a job ends)

• Double-check the phone number or email address 
• Confirm the client’s name and service
• Use a template to prevent typos and spelling errors

The benefits of thank you notes