Key takeaways:
Looking to grow your carpet cleaning business in 2025? Here are nine proven marketing strategies to help you stand out and win more clients.
- Build a clear marketing plan. Define your target customers, set measurable goals, diversify your marketing channels, schedule efforts around demand, track your budget, and leverage satisfied customers for reviews and referrals.
- Establish a professional online presence. Create a simple, effective website that highlights your services, collects leads, and integrates with tools like Google Business Profile to boost your credibility.
- Engage customers on Facebook and lead platforms. Share valuable content and showcase your results on Facebook and other social media channels. Use tools like Angi and Thumbtack to access homeowners actively searching for your services.
- Prioritize reviews and referrals. Request client reviews on platforms like Google and Yelp, and incentivize word-of-mouth marketing by offering rewards for customer referrals.
- Expand your reach with email campaigns, paid ads, and local partnerships. Nurture relationships and promote offers through email, invest strategically in Google and local ads, and build partnerships with businesses like realtors and furniture stores for consistent, high-quality job leads.
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Originally published July 17, 2017. Last updated on August 7, 2025.
It takes more than just providing high-quality services to attract clients and beat the competition. To create a recognizable carpet cleaning brand and grow, you’ll also need a clear and strategic marketing plan.
Whether you’re just starting a new carpet cleaning business or have been running your business for years, we’ll provide marketing ideas you can use to elevate your carpet cleaning company and achieve your goals.
Here’s how to market your carpet cleaning business:
1. Create a carpet cleaning marketing plan
First, you’ll want to document your game plan. A strong marketing plan keeps your carpet-cleaning business growing and helps you be proactive, rather than reactive.
Get started on your plan with these steps:
- Analyze your market: Identify your ideal customers, like homeowners, landlords, or office managers, and research competitors in your service area. Look for gaps in pricing, services, or online presence that you can capitalize on.
- Set clear marketing goals: Define what success looks like. Are you aiming for 10 new leads per month? A 20% increase in website traffic? Use a few measurable benchmarks to guide your marketing strategy and track performance. This way, you can put more resources toward the activities that are working.
- Use a multi-channel strategy: Combine digital tools (Google Business Profile, SEO, email marketing) with traditional outreach (flyers, vehicle wraps, and local partnerships) to build brand awareness and trust.
- Build a full marketing calendar: Plan your efforts around seasonal demand and recurring customer needs. For example, schedule reminders for post-renovation or allergy-season cleanings.
- Track your marketing budget: Break down expected costs by channel—ads, print, software tools—and monitor your ROI. Reallocate funds toward what’s working, and cut the rest.
- Leverage existing customers: Ask happy customers for reviews and referrals. Automate follow-up emails or texts to request reviews on Google and Facebook after each job.
With the right marketing plan in place, you’ll spend less time chasing leads and more time growing a business that runs smoothly year-round.
How to choose your target customers
Building repeat business requires being able to serve customers more effectively than your competition. Before you start marketing, consider who you want to reach, how you are going to reach them, and what services they’re looking for.
Ask yourself: do you want steady commercial contracts or residential one-time jobs?
Here are the different types of customers you can target:
1. Commercial property managers
Targeting offices, apartments, and other commercial spaces can lead to recurring, high-value work. Property managers want reliable, licensed pros who can meet their standards. Offer a free consultation or demo to build trust and show value.
2. Residential homeowners
Great for early-stage businesses, residential cleaning includes stain removal, emergency cleanups, pet treatments, and sanitization. These jobs are often one-off, so you’ll need a steady pipeline of new leads.
3. Flooring manufacturers
Partner with local manufacturers to handle warranty cleaning services. They often prefer working with trusted pros to fix issues without full flooring replacements, creating ongoing referral opportunities for your business.
Deciding who your ideal customer is will help you pick the right marketing tactics and build a carpet cleaning business that attracts consistent work.
2. Create a carpet cleaning business website
To start growing an online presence, a good first step is establishing your service-based business website.
A well-designed carpet cleaning website serves as a first impression. It showcases your brand, provides an overview of your services, and lets customers know how to get in touch with you.
Get your business online and in front of customers fast with a simple, professional website, you can set up in minutes.
Simply provide Jobber with details on your carpet cleaning business and services, and we’ll create a website that highlights what sets you apart from the competition.
To help you convert website visitors into leads, your carpet cleaning website automatically comes with a quote request form. And when you connect your Google Business Profile to your website, visitors will see exactly why you’re the carpet cleaner they should be working with.
You can even measure your website’s success by tracking how many visitors your site is getting and how many requests are coming from it.
4. Pay for leads on lead generation platforms
Paying for leads through platforms like Angi (formerly Angie’s List) can help you reach customers who are actively looking for carpet cleaners. These sites help you appear in front of local homeowners based on specific search parameters (like location, service type, or availability), providing a steady stream of potential jobs that work alongside your other marketing tactics.
To make the most of lead platforms:
- Maintain an active profile with up-to-date service info and pricing
- Encourage happy carpet cleaning customers to leave reviews, which helps boost your credibility
- Respond quickly to leads to improve your chances of landing the job
- To maintain your marketing costs, always set a clear (and safe) budget for how much you’re willing to spend in a given time period
In addition to Angi, consider other platforms like Thumbtack, TaskRabbit, and HomeAdvisor, depending on your service area and budget. When used strategically, paid lead generation can be a smart, scalable way to keep your calendar full and grow your business.
5. Ask for client reviews
Positive reviews are extremely valuable for carpet cleaning businesses. They tell potential customers that your business is trustworthy and provides high-quality services.
Once you’ve finished a carpet cleaning job, politely ask clients to leave a review on public platforms like Google, Yelp, or Angi. You can also request customer quotes for use on Facebook or other social media posts.
Or, set up automatic review collection in Jobber to automatically send a text to the customers you want reviews from. Simply select whether or not you’d like to ask the client for a review when you make their invoice, and Jobber will automatically send the request as soon as the invoice has been paid.
From your reviews dashboard in Jobber, you can keep an eye on your average Google rating. You’ll also see your latest reviews and resources on how to manage your business’s reputation.
6. Start a customer referral program
Turn happy customers into a stream of new business by setting up a customer referral program.
With a referral program, you can offer special incentives when existing clients refer their friends and family to use your cleaning service.
Special perks could include discounts on future jobs or referral coupons to pass to neighbors.
As you get to know your clients, you can tailor referral rewards based on the client’s needs or interests. For example, if a customer values eco-friendly cleaning, offering a free specialty upgrade as a referral bonus can motivate them to spread the word about your business.
The way that we got our first customers was word of mouth.
Asking our clients if they knew anyone who needed a clean. It wasn’t about making money in the beginning—it was about making connections.
7. Set up email campaigns
Email marketing is a cost-effective way to stay connected with your clients and nurture leads. Create email campaigns to promote special offers, share cleaning tips, and update clients about your services.
Regularly sending valuable content can help build strong relationships with your clients and keep your business top of mind.
To send effective marketing emails faster, use a tool that prepares email templates and audiences for you.
When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that includes your company branding.
After editing the email with details on your carpet cleaning services, you can edit your client segments. This means you can choose which group of clients you want to email—like all clients or past clients.
You can even select clients using tags, job history, or by a particular carpet cleaning service you provided.
Then, track your success over time from a simple dashboard. For every campaign you send in Jobber, you’ll see the number of customers who opened the email, clicked on a link, or converted into a job.
8. Run paid ads
Although newer business owners may hesitate to run online carpet cleaning ads (because of time, experience, or budget), they can be a highly effective way to get more eyes on your services.
As sales increase, consider setting aside part of your marketing budget for paid advertising—whether digital, print, or local—to help reach more potential customers. Just make sure to start with a minimal budget, monitor the ad’s performance, and make adjustments to your marketing campaign as you go.
Here are a few options for marketing with ads:
Google ads
Google ads are one of the most powerful ways to reach potential clients. Many times, your future customers are already searching Google for carpet cleaning services in your area.
Use Google’s Local Services Ads to get your business name front and center when users search for keywords related to carpet cleaning. This can drive highly qualified traffic to your website and increase your ability to convert visitors into paying clients.
Local ads
Consider placing ads in local newspapers, magazines, and community bulletin boards. You can also find opportunities for sponsorships at local events and gatherings. This increases your visibility and reinforces your business as a trustworthy presence in the community.
Facebook and social media ads
With Facebook ads (and other social media ads), you can create highly targeted campaigns based on audience demographics, interests, and behaviors.
Use Meta Ads Manager to promote special offers and highlight your unique selling points. You can also set specific spending limits for each day, month, or period that you choose to launch a new ad campaign. Make sure to have great copy and eye-catching visuals in place, so that when clients see your ad as they scroll, they automatically want to click.
9. Partner with local businesses
Teaming up with other local businesses is a great way to get more carpet cleaning jobs without spending a lot on other marketing material and tactics.
Reach out to real estate agents, property managers, moving companies, furniture stores, or anyone who works with people who might need a carpet deep cleaning service.
Offer a simple referral deal, like a discount for their clients or a small thank-you gift for every job they send your way. Leave some business cards or flyers they can hand out.
These partnerships help you stay top of mind and bring in steady work from trusted sources. It’s a win-win for both sides and a smart way to grow your business locally.
Measure your marketing impact
No matter which carpet cleaning marketing strategy you pick first, always decide on how you’ll track and monitor whether or not that tactic is working for you. But don’t forget that the key to successful marketing is consistency and engagement.
Stay proactive in your marketing endeavors, continually improve your business with client feedback, and stay flexible to gain your competitive edge.