How to Get HVAC Leads in 2025: 12 Low-Cost Ideas

1. Make online booking easy

Adding an online booking form to your HVAC website and social media pages helps homeowners book you at any time of day for emergency services.

Use an online booking system that lets customers book you at a time that’s convenient for them—without having to call or email.

To turn more website visitors into booked HVAC leads, try the following strategies with your online booking form:

• Add a booking button with an eye-catching color to the very top of your website and Facebook Business profile.
• Use action-oriented text on your booking button, like ‘Book Now’ or ‘Get a Free Estimate.’
• Keep your booking form short by only asking for the information you need to book a job.
• Make your unique selling point clear on your homepage so people know why they should choose your business.

2. Improve your free Google, Bing, and Yelp listings

The more places your business shows up online, the more chances you have to pull in qualified HVAC leads right when people need you most. Here are the most popular places for HVAC companies to create online listings:

3. Use HVAC lead generation websites

If your budget allows it, you can pay for new leads with lead generation websites. Sites like Thumbtack, Angi, and HomeAdvisor connect you with homeowners actively looking for HVAC contractors.

Here’s how to get HVAC leads from lead generation sites:

• Choose the best lead generation site for your business. 
• List your full range of services and your service area on your business profile.
• Respond to messages quickly to win more jobs.
• Ask every new customer to leave a review once the job is complete.

Many contractors start with Angi or HomeAdvisor, which match you with residential and commercial HVAC leads in your area. There’s a small fee per lead.

Thumbtack is another option—you can join it for free, and you only pay when a new customer reaches out directly to you.

4. Advertise on Google

Google is the first place many homeowners will look to find HVAC contractors. There are two low-cost ways you can advertise on Google: Search ads and Local Services Ads.

5. Use SEO to appear on Google results for free

Wondering how to get free HVAC leads from Google? If you already have a website, you can use search engine optimization (SEO) to get your business’s website to appear on Google without paying for ads.

To increase your chances of showing up at the top of searches like “air conditioning repair” and “furnace maintenance,” follow these HVAC SEO tips.

• Make a list of search terms (aka keywords) that people would search to find your business. Start with region-specific keywords, like “AC repair Chicago,” so you’re competing with a smaller, local pool of companies.
• Write these keywords into your page titles and meta descriptions. Only use them where they make sense. Stuffing keywords everywhere won’t increase your chances of appearing on search engines.
• Add your contact information to every page of your website, including your company name, address, and phone number. On top of helping customers contact you, this tells search engines you’re a legitimate business. 
• Keep your website design simple and make it easy to navigate on desktop and mobile.
• Create location-specific pages to attract website visitors from the areas that you service. Service pages (like one for your ductless split installs or furnace repair) attract more leads looking for help with specific HVAC services.

All these basic SEO practices will show search engines that your website—and by extension, your business—is legitimate and helpful to customers.

Don’t have a service website yet? Use Jobber to create a professional website in minutes. Simply provide some details about your business and services, and Jobber will create a site that highlights what sets you apart.

6. Collect positive reviews from customers

Detailed, positive reviews help build trust with new HVAC leads before you even pick up the phone. Most homeowners want proof that others have had a good experience before hiring you.

Try these methods to ask for a review and get higher-quality responses:

• Email or text your customers when the job is done to check if they’re happy with your service.
• Automate your review request process. Jobber automatically asks your customers for reviews after every job. 
• Respond to reviews—even the negative ones—to show you’re attentive and care about customer satisfaction.
• Add a testimonials page to your website to showcase your glowing reviews.
• Share positive reviews on your social media profiles, flyers, and all your marketing materials.

READ MORE: How to run and grow a HVAC business: 9 management tips

7. Use email to advertise your services

Email marketing is a great way to get more revenue from existing customers. To get new job requests from your existing customer base, your email marketing campaigns can promote:

• New services
• Routine inspections
• Annual maintenance
• Special offers

To make your email marketing campaigns more effective, use these tips and tricks:

• Target email campaigns to specific groups of customers. For example, group customers based on their past services—like air conditioning repair, maintenance, or upgrades. This will help you send more relevant messages that can turn into real HVAC leads. 
• Keep selling to a 1:5 ratio. For every five emails you send, only one of them should be a sales pitch. Instead, provide your customers with valuable information to keep them subscribed and engaged.
• Write a compelling subject line. Convince your customers to open your email with a strong subject line, like “Want to save 25% on your utility bills?”

8. Establish yourself as an HVAC expert with blog content

A blog is one of the easiest ways to turn your knowledge and experience into heating and cooling leads. Your blog content keeps working in the background long after you publish it, serving as a helpful resource that shows up when people are searching for answers. When they trust what they read, they call you.

Here’s how to get started:

• Write about relevant topics: Talk about common HVAC issues homeowners run into, like weird smells when the furnace kicks on or what SEER ratings mean. These real-world topics connect with your ideal customers.
• Don’t wing it—use a calendar: Instead of posting a bunch of articles in one day and then nothing for six months, spread things out with a simple content calendar. Aim for one solid post every month.
• Give away your knowledge: Don’t be shy about giving away tips that your competitors keep close to the vest. Share just enough secrets that a reader thinks, “These guys know what they’re doing.”
• Make your blog work better for your business: Mention your services naturally, talk about the areas you serve, and add your own photos from real jobs. Link to other pages on your site and other relevant blog posts.
• Promote: Once you publish, you need to distribute to start getting eyes on it. Share your content on social media and email it to your list, or text a link to a customer if it answers their question. You can even pull tips from the content and repurpose them for other types of social posts, too.

9. Try social media marketing

Advertising on social media isn’t for everyone. But it’s a good avenue if you want a place to show off your work and attract HVAC leads using your team’s unique personality.

Start by creating a social media profile where you post regularly, then consider your options for paid social media marketing.

10. Get referrals from existing customers

Your current customers are the best spokespeople for your business. Creating a simple customer referral program that rewards customers for spreading the word can get you higher-quality leads than any other strategy.

Follow these steps to ask for referrals and reward your customers:

• Create a standard follow-up email you can send to every HVAC customer asking if they’re happy with the work.
• At the end of the email, write one or two quick sentences explaining how the customer can send a referral and what reward they can get.
• Offer your customer a reward for booking your services, like a service discount, gift card, or a donation to their favorite charity.

READ MORE: 15 brilliant customer referral program ideas (with examples)

Jobber makes it easy to promote your referral program to customers with a professional email campaign that’s ready to send in seconds flat.

Reward your customers for bringing you new business by offering a credit toward their next service for every referral. When a referral is made through a customer’s unique link, it’s automatically tracked.

The next time they use your service, their referral credit will automatically be applied to their invoice.

With a single glance, you’ll see: 

• How many referrals have been generated
• The number of jobs earned
• How much revenue those jobs have brought in

11. Use QR codes on all your marketing materials

Putting QR codes on all your HVAC marketing materials is an easy way to drive traffic to your website and generate new leads.

Without having to search your company name on their phone, a lead can scan the QR code to instantly visit your website and book you for work.

12. Network with businesses and customers in your region

Networking is one of the most underused ways to spark steady HVAC leads and make a name for your business in the community.

Start by showing up where potential referrers already gather, like local business mixers, Chamber of Commerce lunches, or groups like BNI (Business Network International). These are all opportunities to form relationships that pass referrals. There’s potential to meet property managers and real estate agents, who’ll have clients of their own that could be referred to you for heating and cooling problems.

Join Facebook groups specific to the cities you serve. Pop in to offer advice (but don’t pitch) to people asking about heating and cooling topics. This will help you be the name that people think of when they need an HVAC tech.

Be part of the community scene. Sponsor a little league team. Set up a table at a local trade fair and bring a portable unit to show how ductless systems work. You could even help with a nonprofit’s building repairs to get some goodwill for your name.