13 Tree Service Marketing Ideas to Get More Tree Work Fast

1. Create a tree service marketing plan

You wouldn’t take down a tree without a plan, and the same goes for marketing. Having a clear strategy gives you direction, prevents you from wasting money, and ensures every effort supports your long-term goals.

To create your marketing plan, answer the following questions: 

Who is your ideal customer?

Are you targeting homeowners worried about storm damage or property managers looking for regular maintenance? Knowing your customers helps you choose the right marketing method to reach them.

Maybe your best customers are in older neighborhoods with large trees. Or maybe they’re HOAs that need ongoing trimming contracts.

Who is your competition, and what sets you apart?

At its core, marketing is about convincing buyers to choose you. The competition can be local companies or larger ones with a more expansive presence, so make sure you know:

• Who they are
• What services do they provide
• What are their strengths and weaknesses 
• What sets you apart

Do competitors focus on removals while you specialize in preservation or quick storm response? Maybe you’re known for spotless cleanup or safe crane work. Those details matter when explaining why clients should call you instead of someone else.

What are your marketing goals?

You might want to:

• Book more jobs during slow months
• Turn one-time removals into repeat maintenance clients
• Land more commercial contracts
• Build a reputation strong enough to earn subcontracting work

Each goal shapes how you promote yourself, whether that’s running local ads or sending seasonal reminder emails. Once you know what you’re aiming for, choose the tactics that directly support that goal. For example:

• Sending email reminders to win repeat clients
• Asking satisfied homeowners for reviews to strengthen your online reputation
• Running targeted local ads to bring in more off-season work

How will you measure what works? 

Always track where new leads come from. This can be as simple as adding a “How did you hear about us” field on your work requests.

This way, you’ll know whether that lawn sign, Google ad, or $4,000 truck wrap paid off. Or if your top-paying customers all came from one very happy referral.

2. Define your tree care brand

This might not sound like marketing, but your brand influences whether new customers will choose to work with you.

Your brand should communicate that you are professional, trustworthy, and easy to work with for tree care businesses.

A professional brand includes:

• A unique, recognizable tree service company name
• An official logo you can use on work trucks, uniforms, and invoices
• Clean work trucks and equipment
• Excellent communication skills
• Processes that make it easier to work with you, like online quoting and accepting multiple payment types

Setting these standards early on will help you get more tree work with the customers you want.

READ MORE:Jobber’s guide to building a brand

3. Create a professional tree service website

Your website is a place for you to tell new clients who you are, what you do, and how you can help them. Clients can also use it to book work online, approve quotes, or pay invoices.

Finally, and more importantly, your website positions you as a professional.

It makes you more trustworthy, shows clients that you take your business seriously, and shows that you’re easy to work with.

That’s why you need to create a tree service website that includes:

• Who you are and what services you provide
• Your certifications and insurance numbers
• Photos of your team and your work
• An online booking form and client hub

How to get started:

Building a website might seem overwhelming, but it doesn’t have to be. If you’re looking for an easy way to get online quickly, you can simply add your business details to a Jobber Website and get your business online in minutes.

4. Apply the SEO basics to your website

Search engine optimization (SEO) is a tree removal marketing strategy that helps improve the visibility of your website on Google and other search engines.

The goal is to rank as high as possible in Google Search for the keywords that are most relevant to your business. After all, you want folks who are searching “tree removal near me” or “stump grinding in [city]” to land on your pages—not your competitor’s.

How to get started:

• Use the right keywords. Work phrases like “tree trimming” and “[city] arborist” into your homepage, service pages, and meta tags. These are the search terms that homeowners actually type when they’re looking for a service company.
• Show important information. List your company name, address, and phone number on every page. This makes it easy for site visitors to contact you, and it helps with local SEO.
• Make it mobile-friendly. Many people search for help while on their phone, so your site should be easy to use on those devices. They might even be standing in their yard, looking at a fallen tree, when they land on your site.
• Keep your content fresh and helpful. Blog about seasonal care tips, like when to prune or how to spot disease. This keeps your site relevant and positions you as a local expert.

Blooma Tree Experts in Seattle is one example of a website that does the basics of SEO well, showing contact information, using keywords, and much more:

5. Set up your Google Business Profile

Your Google Business Profile (GBP) is the business listing that appears in Google Search and Maps when customers look for tree services in their area.

This profile is often the first impression of your business, with details like your business name, hours, reviews, and even photos of your crew in action.

6. Get new leads with Local Services Ads

Technically, this is an advertising method, but if you need to get more tree work fast, this can be a cost-efficient way to dip your toes into ads.

Google Local Services Ads, or LSAs, are paid ads that appear at the very top of Google search pages when someone is searching for a local business. For example, if someone searches for tree services in Boston, they may see the following:

7. Collect a steady stream of online reviews

Online reviews have a huge influence on your business growth. When homeowners choose a tree company, they look for proof that you’re reliable and worth the money. Positive reviews can help new customers feel confident that you’ll show up on time and do the job right.

But many tree service businesses don’t bother to ask for one after a job is complete. If you don’t ask for reviews, you won’t get them.

Plus, on Google, the number and quality of reviews are both factors in how well you rank in map listings.

For a keyword like “Seattle tree service,” the business Seattle Tree Care ranks #1 in the map, partly because they have more reviews than many competitors. The customer ratings are high (4.9 average), and some of the reviews even contain images:

8. Start a customer referral program

The tree service industry is based on trust. 82% of consumers say they trust referrals from people they know, and referred customers are four times more likely to make a purchase..

A customer referral program encourages your existing customers to recommend your services to other people they know. Of course, you can’t just hope customers will refer to you on their own. You need to offer the right incentives and make it easy for clients to refer family and friends.

9. Win repeat customers with email marketing

Because tree care is often a seasonal service, email marketing is a great way to stay in touch with customers year-round and encourage them to book work early.

You can use email marketing to stay top of mind with existing customers, promote new services or discounts, and increase sales.

How to get started:

• Map out your messages. Not every email you send to your email list needs to be a sales message. Mix in short updates about recent jobs or safety tips for homeowners, as educational content keeps people engaged between busy seasons.
• Add real value. Every email should give the reader something useful, like a limited-time coupon, a pruning checklist, or advice on preventing storm damage.
• Segment your audience. Splitting your email list into groups lets you tailor messages to the right people. Maybe one group is residential clients, and another is commercial property managers.
• Write subject lines that grab attention. A boring headline will get skipped over. Instead of “Spring discounts,” go with something like “Ready for greener growth? Get 15% off trimming this month!”
• Play the long game. Not everyone will book right away. Keep showing up with relevant, timely content (without being annoying) so that when they eventually do need help, your name is already familiar.

To send effective marketing emails faster, use a tool that prepares email templates and audiences for you.

When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that includes your company branding.

10. Train your field technicians to sell

Your crew is already out there face-to-face with customers every day, which is the perfect setting for turning quick chats into booked work.

Start by focusing on listening and empathy. A homeowner might say, “I just want that limb taken off,” but they might also be worried about it falling on their roof. When your field tech responds with understanding and says something like “I get that, and here’s how we can make sure your home is safe,” they instantly build credibility.

That human connection makes all the difference in getting more tree service leads from satisfied, trusting customers.

Next, give your crew a balanced mix of technical expertise and sales confidence. They should understand basic arboriculture so they can explain why a tree needs trimming instead of removal (or vice versa). Pair that with knowing the pricing so they can present options clearly.

11. Ask permission to leave a lawn sign

After a job wraps up and everything’s cleaned up, take a moment to ask the customer if you can leave a small sign near the curb to help local homeowners know who did the work. Some people won’t mind giving you some free exposure when the yard looks great.

A homeowner down the street who’s been meaning to remove a dead tree might finally make the call after seeing your name. That’s how grassroots tree service marketing works—authentic visibility right where your potential customers live.

The design of your lawn sign should be clean and easy to read from the road. Include:

• Your company name and logo
• A phone number or website
• A short call to action, like “Call for a free tree inspection”

The success of many service businesses is driven by trust and local presence, and these small signs can reinforce your reputation.

12. Partner with landscaping companies

Ever had a landscaper call you when something’s not in their wheelhouse, like a diseased tree that needs to be removed before they can regrade a yard? Forming partnerships with landscaping companies in your area can turn into a steady pipeline of leads. It’s one of the most cost-effective ways to market a tree service business.

You can take it a step further by bundling services or co-marketing together. For example, you could team up for a “Spring yard refresh” campaign, where your business handles pruning and removals, while the landscaper takes care of planting and maintenance.

Keep the relationship active by:

• Checking in every so often to stay top-of-mind and make sure their crew knows you’re available
• Swapping leads to show goodwill, strengthen trust, and encourage them to return the favor when their customers need tree work they don’t handle
• Offering small referral incentives, like $50 cash for every booked referral, or a thank-you lunch now and then

13. Register with the Tree Care Industry Association

Becoming a member of the Tree Care Industry Association (TCIA) or the International Society of Arboriculture (ISA) boosts your credibility.

Industry accreditation tells potential clients you’re a legitimate business run by highly trained arborists who follow tree care best practices. It also gives clients peace of mind knowing you’re insured should anything happen on the job.

Once registered, let your clients know by adding the TCIA or ISA logos to your website, participating in local trade shows and events, and sharing your tree care expertise through your newsletter, website, or in person.

In short, be the tree care expert your customers are looking for.