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Listening Time S1 – Episode 02 Listening Time 30 Minutes

How to Attract High-Paying Customers

With Christine Hodge and Oscar Gil

Episode Overview

In this episode of Masters of Home Service, host Adam Sylvester discusses how to get high-end customers with Christine Hodge (Clearview Washing) and Oscar Gil (R3 Auto Detailing and Detail Groove).

Show Notes

– The difference between marketing to high-end clients and everyone else (01:22)

– Why you still need to visit high-end clients’ homes (03:20)

– Creating a hassle-free customer experience (06:15)

– How Jobber can help you reach and delight high-end clients (07:41)

– The real difference between $400 and $4,000 jobs (08:24)

– Should you charge high-end clients a higher rate for the same service? (10:00)

– Google should be your number-one source of leads (12:58)

– Attracting high-end customers and weeding out the rest (14:18)

– Why luxury clients always choose the more expensive service option (16:38)

– How Christine targets a higher-end market base (18:23)

– Oscar’s achievable approach to targeted online advertising (20:45)

– Why referrals shouldn’t be your only marketing channel (22:54)

– Are you losing money by ignoring this free marketing tactic? (25:07)

– Added touches that keep high-end clients happy long-term (26:18)

– TL;DR: Adam’s top takeaways: offer packaged pricing, target your marketing, add an extra touch at the end (28:21)

About the speakers

host

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Instagram: @adamsylvester

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

GUEST

Christine Hodge

CLEARVIEW WASHING, LLC

Instagram: @clearviewwashing
Instagram: @christineshodge
YouTube: Clearview Washing, LLC
Youtube: The Process CEO

Since becoming the CEO of Clearview Washing, LLC—a commercial and residential exterior cleaning company in Freehold, NJ—five years ago, Christine Hodge has put the company on an aggressive growth trajectory, almost doubling the staff and increasing revenue by 200%. Christine is a tech-savvy systems integrator and excels at instilling a corporate culture of excellence and accountability. Entrepreneurship runs in her family and she successfully built and sold her first business by the age of 30. Her leadership at Clearview has seen the employee retention rate rise to nearly 100%, and she prides herself on building a company culture that’s the best of the best, with a strong team that represents the brand well. The company also focuses on commercial work and luxury clients, with a residential ticket average of $1,500.

Guest

Oscar Gil

R3 AUTO DETAILING, DETAIL GROOVE

Instagram: @detailgroove

Located in Houston, TX, Oscar Gil started R3 Auto Detailing in 2011 to provide premium interior and exterior detailing services to the Greater Houston area. In 2015, he started Detail Groove to help others start and grow their own detailing businesses. Since he was 14 years old, Oscar had always wanted his own business. When he got his first car in 2010 and started to learn how to properly clean and detail it, he realized he could start a business detailing other people’s vehicles as well, and the rest is history. Today, he has a special interest and focuses on search engine optimization (SEO) to generate consistent flow, high-quality leads and sales.

About Masters of Home Service

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