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Listening Time S2 – Episode 20 Listening Time 20 Minutes

Why Your Business is Plateauing (and How to Fix It)

With Erica Krupin and Paul Jamison

Episode Overview

In this episode, learn how to overcome plateaus in your business, hearing invaluable insights on market saturation, creativity in marketing, and the mindset shifts needed for breakthrough growth. Discover how to transform stagnation into opportunity, ensuring your business not only survives but thrives in the most challenging markets. Join host Adam Sylvester, Eric Krupin, owner of Kroopin’s Poopin Scoopin, and Paul Jamison, host of the Green Industry Podcast.

Show Notes

  • Introduction to the episode and guests (0:28)
  • Market saturation and its impact on businesses (1:14)
  • The importance of creating awareness for your industry (2:40)
  • The role of creativity and understanding your ideal customer (3:40)
  • Strategies for overcoming internal plateaus (4:15)
  • The necessity of aggressive marketing to stand out (4:39)
  • Selling convenience, not just the service (5:46)
  • Re-evaluating and updating marketing strategies (6:20)
  • The importance of reinvesting in your business for growth (7:03)
  • Mindset shifts needed to overcome plateaus (7:28)
  • How Jobber helps businesses become more efficient (9:11)
  • More practical ways to change your mindset around plateaus (10:54)
  • Benefits of audiobooks and self-education (12:09)
  • Returning to basics to overcome plateaus (13:01)
  • Viewing plateaus as quiet growth periods (13:38)
  • The importance of prioritizing stability before scaling (14:34)
  • Reevaluating the business for efficiency and profitability (15:31)
  • Highlighting the significance of profit over revenue (16:36)
  • Acknowledging and planning to move past plateaus (17:49)
  • The necessity of making proactive changes for improvement (18:01)
  • Adam’s takeaway tips: don’t set it and forget it – constantly re-evaluate what you’re doing, change your mindset and turn a negative experience into a positive one, and seek knowledge, community and accountability – ask people to help you and grow with others. (18:40)

About the speakers


Adam Sylvester



Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 


Erica krupin


Instagram: @the.scoop.podcast@kroopins_poopin_scoopin

Erica Krupin is the proud owner of Kroopin’s Poopin Scoopin located in Westland, MI, a business she started in 2018 to provide dog waste removal services for both residential and commercial properties. Erica decided to leave her hospital job and take control of her own career path by stepping into the entrepreneurial world. At Kroopin’s Poopin Scoopin, Erica and her team place a strong emphasis on maintaining open lines of communication with customers, ensuring they’re always in the loop whether the news is good or bad. This approach to customer service sets Erica and her business apart, showcasing their commitment to transparency and customer satisfaction.




Instagram: @greenindustrypodcast
YouTube: @GreenIndustryPodcast

As an Atlanta, GA-based entrepreneur and leader in his field, Paul Jamison is the proud host of the esteemed Green Industry Podcast. His entrepreneurial journey began in 2011, out of the trunk of his Honda Accord. What started as a means to “cut that grass and make that cash” transformed into a deep-rooted love for the landscaping industry and a fascination with the intricacies of small business management. In 2018, Paul created the Green Industry Podcast, where he shares practical strategies and personal experiences and lessons to guide  lawn care and landscaping business owners towards success. His zeal for growth and innovation extends to a passion for marketing and he’s spent countless hours learning the art of attracting and retaining customers, and unlocking the potential of social media as a marketing tool.

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