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Listening Time S2 – Episode 22 Listening Time 30 Minutes

10 Simple Ways to Grow Your Social Media Accounts

With Katrina Teeple

Episode Overview

Tap into the power of social media to boost your home service business. Learn practical strategies from a seasoned pro for growing your Instagram following and converting them into loyal customers. Explore how personal stories and authentic engagement can set you apart from the competition. This episode is packed with expert advice to help you navigate the social media landscape effectively and grow your business. Join host Adam Sylvester and Katrina Teeple, owner of Operation Organization.

Show Notes

  • Introduction to the episode and guests (0:35)
  • Katrina shares how started her business in home organization (1:10)
  • The use of social media to gain clients, focusing on the impact of Instagram (2:08)
  • The geographical reach of social media and expanding business locations (3:06)
  • Utilizing Instagram to generate followers and convert them into clients (4:37)
  • Sharing personal stories on social media (5:48)
  • Personal brand versus company brand on social media platforms (7:23)
  • Interacting with followers and managing comments (8:27)
  • Content quality over quantity and maintaining a manageable schedule (10:52)
  • Staying creative and spontaneous content creation opportunities (13:58)
  • Using Jobber to run an operationally efficient business (15:22)
  • Effective Instagram reels and tips on content creation (16:40)
  • Effectiveness of paid promotions on Instagram (19:18)
  • Sharing too much business knowledge on social media (20:37)
  • Building community among peers (23:12)
  • Tips for creating and editing content directly within Instagram (24:10)
  • Adam’s 10 takeaway tips from the episode (26:41)

About the speakers


Adam Sylvester



Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 


Katrina teeple

Operation Organization

Instagram: @operationorganization

Katrina Teeple is an organizational expert, speaker, and the owner of Operation Organization. She has been organizing since 2005 and has grown her professional organizing company to two locations in LA and Dallas. She is a leader within her industry and teaches other professional organizers how to run their companies and leverage social media to market their businesses.
Katrina’s tips for organized living have been featured in publications such as Real Simple, Southern Living,, Women’s World, Domino and more.In addition to her in-person services, Katrina teaches regular masterclasses on topics from email organization to hacking your home for optimal order. Her consulting client list includes: Cisco Systems, Keller Williams, Northwestern Mutual, Hatch Beauty and The LA Kings.

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