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Listening Time S2 – Episode 25 Listening Time 32 Minutes

You Should Spend This Much on New Leads (Here’s Why)

With Phil Risher

Episode Overview

Get into the essentials of budgeting for lead generation for home service businesses. Explore effective strategies for using Google Local Service ads, optimizing local SEO, and understanding the costs associated with different advertising platforms. Learn how to calculate customer acquisition costs, get practical advice on maintaining engagement with potential clients and understand how to maximize the return on your marketing investments. Join host Adam Sylvester, and Phil Risher, owner of Phlash Consulting.

Show Notes

  • Introduction to the episode and guests (0:30)
  • Effective lead generation platforms and their costs (1:07)
  • Setting up and optimizing Google Local Service ads (3:34)
  • Do Google Local Service ads work, especially in competitive markets? (5:05)
  • Optimizing local SEO and Google map pack positioning (6:39)
  • Calculating customer acquisition costs (9:27)
  • Tracking the source of leads for accurate marketing insights (12:46)
  • Most important number you need to know as a business owner (14:30)
  • How much you should be spending on Cost per Click (18:04)
  • Getting optimal search impression share in Google Ads (19:38)
  • How Jobber helps home service businesses scale (21:17)
  • Ideal return on investment in marketing and the role of lifetime customer value (22:53)
  • Keeping leads that haven’t converted top of mind (24:15)
  • Adam’s takeaway tips: Google LSA are the best value and the simplest way to start basic ads, make sure your Google Business Profile is fully maxed out, get as many Google reviews as you can, once you start spending money on marketing – track everything as much as possible (30:08)

About the speakers


Adam Sylvester



Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 



Phlash consulting

LinkedIn: Phil Risher 
YouTube: @phlashconsulting 

Phil Risher founded Phlash Consulting in the Washington, D.C. Metro Area in 2019. He’s a local marketing expert, who specializes in helping businesses scale. His company helps local service businesses boost sales and fill their schedules using the unique “Phlash Customer Journey” framework to create a professional marketing system. This approach has helped clients grow their revenue by over 20% annually. Before founding Phlash Consulting, Phil was a director of business development at a major air duct cleaning company. He was tired of working with generic marketing firms that didn’t understand his industry, so he decided to start his own. Phil’s company combines digital marketing and business development strategies, and works directly with staff and business owners to help them grow. He builds strong partnerships with his clients, and most have stayed with him for over two years.

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