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Listening Time 30 Minutes

How to Thrive as a New Business (Marketing & Services) | Part 2

With Chase Gallagher and Chanique Stewart

Episode Overview

In this episode, experts reveal the must-know marketing and customer service tips every new business owner needs. Discover how to pinpoint your ideal clients, build a powerful marketing strategy, and deliver top-tier service from day one. Join host Adam Sylvester with Chase Gallagher of CMG Landscaping and Chanique Stewart of Cleanique Cleaning Services. This is a two-part episode. Learn essential strategies for operations and pricing as a new business in part one.

Show Notes

  • [00:00] Introduction to the episode and guests
  • [01:09] Identifying and attracting your ideal customer with specific marketing
  • [05:48] Tactics for identifying your target market, understanding their need, and positioning your business to find them
  • [07:48] How to get your first 10 clients, and the long-term value of networking
  • [10:04] Benefits of staying within a manageable service radius
  • [11:18] Testing and refining marketing strategies with a small budget before scaling up
  • [12:50] Staying organized as a business to separate yourself from your competitors and build trust with clients
  • [13:47] Understanding and showcasing your business uniques
  • [16:36] How to develop strong customer service in your first year
  • [18:48] Customer service success stories
  • [22:26] Improving the customer service journey as you scale
  • [25:07] Final thoughts and advice for new business owners
  • [26:06] Adams key takeaways: Clients want your way, have a small service radius, answer the phone

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

Chase Gallagher

CMG Landscaping & CMG University

Website: cmglandscapes.com/
CMG University: coaching.cmguniversity.com/learn
Instagram: @chase_gallagher_

Chase Gallagher is the founder of CMG Landscaping, a landscape construction and design company based in Chester County, PA, a suburb of Philadelphia. CMG Landscaping specializes in patios, plantings, drainage solutions, retaining walls, and landscape lighting. Chase began his journey at 13, motivated by the desire to earn money when he couldn’t get a job due to his age. The business was officially formed in 2015 when Chase was 14 years old, after spending a year mowing lawns and deciding to take the venture seriously by creating an LLC. 

Chase’s team at CMG Landscaping comprises dedicated and experienced individuals, many of whom have been with him for 4+ years. In addition to his landscaping business, Chase has been coaching and consulting for small home service business owners for the past 2 years. He aspires to move into the private equity space, helping to buy, build, and sell businesses, demonstrating the wealth potential in the home services industry.

Guest

Chanique Stewart

Cleanique Cleaning Services

YouTube: @ChaniqueStewart
Instagram: @ChaniqueStewart
TikTok: @ChaniqueStewart

Chanique Stewart is the founder of Cleanique Cleaning Services, providing professional home and commercial cleaning services since 2019. Inspired by the principles in “Rich Dad Poor Dad,” Chanique embarked on her entrepreneurial journey to create a business that not only generates wealth but also meets the essential needs of busy families and businesses. She understands the importance of freeing up time for her clients, allowing them to focus on what they love while leaving the cleaning to the professionals.

About Masters of Home Service

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