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Listening Time 24 Minutes

Navigating AI in Your Business: Balancing Tech and Human Touch

With Michelle Jeppesen

Episode Overview

Discover how AI can transform your home service business without losing the human touch. This episode covers common misconceptions about AI, practical applications, and essential guardrails to keep your tech in check. Learn how tools like ChatGPT, Zapier, and Jobber’s AI features can improve efficiency and client satisfaction. Join host Adam Sylvester and Michelle Jeppesen of Jill’s Office.

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Show Notes

  • [00:00] Introduction to the episode and guest
  • [00:50] First misconception about AI: Fear of job loss versus excitement about new possibilities
  • {04:55] Second misconception: Being overly eager to use AI to replace aspects of your business that it shouldn’t.
  • [05:47] Practical AI uses for home service businesses
  • [08:23] Cautions with AI and setting guardrails
  • [09:16] AI-enhanced proposals: Detailed service descriptions to improve client conversion
  • [10:25] Jobber’s AI integration for enhanced communication and efficiency
  • [11:25] AI tools for analyzing data and identifying effective business practices
  • [12:21] Advanced AI applications: Voice replication, video avatars, and AI-driven hiring tools
  • [13:52] Risks of overusing AI in customer service and the importance of human touch
  • [15:07] Transparency and privacy laws related to AI usage and customer interactions
  • [16:34] When to use human interaction versus automation in customer engagement
  • [17:52] AI’s potential to predict and preempt customer issues and service needs and perform business analysis
  • [20:38] Starting small with AI tools and getting help when needed
  • [21:55] Adam’s Key Takeaways: Focus on things not changing, Use Zapier for automation, Use ChatGPT for descriptions

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

Michelle Jeppesen

Jill’s Office

Website: www.jillsoffice.com
Facebook: www.facebook.com/jillsoffice
Instagram: @jillsoffice
TikTok: @jillsoffice

Michelle Jeppesen is the Chief Marketing Officer at Jill’s Office, a virtual receptionist service that books over $2 Million  of work for their clients every month on the phones.  A fierce believer in the importance of human connection and also a bit of a tech geek, Michelle has an MBA and is obsessed with helping small businesses grow their businesses with the right mix of behavioral science and technology. She and the rest of the Jill Team are on a mission to not only help create better customer experiences, but to help business owners gain that sweet freedom (both in time and money) they daydreamed about when doodling their first business plans.

About Masters of Home Service

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