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Listening Time 31 Minutes

Free Marketing Strategies That Actually Work

With Richard Grove

Episode Overview

Learn easy ways to market a business for free! Discover helpful tips like connecting with local groups and using the best keywords to get more people to notice the brand. This episode shows how small changes can make a big difference—all without spending extra money. Join host Adam Sylvester, and Richard Grove of Wall Control and The Small Business Consultant.

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Show Notes

  • [00:00] Introduction to the episode and guest
  • [01:44] Using Google Analytics for keyword insights to optimize online presence
  • [03:44] Benefits of using specific search terms to increase website traffic
  • [05:21] The value of keywords and search terms tailored to audience intent
  • [06:10] Influencer marketing and partnering with local community leaders to boost visibility and grow
  • [10:24] Using Jobber to improve your marketing
  • [11:07] Becoming a voice of authority by engaging on forums and social media
  • [12:11] Engaging with local causes and donating time or products for exposure
  • [14:10] Choosing the right social media platform and focusing on evergreen content
  • [16:08] Leveraging AI tools to create unique social media visuals
  • [18:05] Benefits of affiliate programs to create a cost-effective sales network
  • [19:20] Avoiding discount code leaks for better attribution tracking
  • [21:25] Referral programs with simple incentives for satisfied customers
  • [23:18] Emphasizing revenue-sharing over traditional ad expenses
  • [24:01] Exchanging services for marketing placements as a budget-friendly tactic
  • [25:02] Creative social media management partnerships for engagement
  • [26:58] Low-cost tools like email marketing for regular customer engagement
  • [29:44] Adam’s Key Takeaways: Use Google Analytics, Influencer marketing, and join Facebook groups

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

RIchard GRove

Wall Control and the Small Business Consultant

Websites: Wall Control | The Small Business Consultant

Richard Grove started his career by growing Wall Control, a brand that focuses on wall mounted storage and organization systems for home organizers and garage installers.  Through his experience scaling the business, he realized he could add value to other business owners and operators as a consultant, so in 2019 he founded The Small Business Consultant.  Richard enjoys the challenge and thrill of growing businesses and helping others do the same. He is a masterful innovative marketer and has enjoyed growing Wall Control and brands he works with by identifying creative marketing opportunities and leveraging them to accelerate growth through things like influencer and brand ambassador programs, as well as tv partnerships through shows like Renovation Hunters.

About Masters of Home Service

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