Episode Overview

Discover the ultimate strategy to boost your sales and profit margins in this game-changing episode. Learn how a crucial mindset shift and setting prices based on your true costs can transform your business. With practical guidance on marketing, customer engagement, and transparent communication, you’ll be empowered to sell more jobs at higher rates and ensure fair compensation. Join host Adam Sylvester and Tom Reber, host of the Contractor Fight Podcast.

Show Notes

• Introduction to the episode and guests (0:17)
• Selling more jobs at a higher margin requires a mindset shift (1:18)
• Set prices based on your costs, not the ‘going rate’ (2:26)
• What it means to aim for a 50% gross profit margin, and its impact on business growth (3:40)
• Positioning your brand to sell at higher rates (6:24)
• Making the decision to stop stealing from your family (7:26)
• How to ensure fair self-compensation (8:28)
• Using Jobber to automate your business and free up your time (11:21)
• Benefits of consistent marketing and planning marketing activities in advance (11:55)
• Maintaining and engaging with your customer database to enhance loyalty and secure repeat business (14:58)
• Sell like you don’t need the money (18:34)
• Job costing to develop sales confidence and increase profitability (20:00)
• Be proactive in customer follow-ups and marketing efforts (21:30)
• The power of transparency and providing clear, helpful educational content online (24:27)
• Adam’s takeaway tips: contact past clients, aim for 50% gross profit, educate your clients (28:31)