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Listening Time 24 Minutes

Job Description Examples that Attract Top Talent: Overcome Hiring Challenges

With Danielle Rossi

Episode Overview

Struggling to find the right talent for your team? In this episode, discover how to craft job ads from an all-star manager known for her incredible employee retention and creating a team of happy, loyal employees. Learn the secrets to writing compelling job descriptions that effectively outline growth opportunities and integrate your company values. Also, find out why focusing on entry-level hires can transform your recruitment strategy. Join host Adam Sylvester and Danielle Rossi, CFO of The Tree Lady Company.

Show Notes

  • Introduction to the episode and guests (0:31)
  • How to create job ads that make hiring easier (1:15)
  • Crafting compelling job descriptions and job titles (3:14)
  • Outlining growth opportunities in job ads (5:50)
  • The structure of an effective job ad (8:04)
  • How Jobber helps with managing employees and eliminating the chaos of business operations (8:51)
  • Integrating core values into job descriptions to attract the right candidates (10:45)
  • The challenge of finding candidates with the right mindset and goals (13:39)
  • Preference for hiring entry-level candidates that align with your company values (16:36)
  • Inclusion of benefits and additional perks on job listings (18:02)
  • Adam’s Key Takeaways: crafting compelling job descriptions, consider green candidates, and convey values in job description (22:14)

About the speakers


Adam Sylvester



Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 


Danielle Rossi

The Tree Lady Company

Facebook: TheOfficialTreeLadyCompany
Instagram: @TheTreeLadyCompany
TikTok: @TheTreeLadyCompany

Danielle Rossi is the Chief Financial Officer at The Tree Lady Company in Winter Haven, FL. Established in 2002, they are a full-service tree care business specializing in preservation pruning. After 22 years in the industry, the company has built a strong reputation for excellence and safety. Danielle, who previously worked in a large corporation with little influence on business decisions, joined The Tree Lady Company to leverage her passion for helping people thrive. Under Danielle’s leadership, the company has become known for its unmatched employee loyalty and dedication to training staff with ANSI safety standards, ensuring top-notch service and a safe working environment.

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