18 Home Services Marketing Strategies for Success in 2026

1. Set marketing goals

Before you choose which home services marketing strategies to try, define what success looks like for your business. Consider whether you want to: 

• Generate more leads
• Book more jobs
• Increase repeat customers
• Or, grow revenue

Choose one goal to start, then tie it to a timeframe and budget so you know which metrics to track. Use this to define a clear target, like: 

• Increase new customers by 20% year-over-year by improving local SEO and collecting customer reviews to drive more leads
• Get 10 more jobs per week by adding online estimates to your website
• Grow repeat business by 10% this year through a referral program and email campaigns
• Increase annual revenue by $100,000 by investing in paid ads and promotions

Just make sure your goals are realistic for your industry, team, and market demand, as well as the marketing strategy you choose.

2. Research competitors 

Knowing what the competition looks like in your area is a simple marketing tactic that can provide valuable insight. 

For example, it can help you to set pricing, choose marketing channels, define a customer base, and optimize your strategy by highlighting what makes your business different. 

You can also use it to create better ads, target new customers, and stand out in your market. 

When researching competitors, pay attention to: 

• Which ones your customer base uses
• Their pricing, reviews, ads, and social media channels
• The marketing tactics they use, like whether they invest in video marketing or a blog
• Any gaps you can leverage, like additional services or unique pricing packages

This is especially useful if you don’t know where to start with marketing because it can show you what is (and isn’t) working for similar service providers.

3. Brand your home service business

From your business name and logo to your colors and slogans, your branding is often the first thing potential customers notice about you—and it’s what sets you apart from the competition.

If your branding is professional, consistent, and clear, prospective customers are more likely to remember you when they need your services. 

Any customer-facing materials like vehicle wraps, postcards, flyers, business cards, social media marketing pages, or websites should: 

• Use the same business name, logo, and colors
• Maintain a consistent tone of voice that matches your brand’s personality—like professional or conversational
• Be free of spelling errors, typos, and outdated information
• Include a clear contact method, like a phone number or email address
• Speak to the home services you offer 

It’s also good practice to have a basic tagline that describes your values, mission, or home services. 

For example, a junk removal company could say something simple like, “Family-owned and operated.” Or, they may go with something fun and catchy, like “You call, we haul!” based on their company’s values and what kind of customers they’re trying to target.

4. Build a professional website

A website tells customers who you are, what you offer, and how to book a job. When customers look for a home service provider online, a website gives them the information they need to hire you. Without one, you limit how many customers can find you. 

Even a simple website makes a big difference. With Jobber Websites, you can get your business online in minutes by creating a website that includes: 

• Customizable colors and layouts to match your branding
• Reporting so you can track visitors and leads
• Built-in search engine optimization (SEO)
• A virtual receptionist to answer questions and provide customer support
• Desktop and mobile optimization so your site works on all devices
• A quote request form to simplify booking requests

5. Use SEO for home services

SEO is the process of improving your website and online content so it appears higher in search results. 

For example, if a potential client searches for “handyman in Bangor”, a website optimized for a handyman’s business that serves the Bangor area would be more likely to appear near the top of the search results.

6. Choose the right social media platforms

Social media accounts, like Facebook Business Pages, let you share company updates, promotions, and information about your services where potential customers are spending time.

They’re one of the best ways to leverage video marketing because you can jump on trends, share how-to videos, and demonstrate your process. 

You can also target potential customers with ads to reach new users who don’t already follow you or subscribe to your content. 

But not all social media platforms work for every service business. Which ones you invest time and money into depends on: 

• The platforms your customers use
• Whether you want to increase visibility, engagement, or trust
• How much capacity you have to create and post regular content

For example, platforms like Instagram and TikTok work well for video marketing. Service providers like house cleaners, landscapers, and painters can use them to post before and after content. 

But plumbing and HVAC businesses may benefit more from a Facebook Business Page, where they can share articles about preventative maintenance or promote emergency services. 

READ MORE:Facebook post ideas for service businesses

7. Claim local business profiles

Yelp, Yellow Pages, and Google Business Profile are free online listing platforms that help you appear in search results when customers in your area search for your services.

All you have to do is claim your business and fill out a profile with your information (like your address, services, and hours).

8. Collect customer reviews

Positive reviews tell potential customers that they can trust your business by showing them what real clients think about your company and the services you provide. 

The more positive customer testimonials you have, the more legitimate, trustworthy, and professional you look. Jobber recommends aiming for 50+ Google reviews, as this signals established credibility to both users and search engines. It also gives you a competitive edge, since only 35% of businesses hit this target. 

With review software like Jobber, you can automate asking for reviews from happy customers, keeping customer feedback relevant and up-to-date, and saving you time. 

You can also respond to customer reviews with AI-generated messages, making your customers and Google happy by showcasing your customer service skills.

9. Plan promotions and run contests

Limited-time deals, new customer discounts, contests, and seasonal offers can lead to more booked jobs. 

But they only work if your customers know about them, which is where marketing comes in. 

For example, a lawn care business looking to generate snow removal clients for the winter season could offer special pricing to customers who book before November 1st. Then, they could share the promotion with email subscribers, make posts about it on social media, and feature it on their website.

Or a cleaning company could hold a contest to win a $50 gift card for anyone who books during June. To promote it, they could leave printed flyers at clients’ homes or add a note to their invoices. 

10. Build a blog and publish articles

Writing and sharing articles online (also known as content marketing) educates potential customers on topics related to your services. When customers ask questions online related to your services, blog posts can bring them to your website and provide an answer. 

They help to position you as a trusted expert, so even if a potential customer isn’t ready to book today, they’re more likely to remember you when they are.

Your blog can cover topics like: 

• FAQs from real customers
• How-tos 
• Maintenance guides
• Care tips
• Seasonal advice

For example, a painter could cover topics like which paint finish to use in different rooms, when to use primer, and how to do touch-ups.

By covering topics related to your services, a blog can help you show up in Google search results, provide content for newsletters and social media, and strengthen your authority and expertise with customers.

11. Run email campaigns

Email campaigns help you reconnect with previous customers, offering opportunities to get repeat business, reviews, and recurring revenue.

12. Run paid ads 

Paid advertising can put your business in front of potential customers who haven’t heard of you—expanding your reach beyond followers and existing clients. Even a small budget can make a big difference, generating new leads and boosting brand awareness. 

Depending on which marketing channels you use, you may want to invest in: 

• Google Local Services Ads
• Social media ads on Instagram, Facebook, YouTube, or TikTok
• Google pay-per-click (PPC) ads

13. Launch a referral program

Referrals are a cost-effective way to bring in new customers, saving you time, money, and effort. But to get existing clients to refer you to their friends and family members, you’ll need to motivate them.

14. Enhance customer experience 

One of the easiest ways to market your service business and build a name for yourself is by offering a seamless customer experience. 

For example, you can improve customer service by using field service management software like Jobber to offer clients: 

• A customer self-service portal so they can book or reschedule jobs, make payments, or access account information anytime, anywhere
• A virtual AI receptionist that answers questions, books jobs, and takes messages when you’re unavailable
• Automated email and text message appointment reminders and service follow-ups
• Adding quote requests and online booking options to your website

From an initial call or email to making a payment at the end of a job, clients who find the process easy to navigate are more likely to book your services again or send a new customer your way.

15. Participate in your community

Making your business known in the community is an effective home services marketing strategy that increases brand awareness and strengthens your reputation. 

For example, you can: 

• Sponsor a local sports team or community event
• Participate in a raffle or giveaway with other businesses
• Support a charity by making a donation or organizing a fundraiser
• Attend tradeshows, conferences, meetups, or job fairs

Think of it as a way to become the face of the industry you represent in your service area. That can help position you as the “go-to” person for whatever it is you offer.

16. Offer online estimates

Over 55% of home service consumers run an online search before booking a job. Online estimates help them to see whether your services fit into their budget before committing, making it easier for them to choose your business. 

You can offer online estimates on your website by adding: 

• A clear service page with prices 
• A quote request or estimate form
• A virtual receptionist with standard pricing guidelines

With Google’s new “Online estimates” filter in local home service searches, businesses that provide real, machine-readable pricing information may be more likely to appear more prominently in results.

Including a pricing page not only helps customers to make faster decisions, but can also improve your visibility in local search.

17. Optimize for AI

AI is starting to play a big role in how potential customers find and book home services online. 

For example, Google’s “Have AI check prices” feature allows AI to gather pricing information on a user’s behalf by interacting with contractor websites and even calling businesses. Then, it provides price ranges and booking information so homeowners can choose the best fit for their budget and timeline.

18. Track results

No matter which home service marketing strategies you try, tracking and analyzing results is essential for understanding which efforts are providing the best—and worst—results.