Skip to content
Listening Time 27 Minutes

New Leads, More Customers, High Rankings: Optimizing Your Website

With Phil Risher

Episode Overview

Looking to level up your home service business online? This episode covers it all: optimizing Google My Business and Facebook, choosing between DIY or professional website development, and effective lead capture tactics. Learn how to increase website traffic through engaging blog content and the benefits of online scheduling. It’s the perfect blend of practical advice and expert strategies for enhancing your digital presence and driving growth. Join host Adam Sylvester, and Phil Risher, owner of Phlash Consulting.

Show Notes

– Introduction to the episode and guest (0:15)

– Using platforms like Google My Business and Facebook versus your own website (1:59)

– Building a website using basic platforms or hire a professional (3:42)

– Professional website development for scaling businesses (6:07) 

– Optimizing Google My Business and Facebook pages (7:40)

– 3 website strategies for effective lead capturing (10:01)

– The two-pronged approach to pricing pages and conversions (12:10)

– Increase website traffic with blog content (14:04)

– Gathering useful data with Jobber’s reporting features (15:46)

– Balancing website plugins with site speed (17:48)

– Basic breakdown of onsite and offsite SEO (19:04)

– Creating service area web pages for targeted SEO and local reach (20:37)

– Hiring the right companies for your local business (22:18)

– The positive impact of online scheduling and booking (24:27)

– Adam’s takeaway tips: Include a chat widget, online booking and the ability to get a quote on your website, optimize your Google Business Profile, it’s where the majority of your leads will come from and build a page for each service area (25:50)

About the speakers


Adam Sylvester



Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 


Phil Risher

Phlash Consulting

LinkedIn: Phil Risher YouTube: @phlashconsulting Website:

Phil Risher founded Phlash Consulting in the Washington, D.C. Metro Area in 2019. He’s a local marketing expert, who specializes in helping businesses scale. His company helps local service businesses boost sales and fill their schedules using the unique “Phlash Customer Journey” framework to create a professional marketing system. This approach has helped clients grow their revenue by over 20% annually. Before founding Phlash Consulting, Phil was a director of business development at a major air duct cleaning company. He was tired of working with generic marketing firms that didn’t understand his industry, so he decided to start his own. Phil’s company combines digital marketing and business development strategies, and works directly with staff and business owners to help them grow. He builds strong partnerships with his clients, and most have stayed with him for over two years.

About Masters of Home Service


Get email updates on new episodes and podcast news.
You don’t want to miss out!

Interested in being a guest on the show?

Are you a home service professional eager to share your insights and experiences? Apply to be a guest on the Masters of Home Service Podcast, and join a community of experts committed to helping others level up through knowledge.

Other Podcasts We Love