The 12 Most Effective Advertising Tactics

With Andy Weins and Donovan Quesenberry

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The 12 Most Effective Advertising Tactics

Episode Overview

This episode explores the world of marketing and advertising for small businesses, offering a deep dive into effective strategies like flyer distribution, door-to-door lead generation, and the power of digital tools for operational efficiency. Learn about the importance of standout marketing materials, unique branding, and the strategic use of social media platforms for cost-effective promotions. Take away actionable tips about leveraging local partnerships, and the critical role of tracking performance metrics for growth. Join host Adam Sylvester, Andy Weins from Camo Crew Junk Removal, and Donovan Quesenberry from DIV Cleaning Service.

Show Notes

– Introduction to the episode and guests (0:27)

– Where Andy and Donovan get their leads (1:10)

– Using ‘five-rounds’ for flyer distribution to generate leads (2:54)

– Effectiveness of door-to-door lead generation + other low cost tactics (3:23)

– NiceJob to improve customer follow-ups and increased reviews (4:40)

– The importance of standout marketing materials and unique branding is discussed (6:39)

– Andy’s rule of 5 for getting new leads (6:12)

– Approaching businesses for partnerships and referrals (8:30)

– Value of wrapped vehicles for advertising (9:21)

– Uniforms and branding to strengthen a business’s message (10:47)

– Utilizing Nextdoor and Facebook groups for low-cost, effective marketing (11:02)

– Using Jobber for tracking leads and customer information (13:42)

– Advice for new business owners on the importance of hustling for work (14:56)

– Creative low-cost marketing tactics for startups, including local businesses and events (17:00)

– The impact of marketing for a cause and the importance of being authentic (19:30)

– Ideal percentage of revenue to used for marketing and advertising (21:56)

– The important role of a website in converting leads (23:24)

– Importance of tracking KPIs for effective marketing and business growth (25:15)

– Adam’s takeaway tips: Add value for your customers and be the best you can possibly be, maximize your Google Profile with 100 photos, and track your KPI’s (26:20)

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas.

Guest

Donovan Quesenberry

DIV Cleaning Service

Facebook: donovan.quesenberry.7
YouTube: @divcleaningservice9522
Website christmaslightcontractorsusa.com

Since starting DIV Cleaning Service in Raleigh, NC in 2006 while he was still in high school, Donovan Quesenberry has turned the business into a top choice for exterior cleaning and holiday lighting installation in his community. Growing up in a family of business owners, Donovan was always drawn to entrepreneurship. He loves being in charge of his own career path. Donovan has a special talent for starting businesses with very little money, using hard work to build them up from scratch. His experience has taught him how to get new customers cost-effectively.

Guest

ANDY WEINS

Camo Crew Junk Removal

LinkedIn: Andy Weins
YouTube: @andyweinsdtft
Facebook: AndyWeinsAFW
Podcast: Trash Talk Business Podcast
Linktree: linktr.ee/andyweins

Andy Weins is the owner of Camo Crew Junk removal, a veteran-owned business in Butler, WI, which provides services in junk removal, hauling, demolition, deconstruction, and logistics for the waste and recycling industries. The idea for his business began as a side hustle in 2009, and in 2016, after his last deployment, he took a bet on himself and jumped into full-time entrepreneurship. Andy and his team understand the importance of hard work, dedication, and service to their community, and he is honored to be able to hire, train, and employ other local Veterans. He is also proud of his company’s environmental initiatives. They keep 80% of the material they pick up out of the landfill, and he uses his platform to teach others in the industry about environmental responsibility.

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