Send a Thank You Note to a Client for Choosing Your Services: 40+ Templates

Sending thank you notes before and after jobs improves customer relationships, shows your appreciation, and improves your chances of winning repeat business.

Use these templates and examples to send a thank you note to a client for selecting your services, whether it’s for a new booking, a first-time customer, or after a completed job.

Thank you notes for new bookings and upcoming appointments

When a customer makes a new booking or has an upcoming appointment, use these simple but heartfelt thank you notes to show your gratitude.

1. Thanks for choosing our business and booking a job for [date]. Our team will be in touch soon. We’re looking forward to working with you!
2. Thank you for choosing [your business name]. We look forward to coming to your property on [date] to [upcoming service].
3. [Your name], the owner of [your business name] here. We see you just booked a job for the [date]. Someone from our team will be in touch shortly to confirm the details.
4. Hi, [client name]. [Your name] from [your business name] here. I just wanted to personally thank you for your recent booking. Our team will be there on [date and time]. In the meantime, please contact us at [phone number] if you have any questions. We appreciate your business!
5. Hi [customer name], just a quick note to say thank you for booking a [service] with us. Your support allows us to do what we love! Looking forward to seeing you soon.
6. Thanks for booking a [service] with us! We’re honored that our business is the one that comes to mind when you think of [industry].
7. Thanks for choosing [business name] to help with your [service] needs! We’ll be in touch soon to confirm the details.
8. Hi [client name]. Thanks for making our day by booking a [service] with [your business name]. We can’t wait to make yours! We’ll reach out soon to go over the details.

Thank you notes for first-time customers

When a new customer books an appointment with you, use one of these thank you notes to show your appreciation and make a great first impression.

1. Thank you for booking your first service with [your business name]! Someone from our team will be in touch to confirm the job details.
2. Thank you so much for booking your first service with [your business name]! Enjoy [10%] off your next booking by [leaving a review/referring a friend].
3. Hi [client name]. As a first-time customer of our family-owned business, we wanted to officially welcome you to the [business name] family. We’re thankful that you chose us for [service you provided] even though there are many other companies to choose from. Cheers, [sign off with your family members’ names].
4. Dear [customer name], thank you for joining the [your business name] family! As a valued customer, we want to make sure you’re happy with the [service] we provided. Customer feedback is important to us. Help us make sure you get the best service every time by filling out this survey: [survey link]

Thank you notes to send after a job

After a job is one of the best times to thank a customer for their business. It’s a natural way to conclude a service and ask for feedback or a review—as long as you’re confident you provided an excellent customer experience.

After you finish a job, send a “thank you for your business” message using one of these examples:

1. Our team at [your business name] has just completed [the service you provided]. We wanted to thank you for supporting our [local/family-owned/service you provide] business and look forward to working with you again.
2. Thank you for choosing [your business name]! We hope our service and work brought a smile to your face and made your life just a little easier.
3. Thank you for your support, [client name]. We truly appreciate your business and look forward to working with you again soon.
4. On behalf of [your business name], we wanted to say thanks for choosing us. Please let us know if there’s any other work we can help you with.
5. It’s [your name], owner of [your business name]! Our team has just completed [service you provided]. We wanted to thank you for your support and let you know that [employee name] will reach out soon to check in and make sure you’re happy.
6. [Your name] from [your business name] here. Thank you for your business, [client name]. Our team thoroughly enjoyed doing the work, and we look forward to coming back again soon.
7. While you were hard at work, so was our team! We have now completed [service you provided], and someone will reach out tomorrow to follow up. We wanted to take this opportunity to thank you for your support and look forward to helping you again in the future!
8. Hi [client name], thanks for choosing [your business name]! Our team has just completed [service you provided]. We’re committed to always providing the best work, so if you have a question, concern, or suggestion, please let us know by completing our short survey: [link to your survey]
9. Hi, [client name]. Thank you so much for choosing [your business name] to [service you provided]. This is a note to let you know the job’s done. We’re committed to providing the best experience to our customers, so we would appreciate it if you could take a moment to answer our short survey by following this link: [link to your survey].
10. Thanks for your recent booking with [your business name]. We appreciate your business and want to make sure our work lasts for a long time. Here are some tips to make [service] last longer: [include 3–5 basic tips specific to the job, like how often to water sod or how long to let paint dry before hanging pictures].

Thank you notes for repeat customers

Repeat customers offer a ton of value to your business. Increasing customer retention by as little as 5% can boost profit by up to 75%. Thanking a repeat customer for continuing to choose your services is an effective way to strengthen your relationship and your bottom line.

Use these sincere thank you notes to show loyal clients you appreciate their business.

1. Thanks for supporting us, [client name]! We truly appreciate you choosing to be a loyal customer for [length of time].
2. Thank you for being a loyal customer. To show our gratitude, here’s a coupon you can use on your next [insert your customer’s most requested service].
3. [Your name] from [your business name] here. Thanks for supporting our business. We know there are many other [service type] businesses you could’ve chosen, and we’re so appreciative that you chose us. Please know we don’t take that for granted. As a thank you, a 20% discount will automatically be applied to your next invoice.
4. Thanks for supporting [your business name]. Please know we don’t take your loyalty for granted. As a thank you, we’ve [applied a discount/added a small extra product or service at no cost/donated to a charity/etc.].
5. [Your name] from [your business name] here! Just wanted to say thank you for putting your trust in us to [service]. You are why we do what we do. We appreciate your loyalty!

Industry-specific thank you notes

Thanking customers with a message tailored to your industry is another way to make your thank you note stand out. It can make your note feel more personalized and better match your brand.

For example, here are some quick thank you note examples for common industries:

1. HVAC: Dear [customer name], thank you for trusting us with your HVAC service. We’re glad we could help keep your home comfortable!
2. Landscaping: Thanks for choosing us to help bring your landscaping vision to life! We hope you enjoy the results for years to come.
3. Cleaning: [Client name], thank you for selecting [business name] to make your space sparkle! We appreciate your business.
4. Plumbing: Thank you for choosing [business name] for your plumbing needs. We’re grateful for your trust in our team!
5. Roofing: Hi [customer name]! Just a quick note to say thanks for choosing [business name] for your roofing service. Your home deserves the best, and we appreciate you inviting us in!
6. Painting: Hi [customer name], thanks for choosing [business name] for your painting project! We loved helping refresh your space and appreciate the chance to work in your home.
7. Electrical: [Customer name], thanks so much for choosing [business name] for your electrical service. We’re grateful for your trust!

READ MORE: Reconnecting with old clients

With Jobber’s email marketing software, you can also use this template as an automated customer service follow-up.

That way, customers always get a thank you note at the end of every job, and you increase your reviews, referrals, or feedback generation without lifting a finger.

Here’s an example of what that would look like on a Jobber invoice: 

FREE TOOL: Try our free receipt generator

Handwritten thank you notes

Handwritten notes work well for clients who book high-value services or who are celebrating an anniversary with you, like five years of being your customer. A handwritten personalized thank you card is the perfect way to show your sincere gratitude to your customers.

If you decide to handwrite a thank you message to a client, make sure you:

• Use nice stationery, ideally with your company branding.
• Practice your penmanship in a draft.
• Sign your name at the bottom.

Once your note is finished, put it in an envelope, add the client’s address, and drop it off at their home yourself or put it in the mail.

Email and text message thank you notes

Emails and text messages are the most common ways to send thank you notes to clients because they’re quick and convenient. You can either handle them manually or with automated client communication software.

If you choose to send thank you notes via email or text manually, make sure to:

• Send them at the right times (like immediately after a booking or 24–48 hours after a job ends).
• Double-check the phone number or email address for accuracy.
• Confirm the client’s name and service.
• Use a template to prevent typos and spelling errors.

Sending messages manually can work if you have a small client list and limited services. But for bigger teams or businesses with large customer bases, a mobile field service app like Jobber is a better option. You can use it to:

• Schedule automatic follow-ups after every job to say thank you, gather feedback, and ask for a review.
• Choose different methods for different scenarios. For example, a simple booking confirmation with a thank you note works great for text messages. On the other hand, longer messages with personalized content make better emails.
• Store your client and job information, so you won’t need to worry about re-entering client details, sending it to the wrong person, or letting a valuable customer slip through the cracks.

Sending a simple “thank you for your business” message is one of the most cost-effective, easy, and sincere ways to express your gratitude for your clients. By adding them to your customer service strategy, you can: 

• Collect feedback. Thank you notes are a natural place to start a conversation about customer satisfaction. If you want to gauge how happy a client is with a job, it’s easy to ask for feedback in a thank you note.
• Earn more business. Appreciated customers often become loyal customers. Repeat business is one of the best ways to grow your company because of how affordable it is. Plus, it comes with potential referrals, helping you to bring in new clients.
• Promote your services. When you send a thank you note to a client, it’s an opportunity to mention any relevant services or packages to them. Or, you might highlight your customer referral program, encouraging them to share your services with friends and family to receive a discount.
• Show customers you care. Thank you notes tell clients they’re more than just a number—they’re a valued customer.

Thank you notes go a long way in building strong relationships, loyalty, and customer satisfaction. By adding them to your client communication strategy, you can enjoy a variety of benefits, like the ones outlined in this video:

Thank you notes go a long way in building strong relationships, satisfaction, and customer loyalty. By adding them to your client communication strategy, you can enjoy a variety of benefits that help to grow your small business.

Originally published in October 2021. Last updated on February 18, 2026.