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Quote Follow-Up Email Examples to Help You Seal the Deal [With Templates]

May 15, 2024 8 min. read

You’ve taken the time to build and send the perfect job quote to a prospect, and then…crickets.

If you’re lucky, your prospect will respond to your first quotation email, but sometimes, they need a little reminder or nudge to move forward.

We’ve built a quote follow-up email sequence to maximize your chances of closing more business. Below are five follow-up quote email templates that you can use as inspiration when trying to get a response.

Once you’ve created and sent your quote, how long should you wait to send a follow-up? Our general recommendation for the first follow-up after the quote is two days, and then again at six days if you haven’t gotten a response. 

Use one of the first four quote follow-up email templates below to help you in this initial outreach process. Then, use email template number five as a last attempt to connect. 

Read more: How to follow up on a quote (and why you should do it)

1. A simple thank you

The idea behind the first quote follow-up email template is to stay on your customer’s mind. Whether you met the potential client on-site for an assessment or chatted on the phone, a follow-up thanking them for their time makes you look professional and considerate.

If you have yet to hear back, this first follow-up attempt should be made about two days after you send your initial quote.

Pro tip: Aim to send a quote follow-up between 6:00 and 10:00 a.m. Several studies have shown that most people check email in the mornings.

2. Explain the quote

If you want to go a little deeper than a simple thank you, explain more complicated parts of the quote to answer any questions your prospective client might have. 

An excellent place to start may be to mention something you spoke about with the client. This attention to detail makes the follow-up email feel more personal while still being helpful.

Learn from the pros

Zach Jurkowski of MLT Contractors shares how following up on a quote can open the chance for discussion and see if there are any friction points you need to address: 

3. Restate your value

This email template can be used to showcase any extra value you can provide, including your excellent customer service.

It could be the perfect opportunity to show off what you can deliver if you’ve just completed a similar project.

4. Personalized follow-up

A personalized follow-up is a great way to build a connection or break the ice with an undecided customer. 

It shows customers compassion beyond a simple business transaction, which builds trust and loyalty. Plus, it demonstrates your attention to detail.

5. The final follow up

For your small business to grow, leads can’t remain leads forever. It might be time to walk away if you haven’t heard back from a client after several email attempts. But not before you send off one final attempt—usually a week after you send the quote.

Infusing a sense of urgency in your email copy (highlighting you’re booking up quickly!) may be that final nudge to increase your response rate.

Maybe the client went with someone else, or perhaps they just got busy, and it’s not the right time. If that’s the case, with you putting in the effort to follow up, you should be at the top of their minds if they decide to move forward with the project in the future.

Tips for following up on quotes

Now that you’ve got some templates to work with, here are some other general tips and best practices for follow-up quote emails.

1. Keep emails short and to the point

When writing follow-up emails, your prospect just needs the main details, not your life story.

Start with a short and clear email subject line to catch their attention and get them to open the email. From there:

  • Break paragraphs up into multiple lines so it’s easy for customers to skim.
  • Aim to keep emails under 150 words.
  • Include personalized elements like the client name, the project details, or a specific point you discussed previously. 
  • Keep it professional and proofread for grammar and typos.
  • Make it easy for them to follow up with you—include contact details in your signature line.

2. Automate your quote follow-up process

If you’re managing multiple quotes at once, keeping track of all the follow-ups you need to do can be a ton of work. The best way to follow up on your quotes is to automate your process where you can.

Using quoting software like Jobber, you can build a schedule for when you want your email follow-ups to go out. You can set the number of days between follow-ups and have the option of one or two follow-up attempts. 

Jobber's follow-up scheduling feature makes it easier to follow up on quotes.
Build a quote follow-up schedule in Jobber.

Pro tip: Schedule follow-up emails during business hours to show courtesy and respect for your customers’ time.

If you don’t want to automate your email sends, or you want to add another follow-up touchpoint (like a phone call between follow-up emails), use quote reminders in Jobber.

If a quote hasn’t been accepted, these reminders will appear on your calendar. You can also set the number of days that Jobber should wait before reminding you.

If your quotes haven't been converted over a set number of days, set quote follow-up reminders in Jobber.
Set quote reminders for yourself in Jobber.

3. Use pre-canned email templates

If you don’t want to write your own follow-up quote emails, quoting software like Jobber builds the templates for you.

You can personalize the emails to the client and job and even use Jobber’s AI Rewrite feature to change the tone of your emails, i.e., make them more casual or cheerful.

Jobber's quote follow-up features make it easy to automate the follow-up process.
Email follow-up quote templates in Jobber.

Putting in the effort to follow up will pay off

Follow-up emails might seem like an extra step in the quoting process, but they show your prospects you’re dedicated, professional, and attentive and help you close more deals.

Take it from service pro Daniel Holliday of and Grizzly Tree Experts:

“I hate doing follow-ups for quotes and invoices because it makes me feel awkward, [but] Jobber automates all of that. It actually increases how many people accept your quotes if you follow up with them. But I don’t feel awkward about it because I’m not doing it personally.”

If you’re concerned about the extra workload email follow-ups might require, consider investing in quote follow-up software to lighten the load and make follow-ups a breeze.

Originally published April 2019. Last updated May 15, 2024.

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