Quote Follow-Up Email Templates & Examples: How to Follow Up on a Quotation
Key takeaways:
Effective quote follow-up emails can help you win more jobs and keep your schedule full by turning open quotes into booked work.
- Follow up with a strategic email sequence. Send timely follow-ups: first 1–2 days after sending a quote, again after one week, and once more 24–48 hours before the quote expires to stay top of mind with clients.
- Customize your approach for different situations. Use tailored email templates for cases like price objections, expired quotes, customers considering their options, or those comparing multiple providers to maintain communication and address concerns.
- Use compelling subject lines. Choose subject lines that match your tone—professional, friendly, or urgent—to increase the chance your email is opened and read.
- Keep follow-up emails brief and personal. Ensure messages are concise, error-free, and personalized with client and project details, always providing a clear next step.
- Automate your follow-ups for efficiency. Save time and ensure consistency by using quoting software like Jobber to automate follow-up emails, personalize templates, and manage multiple leads effortlessly.
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If you visited a job site, created a quote, and sent it to a potential client only to get no response, it doesn’t mean you lost the job. Your customer may just need a gentle reminder to book your services.
A quote follow-up email is a short message that nudges the customer to review your quote and move forward. Use the customizable quotation email templates in this guide to win more jobs and keep your schedule full.
Follow-up quote email templates to win more jobs:
Quote follow-up email sequence: 3 email templates to send
A single follow-up email isn’t always enough to get a response. A short sequence spaced out over a few weeks keeps you on the customer’s radar without bombarding their inbox.
Use these quote follow-up email templates to balance timing and frequency.
Template 1: 1–2 days after you send a quote
The first quote follow-up email you send to a potential customer should land in their inbox within two days after sending the quote. If you haven’t heard from them, a simple thank-you message acts as a friendly reminder without being overwhelming.
Use this quotation reminder email template to show them you appreciate their time and let them know how to move forward.
Subject line: Thanks for your time, [customer name]
Hi [customer name],
I wanted to send a quick note to say thanks for having us out at your home. It was great meeting you, and we’d love the chance to help you with [project description].
Do you have any questions about the quote we sent on [date]? If so, or if you’re ready to proceed with a booking, please feel free to reach out at [phone number] or [email address].
Looking forward to hearing from you!
[Business name]
If you’re not following up on your quotes, regularly, automatically, then you are losing business.
Template 2: One week after you send a quote
If you don’t hear back after your first follow-up, you can send your next email one week after sending your initial quote. This email can include more details about the quote to address any questions the customer may have about your services or costs.
Use this template to explain your quote so the customer feels informed instead of pressured.
Subject line: Details on your [service] quote
Hi [customer name],
I’m following up on the [service] quote we sent over on [date] to clarify a few details in case you have any questions.
As we discussed [on-site/over the phone], the total cost is [$0], and includes [list the service details]. We also offer a [warranty/guarantee] that covers [basic warranty or guarantee details].
If you’d like to move forward, please reach out to us at [email address] or [phone number]. We’d be able to book you in as early as [date].
Thanks!
[Your name]
[Business name]
Template 3: Before the quote expires
Send one last quote follow-up email before the quote expires. Timing varies depending on your quote’s validity period, but it’s best to send your final follow-up 24–48 hours before the quote expires.
The goal is to let the customer know their quote is about to expire and encourage them to book the job before it does. Use this quotation email template to create a sense of urgency while keeping your tone polite and professional.
Subject line: Your [service] quote is expiring soon
Hi [customer name],
The [service] quote we sent on [date] will expire on [date], so we wanted to check in before then in case you’d like to move forward.
Our experienced team is dedicated to delivering high-quality work on time and on budget. We have availability starting on [date] and would love to get your project into our schedule.
If you’d like to lock in your spot or have any questions, please call [phone number] or send an email to [email address].
Hope to hear from you soon!
[Your name]
[Business name]
If you haven’t heard back after your third follow-up, it’s OK to close the file and move on. The client may reach out down the road, and if they do, you’ll have their project details to refer back to.
Quotation follow-up emails for specific situations
Not all follow-ups are simple thank-yous or check-ins. There might be certain customer situations that make you hesitate to send a follow-up—but there are still ways to get in touch.
Use these quote follow-up emails for specific situations, like when a customer hesitates because of the price or mentions they’re getting multiple quotes.
1. Following up after a price objection
When a customer objects to your price, it doesn’t mean “no.” Instead, think of it as an opening for a conversation. This template acknowledges their cost concerns while keeping the door open by giving them options—without immediately discounting your work.
For example, you can reduce the project scope, offer financing to customers, or provide good, better, best pricing tiers so they can choose the option that’s right for their budget.
Subject line: Options for your [service description] project
Hi [customer name],
I understand that budget is an important factor for your [service description] project, and I’d like to find a way to make this work for you.
Depending on your needs, we could look at adjusting the scope of the job, breaking it into phases, or exploring a payment plan.
We also offer the following pricing packages:
- Basic for [$0], which includes [services]
- Standard for [$0], which includes [services]
- Premium for [$0], which includes [services]
If you have any questions or you’d like to get booked in, please reach out to us at [phone number] or [email address].
Looking forward to hearing from you!
[Your name]
[Business name]
2. Following up on an expired quote
If you sent a quote and it expired before you heard back, you can use it as an opportunity to follow up on the quote. This sales follow-up email example keeps the line of communication open and allows you to send a new quote with updated pricing, if needed.
Subject line: Your [service description] quote
Hi [customer name],
Just wanted to let you know the quote we sent on [date] for [project description] has now expired. If you’re still interested in moving forward, we’d be happy to send an updated quote based on current pricing.
Give us a quick call at [phone number] or send an email to [email address] whenever you’re ready, and we’ll send over your revised quote.
Best regards,
[Company name]
3. Following up after a customer said they’d think about it
If a customer asks for time to think over your quote, it’s important not to follow up too quickly. Give them a week or so before checking in, and use this professional email template to keep the tone light and casual without pressuring the recipient to decide.
Subject line: Any questions about your [service] quote?
Hi [prospect name],
I’m following up on the quote we sent over on [date] for [service] to see if you have any questions we can help answer.
We know you needed some time to think about it, and we’d like to make sure you have all the information you need to move forward.
If you have any questions or need clarification about the [price/materials/process/service], feel free to reach out to us at [email address] or [phone number] to discuss.
Looking forward to hearing from you!
[Your name]
[Business name]
4. Following up after a competitor’s quote
If a customer mentions they’re getting multiple quotes, it usually means they’re serious about the work—they’re just looking for the right service provider.
This quote follow-up template can help highlight your value and what sets you apart, giving you an edge over competitors without bad-mouthing them.
Subject line: Checking in on [service] quote
Hi [customer name],
Sending a quick follow-up on the [service] quote we sent on [date]. We know you’re exploring your options, so we want to let you know that we:
- [Offer a customer satisfaction guarantee]
- [Have a five-year material warranty]
- [Are fully licensed and insured]
- [Have worked on over X similar projects in the last year]
- [Can get you booked in as early as X]
Our experienced team is committed to providing high-quality, professional work to every client.
If you have any questions or are ready to book, please reach out to us at [email address] or [phone number].
Thanks!
[Your name]
[Business name]
Best subject lines for quote follow-up emails
Subject lines tell customers what to expect in your follow-up email, encouraging them to open it. You can use different subject lines to match your message and tone to the situation, like these examples.
Professional and direct quote follow-up subject lines
Use these subject lines for straightforward quote follow-ups with a professional, direct tone:
- Following up on your [service] quote
- Your [service] estimate—any questions?
- Checking in on your [service] quote
- Follow up on your [service] quote from [date]
Friendly and casual quote follow-up subject lines
If you prefer a more friendly tone, you can use an email subject line like one of these to keep things light and casual when you message a prospective client:
- Quick check-in on your [service] quote
- Any questions about your [service] quote?
- Hey [name], still thinking it over?
Engaging quotation follow-up email subject lines
For a more engaging approach, try these subject lines to spark interest and prompt the customer to open the email:
- Our schedule is filling up—still interested?
- Your [service] quote expires on [date]
- Last chance to lock in your [service] quote
When to follow up on a quote: timing and frequency guide
If you don’t hear back about a quote, it’s common to send a follow-up email:
- Two days after sending the quote
- One week after sending the quote
- 24–48 hours before the quote expires
You can also send follow-ups more frequently, depending on how long your quote is valid for. However, it’s important to avoid sending too many follow-ups, which could annoy the customer.
Pro Tip: Aim to send a quote follow-up between 6:00 AM and 10:00 AM on weekdays. Several studies have shown that most people check their email in the mornings.
Best practices for following up on quotes
The templates above will help you reach the customer with the right words, but there are other considerations to keep in mind. To make your quote follow-ups even more effective, use these tips and best practices:
1. Keep emails short and to the point
Your quote follow-up emails should be concise and focused. Start with a clear subject line, then make sure the body of your email:
- Uses multiple short paragraphs to make it easy to scan
- Is no longer than 150 words
- Includes personalized elements, like the client name and project details
- Is free from typos and errors
- Has your contact information
- Tells customers what to do next
- Includes a copy of the original quote for the customer to reference
2. Automate your quote follow-up process
Managing multiple quotes and follow-ups at a time is a lot of work. The best way to follow up on your quotes is to send automated emails.
With Jobber’s quoting software, you can set up automated quote follow-up emails that send on the schedule you define—day 2, day 6, day 14, or whatever cadence works for your business.
Jobber fills in the customer name, project details, and quote link automatically, so every follow-up feels personal even though it’s hands-off.
I hate doing follow-ups for quotes and invoices because it makes me feel awkward, [but] Jobber automates all of that.
It actually increases how many people accept your quotes if you follow up with them. But I don’t feel awkward about it because I’m not doing it personally.
3. Use email templates
Instead of writing each quote follow-up email by hand, use templates to get the wording just right. You can either create these templates yourself or use software like Jobber to build them for you.
You can personalize the emails for each client and job and change the tone with Jobber’s AI Rewrite feature to make them more casual or cheerful.
Close more jobs with better follow-ups
A short, well-timed follow-up email can be all it takes to turn an open quote into a booked job. Keep your messages polite, professional, and perfectly timed using Jobber’s quoting software to automate follow-ups and never let a quote go cold again.
Originally published April 2019. Last updated May 28, 2026.
FAQs for how to follow up on a quote
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A quote follow-up email should be short, straightforward, and actionable. Include:
• A clear subject line
• A brief thank-you message
• A reference back to the original quote
• Your contact information
• Next steps
You can also attach a copy of the original quote so the customer doesn’t have to dig through their inbox to find it again. -
Send your first follow-up one or two days after the initial quote. If you still haven’t heard back, you can send another one a week after the quote was sent. Your final follow-up should go out 24–48 hours before the quote expires.
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A follow-up doesn’t have to feel like a sales email. Focus on being helpful by:
• Asking if the customer has any questions
• Offering clarification about the quote details
• Providing clear next steps
• Including your contact information
It’s also important not to send too many follow-ups and to space out your emails. Otherwise, the customer may feel overwhelmed and not respond. -
A quote follow-up email is an effective way to remind a customer about an unapproved quote. It’s less invasive than a phone call and includes important information they need to make a decision, like a copy of the quote and how to reach out with questions. Keep it friendly and low-pressure, and avoid sending too many emails to keep communications polite and professional.
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Send emails between 6:00 AM and 10:00 AM on weekdays. Most people check their emails in the morning, so you’re more likely to land at the top of their inbox.