9 Pest Control Website Design Tips to Attract Customers
Building a pest control website that brings you new leads is a challenge. After all, you’re an expert in pest control, not web design.
Whether you’re just starting a website or want to improve an existing site, learn what elements your website needs to look professional and attract customers.
You’ll see examples of successful pest control business websites, then get steps on how to build your own.
How to design a great pest control website:
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Put your contact information on every page
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Keep the design simple
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Use your service branding
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List all your services
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Show your service areas
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State your unique selling point
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Introduce yourself on an About page
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Let customers request work easily
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Show reviews from happy customers
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How to make a pest control website from scratch
1. Put your contact information on every page
Having your contact details front and center makes it easier for visitors to get in touch with you. Include multiple ways to contact you, like phone, email, and an online booking form.
On the All Pest Services website, the company puts their contact information at the very top of every page (in their header):
Visitors can click the big red “Request a Callback” button to fill out a contact form, or they can contact the company by phone or by email. They’ve also included social media icons linking to their Facebook and Twitter pages.
These are all effective ways to encourage visitors to contact you. Consider how your current clients like to connect, then prioritize and share your contact details accordingly.
2. Keep the design simple
Keeping your website design simple makes it easier for potential customers to find the information they’re after.
For example, North Sound Pest Control keeps the top of their website clean with just four links in their top menu and a phone number.
They only use two main colors, and they don’t clutter their site with lots of text, pop-ups, or buttons.
To keep your design simple:
- Avoid stuffing too much information onto one page
- Break up sections of text using headers with larger font sizes
- Use clear labels like “services,” “about,” or “contact us” in your navigation menu
3. Use your service branding
Your service branding is how your business looks and feels—that includes the colors, images, fonts, and writing style you use.
Keeping all these elements consistent makes you look professional and your business more memorable.
The Jerry’s Pest Management website has a unique style that they use across all their pages.
Their brand elements include a memorable spider-shaped logo, an illustration of the business owner, and pops of green for buttons and text that they want visitors to notice.
Still brainstorming business name ideas? Get 350 pest control company name ideas
4. List all your services
Your website visitors want to know what pest control services you can provide. If you specialize in rodents and they have a mouse problem, tell them right away that you can solve it.
ZAP Pest Control immediately shows what services they offer. On their homepage, each pest they deal with is displayed on an image tile. Clicking a tile opens a separate page with more information about that type of pest.
You could just write your services in bullet points, but this is a more creative and eye-catching approach.
READ MORE: 9 ways you should be marketing your pest control business
Pro Tip: Having separate pages for each service is also great for your search engine optimization (SEO). It tells search engines that you have some knowledge of these different topics, and it can help you appear higher in search results.
5. Show your service areas
Have you ever gotten excited about a message from a potential client, only to realize they’re way outside of your service area? That’s why your website needs to be clear on which areas you service.
Parker Eco Pest Control has both a list of locations and a custom-designed map. The list is organized alphabetically so visitors can quickly find their community.
You can include a map or a list, but using both makes the information easier to process.
If you have locations in more than one city, consider adding an interactive Google Map with a pin for each location. You can easily do this in many DIY website builders, like WordPress or Wix.
6. State your unique selling point
Set yourself apart from other pest control businesses by telling customers what makes yours special. Try to come up with a one-sentence statement—this is your unique selling point (USP).
B&C Pest Control tells potential customers right away that they only need a pest control treatment once a year. At the top of their homepage, the company guarantees a long-term solution to pests.
If you aren’t sure what your competitive difference or unique selling proposition (USP) is, look at the feedback customers have given you. (Start sending out customer feedback surveys if you don’t have enough feedback!)
READ MORE: Show off your unique selling point in your pest control ads.
7. Introduce yourself on an About page
When potential customers want to learn about your business, one of their first stops is your website’s About page. This helps them get to know you, understand who you are as a business, and why they can trust you with their pest control issue.
Eco Friends Pest Control has a detailed About page. Each team member has a bio with their qualifications and their approach to pest control. This shows customers there are trustworthy experts working there.
Eco Friends also tells the story behind the red dragonfly in their logo, which has a deeper meaning for their business and their industry.
Refer to the company overview section of your pest control business plan and try to answer these questions.
- Who are you as a business?
- Why did you get into pest control?
- What beliefs drive you?
- What sets you apart from every other pest control company out there?
Pro Tip: Include photos of you and your team. Your future clients like to see who they’ll be working with, and a photo helps them recognize you when you get to their property.
Try to take a photo with a neutral background, and wear a clean shirt with your logo on it.
8. Let customers request work easily
Add an online booking system or quote request form to your website. This way, customers can schedule an emergency pest removal or inspection without having to pick up the phone.
TRappers Wildlife Control offers a quote request form that visitors can fill out to get a one-off removal scheduled immediately.
By entering their information and an ideal timeline, visitors make it easier for TRappers to give an accurate quote.
Just don’t ask customers for too much information—they might get impatient. Everything you’re asking for should have a purpose.
To make the experience feel easier for customers, collect their information using an online booking system, like Jobber, that breaks the form up into multiple steps.
Using Jobber, you’ll also get customer requests booked right into your calendar. Once you set your availability and service offerings in Jobber, customers can select a date and time slot and book an appointment.
To help you stay in control of your schedule as you accept bookings from your website, Jobber lets you customize your online booking preferences. Here’s how:
- Choose the services your customers can book online, and show them what each service includes, how long it will take, and the estimated price
- Choose which team members are available for bookings and what hours they’re available
- Set your earliest availability and add buffer times between appointments
- Set a limit on how far you’ll drive between appointments
9. Show reviews from happy customers
Putting positive reviews, testimonials, and awards right onto your website shows potential customers they can trust you to do great work.
Bye Bye Mosquito Guy shows a list of customer reviews from Google at the bottom of their homepage.
Get ‘Em Out Wildlife has an entire page dedicated to five-star testimonials. Visitors can check out their Google reviews, or even leave their own review directly from the page.
The page also lists several recent awards, which tells visitors they can expect award-winning service.
Pro Tip: If you have plenty of happy clients, film a series of video testimonials and share them on your website.
You don’t need fancy equipment, either. Just shoot the video on your own and use a free editing app to get your video just the way you want.
How to make a pest control website from scratch
1. Register your domain name
Your domain name is the main link that your website uses (e.g. pestfighterstennessee.com).
Use a domain name registrar like GoDaddy to find an available one and get it registered. Some website building services will help you set up your domain name while you start creating your site.
Remember: You’ll have to renew your domain name registration once a year.
2. Choose a website builder
No need to hire an expensive agency to create a professional website. Use a website builder like Wix or WordPress—they offer pre-designed website templates to get you started quickly.
3. Customize your pest control website design
Once you’ve chosen a website builder, pick a template or theme that best suits your small business.
For instance, if you’re a veteran and want to use military themes to talk about pest removal, choose colors, fonts, and background images that match that.
Then customize your website’s design by adding your logo and crew photos to every page.
4. Add the essential pages
To make a helpful, functioning website, you need to build these pages:
- Homepage: Create a homepage that gives visitors the information they’re looking for as soon as they land, including who you are, what you do, and how they can contact you.
- Service pages: These describe what pest control services you offer.
- Location pages: Pages that say what areas you service can help customers find you when they search for exterminators in their specific city, town, or county.
- About: Your ‘About’ page tells customers about who runs your business, what your mission is, and what makes it unique. Include your experience, licenses, certifications, awards, accreditations, company values, and beliefs.
- Testimonials and reviews: Use your testimonials page to share reviews customers have left on your Google Business Profile or social media pages.
- Contact: Create a page with all your contact information so customers can book your services or ask questions. Include an email address, phone number, and online booking form.
5. Make it usable on phones and tablets
Because many of your customers will find your website from their smartphones, it’s just as important that your website looks good on mobile devices.
To be mobile friendly, your website should:
- Automatically adjust to fit the screen size of any device
- Load quickly on mobile devices
- Have buttons and links that work when visitors tap on them
- Show all images that normally appear on a full-sized screen
6. Track your performance with Google Analytics
Monitoring your performance with Google Analytics tells you how customers are finding you, and how many are visiting your pest control website.
Sign up for Google Analytics by following the prompts. Then add the tracking code to your website to start measuring your results.
READ MORE: How to create a website for your service-based business
Now you’re ready to design your own pest control website. You can make a DIY site with services like Wix or Squarespace, or hire an agency or freelancer that offers website design services.
No matter how you build your site, use the pest control web design tips in this article to attract more visitors, convince them you’re the best in the business, and book more work.
Originally published in April 2021. Last updated on February 15, 2024.