400+ Pool Company Names to Help You Make a Splash

With the right pool company name, you can attract new customers, stand out from competitors, and make a strong first impression.

To help you find that perfect name, we’ve come up with over 400 pool company names that you can use as inspiration. Keep reading for the full list, as well as tips for choosing and registering your business name.

60 catchy pool company names

Catchy pool business names are recognizable and easy for customers to say and remember. Try a catchy, attention-grabbing business name like:

Pro Tip: Make sure to include the word “pool” somewhere in your business name. This is an essential part of search engine optimization (SEO) and helps potential customers find your business online.

50 creative pool cleaner names

Creative pool cleaning company names make customers think of a bigger concept or idea—for example, larger bodies of water and the creatures that live there. Try a creative pool company name like:

Pro Tip: Don’t choose a pool business name that another company is already using in your city and state. Check availability by googling “NAME + YOUR AREA” and looking up the name in your local trademark database.

45 cool pool service names

Cool-sounding pool company names make it sound exciting to do business with your company. Names like these also help customers build a good opinion of your service business brand:

Pro Tip: If you offer complementary or seasonal services, like landscaping or snow removal, think about including them in your business name to stand out from competitors who don’t offer them.

40 funny pool cleaning company names

Funny pool cleaning names use jokes, wordplay, and turns of phrase to tell customers that they’ll enjoy working with you. Here are a few examples of funny pool company names:

35 cute pool company names

These pool service company names use marine life and descriptive words to make customers associate the business with pleasant ideas. Try a cute pool company name like:

Pro Tip: Come up with even more pool company name ideas by changing “pools” to something like “pool service,” “pool cleaning,” or “pool maintenance,” depending on what you offer.

20 unique pool service company names

A unique name can help your business stand out in many ways. These unique pool business names are memorable and can make customers think about the water you’ll be cleaning:

50 professional pool business names

A professional-sounding business name tells customers that you’ll do good work and take excellent care of their pool. Try one of these professional pool company name examples:

Pro Tip: Double-check that your business name sounds professional when it’s shortened or used as an acronym. Sparkling Pools (SP) is fine, but avoid something like Pool Operators of Orlando.

50 personal names for pool companies

When you use your first and last name as your business name, you can build a company brand on your own reputation. Here’s how your personal name could look as a pool business name:

Pro Tip: Think you might sell your company one day? It might be better to avoid using your personal name—customers will get confused if Paul no longer works at Paul’s Pools.

50 location-based pool cleaning company names

Customers should know you provide pool services in their area. A location-based name also helps your business appear higher in Google’s search results when customers search for pool services nearby.

Your location-based pool service business name could look something like this:

What makes a good pool company name?

The best pool company names have several important things in common:

• They tell potential customers that you offer pool, hot tub, or spa services
• They make customers think or feel positively about your pool company
• They’re unique in your area so you won’t be confused with other pool service providers
• They’re easy for customers to say, spell, remember, and share with friends and family

When you have a name that ticks all the boxes, you’re ready to design a professional-looking logo to go with it. Here’s an example of a logo using one of the pool cleaning business names in this article:

What should I name my pool service business?

Need a name for your pool company, fast? Just follow these four easy steps to find the perfect name for your business:

1. Brainstorm a list of pool service names using the lists in this article as inspiration.
2. Make a shortlist of the best pool company names that say something important about your business. These names must be easy for customers to read, say, and remember.
3. Get feedback from friends, family, and ideal customers to see which business name they like and trust the most.
4. Choose a name that fits your pool company and attracts the kinds of customers you’re looking for.

5 examples of good pool company names

Brainstorming a pool service company name might feel challenging, but it doesn’t have to be. Take a look at these real-life pool company name examples and see where they came from:

• Payan Pools is named after the business owner, which suggests that customers can build a strong working relationship with him. It’s also snappy and easy to remember.
• Integrity Pool Development is a professional-sounding pool business name that tells customers they can trust this company with their pools.
• Bullfrog Pool Tile Cleaning is named for the loud and mighty bullfrog who might be found near a swimming pool, giving this business a memorable name and brand.
• Strong Refuge Pool sounds tough and dependable, which tells customers their pool will be a well-kept oasis with the help of this business.
• York Region Hot Tubs & Pools has a highly descriptive name that tells customers what services they offer to the York Region of Ontario.

How to register your pool company name

You’ve picked the pool company name that’s most likely to make a splash. Now it’s time to register the name so you can legally use it. Here’s how to do that, depending on where you’re located:

• United States: Register your legal entity name (and DBA, if you have one), make sure your name is available by running a trademark search through the U.S. Patent and Trademark Office, and buy a website domain through an accredited domain registrar.

• Canada: Register your business name and trade name (if they’re different from your personal name) with the province. You may also want to incorporate and trademark the name so no other business can legally use it.
• United Kingdom: To register a business name in the U.K., make sure the name is available with the Companies House Company Name Availability Checker and then register a trademark to protect the name.
• Australia: Get an Australian Business Number (ABN) for your pool business through the Business Registration Service and register the business online. (Already have an ABN? Register and renew your business name through ASIC Connect or a private provider.)

READ MORE: Should I incorporate my small business?

Next steps after naming your pool company

Ready to launch your business and cannonball into the market? Follow these steps to finish starting your pool cleaning business:

• Get business insurance, a business license, and a business bank account
• Price your services and create pool service estimates
• Attract customers with pool service marketing and a service business website
• Use pool service software like Jobber to quote, schedule, invoice, and get paid—all in one place