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Listening Time S2 – Episode 18 Listening Time 20 Minutes

3 Branding Mistakes Most Businesses Make

With Jason Ford

Episode Overview

Ready to get creative? This episode is all about the not-so-subtle art of business branding. We’ll explore the critical role of using your brand to develop customer trust, common mistakes to avoid, and the power of clear, consistent messaging. You’ll also get expert tips on selecting a business name, picking a standout color palette, and identifying the best logo for your brand. Plus, essential elements for memorable branding and recommendations for when to enlist professional help. Join host Adam Sylvester, and Jason Ford, Creative Director at Jobber.

Show Notes

– Introduction to the episode and guests (00:30)

– The role of branding when building trust with customers (02:00)

– Common branding mistakes and the dangers of overcomplication (02:34)

– The importance of clear and straightforward messaging in business branding (04:57)

– Tips for selecting a business name that reflects your company (06:43)

– Strategies for standing out using a color palette and other branding elements (08:11)

– Advice on font and logo selection that aligns with your brand’s identity (09:48)

– What Adam and Jason love about Jobber (11:07)

– Key considerations for effective logos (12:30)

– How to create an effective color palette and the importance of legibility (13:25)

– When to hire a professional while creating a brand for your business (14:41)

– Why you should hire a designer who understands both aesthetics and marketing (16:42)

– Adam’s takeaway tips: consistency beats flashy, know your audience to know what they’ll connect with, and consider the application of your branding before you commit (18:51)

About the speakers


Adam Sylvester



Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 


Jason Ford


LinkedIn: Jason Ford

Jason Ford is the Creative Director at Jobber, making sure everything—from ads to the podcast—looks and sounds just right. He previously worked with successful companies like Red Bull and VICE, and helped brands like Toyota, Coca-Cola, and Adidas tell their stories in impactful, eye-catching ways. He loves working with other creative people to help brands stand out and bring their stories to life. He chose to join the Jobber team because he’s a big fan of small businesses and believes they help people make their dreams come true. What really gets Jason going each day is hearing about regular people building incredible businesses. Those success stories are what spark his creativity and keep him passionate about his work.

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