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Listening Time S2 – Episode 02 Listening Time 27 Minutes

Navigate the
Off-Season with Confidence

With Chase Stetson and Dave Moerman

Episode Overview

The off-season can be a challenging time for home service businesses. Learn how to make the most of your busy times for peak earnings, and use the slower periods to improve your business and marketing game. Get practical advice on managing your team, planning finances, and stepping up your efficiency. Join host Adam Sylvester, “That Lawn Dude” Chase Stetson, and Dave Moerman, owner of Revive Services and the Home Service Business Coach.

Show Notes

– Introduction to the episode and guests (00:10)

– Dave and Chase talk about their seasonal businesses (1:25)

– Pros and cons of having an off-season and strategies to maximize revenue during the on-season (2:06)

– The importance of using the off-season effectively to improve business operations and processes (4:44)

– The value Jobber brings to Adam, Dave and Chase’s businesses (7:23) 

– Retaining employees year-round (9:04)

– Using Google Workspace for organizing business processes (9:42)

– Creative ways to keep good employees busy in the off-season (11:03)

– Involving key employees in creating training programs and standard operating procedures during the off-season (13:11)

– Seeing employees as an investment and being a strong leader (14:21)

– Strategies for generating revenue in the off-season (15:17)

– The significance of maintaining regular contact with employees during the off-season (16:19)

– Generating work during the off-season and cross-selling to existing clients (17:46)

– Off-season financial planning including cash flow management and budgeting (20:29)

– Switching to digital systems during the off-season to hit the ground running in peak season (23:29)

– Reevaluating your tech stack and cutting where necessary (25:08)

– Adam’s takeaway tips: be creative in the off-season by working on processes, sharing employees with other companies, and incentivizing clients to book during off-season (26:17)

About the speakers


Adam Sylvester



Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 



Mike’s Lawn Care Service

TikTok: @thatlawndude
Instagram: @thatlawndude
Facebook: @thatlawndude
YouTube: @thatlawndude

Chase Stetson runs Mike’s Lawn Care Service with his dad, Mike, in Louisville, KY. They’ve provided exceptional lawn care, landscaping, mowing, and snow removal services for 35 years. Chase was practically raised in the business, and took on a full-time role 10 years ago. He’s always loved lawn care, from an early age planning to join and eventually lead the family business. After earning a marketing degree from the University of Louisville, Chase focused on social media marketing. He enjoys content creation, and being able to combine his marketing skills and lawn care knowledge to significantly contribute to his family business’ legacy has been rewarding.



Revive Services and Home Service Business Coach

Instagram: @homeservicebusinesscoach

Dave Moerman owns two businesses in Vancouver, BC: Home Service Business Coach and Revive Services, which offers exterior cleaning services. He started Revive in 2016 and began business coaching in 2020. Dave’s goal is to help other business owners gain more free time and earn more money through efficient systems. He is dedicated to building strong teams and systems to help businesses grow. He has coached over 175 owners, hired more than 150 team members, and made over $6 million in the home service field. Dave also shares advice on his Home Service Business Coach Podcast.

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