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Listening Time 28 Minutes

3 Profit Boosting Strategies for Your Business

With Christine Hodge and David Moerman

Episode Overview

Tune in to this episode for a practical take on mastering profits, revenue and expenses. This episode also sheds light on common myths around revenue and expenses and emphasizes the need for a business model for sustainable growth. This episode covers a mix of essential financial insights and real-world advice for business owners looking to get ahead. Join host Adam Sylvester, Christine Hodge, CEO of Clearview Washing and David Moerman, owner of Revive Services and the Home Service Business Coach.

Show Notes

– Introduction to the episode and guests (0:22)

– Definition of gross profit and its importance in business (0:54)

– Factors influencing profit and loss, control over expenses (1:31)

– Importance of managing direct labor costs (3:05)

– Gross profit calculations and managing fixed costs (3:56)

– Raising prices and its impact on business (5:22)

– Real-life example of effective pricing strategy (6:42)

– Implementing operational efficiencies in the field (7:56)

– The critical role of business education and planning (9:34)

– Misconceptions about revenue and expense management (11:07)

– What the guests love about Jobber (12:43)

– Sharing business financials with employees (14:10)

– Owner involvement in field operations (17:03)

– Strategies for employee coaching for operational efficiency (18:39)

– The significance of net profitability for business growth (19:11)

– Misconception of high profitability for small-scale operations (21:03)

– Balancing marketing expenses and net profits (22:29)

– Evaluating marketing investments and their impact on growth (23:39)

– Needing a solid business model before scaling (24:24)

– Adjusting business strategies for sustainable growth (25:07)

– Adam’s takeaway tips: raise your prices, build time into your calendar to know your numbers, and bring your employees into the financial conversation (26:01)

About the speakers

HOST

Adam Sylvester

CHARLOTTESVILLE GUTTER PROS AND CHARLOTTESVILLE LAWN CARE

Website: adamsylvester.com

Adam started Charlottesville Lawn Care in 2013 and Charlottesville Gutter Pros in the fall of 2020, in Charlottesville, VA. He likes to say, “I do gutters and grass! When it rains the grass grows and the gutters leak!” He got into owning his own business because he saw it as a huge opportunity to generate great income while living a life that suited him. He believes that small companies can make a serious impact on their communities and on every individual they touch, and he wanted to build a company that could make a big difference. His sweet spot talent is sales and marketing with a strong passion for building a place his team wants to work. Adam values his employees and loves leading people. While operations and efficiency is not something that comes naturally to him, he is constantly working to improve himself and his business in these areas. 

Guest

CHRISTINE HODGE

CLEARVIEW WASHING, LLC

Instagram: @clearviewwashing
Instagram: @theprocessceo
YouTube: Clearview Washing, LLC
Youtube: The Process CEO

Since becoming the CEO of Clearview Washing, LLC—a commercial and residential exterior cleaning company in Freehold, NJ—five years ago, Christine Hodge has put the company on an aggressive growth trajectory, almost doubling the staff and increasing revenue by 200%. Christine is a tech-savvy systems integrator and excels at instilling a corporate culture of excellence and accountability. Entrepreneurship runs in her family and she successfully built and sold her first business by the age of 30. Her leadership at Clearview has seen the employee retention rate rise to nearly 100%, and she prides herself on building a company culture that’s the best of the best, with a strong team that represents the brand well. The company also focuses on commercial work and luxury clients, with a residential ticket average of $1,500.

Guest

David moerman

REVIVE SERVICES AND HOME SERVICE BUSINESS COACH

Instagram: @homeservicebusinesscoach
Website homeservicebusinesscoach.com

David Moerman owns two businesses in Vancouver, BC: Home Service Business Coach and Revive Services, which offers exterior cleaning services. He started Revive in 2016 and began business coaching in 2020. David’s goal is to help other business owners gain more free time and earn more money through efficient systems. He is dedicated to building strong teams and systems to help businesses grow. He has coached over 175 owners, hired more than 150 team members, and made over $6 million in the home service field. David also shares advice on his Home Service Business Coach Podcast.

About Masters of Home Service

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