15 HVAC Website Design Ideas That Convert Leads (+ Examples)

An HVAC website lets customers find you online when they need HVAC services, learn what sets you apart from competitors, and book you for work.

If you’re ready to build your own website (or improve your current one), we’ve got you covered.

Here are 15 great HVAC web design examples from real companies, with tips on how to use each design element for your website.

Guin uses the two colors in their logo design to create a consistent, clean, and professional-looking color scheme for their website.

This website’s font, background, and button colors all match the green and orange of their logo. Guin even includes an image of their service van that’s decorated with their brand colors.

To turn visitors into HVAC leads, Guin includes an orange button at the top of their homepage, which draws people’s eyes to their online scheduling buttons.

READ MORE: How to build a brand for your service business

Greenwood Heating’s homepage uses a photo of a smiling crew member in their hero section—the area below their logo and contact information.

It’s a great photo, but it’s even more effective when paired with a headline that states the company’s unique selling point (their years of experience and reputation). This design assures website visitors that Greenwood Heating has a friendly and trustworthy team.

For your HVAC service business website, use a photo that represents your company—whether that’s a technician who’s laser-focused on a furnace repair, or the founders chatting with a cherished customer.

To provide an easy user experience, Heath Mechanical Services includes four different contact methods at the top of their website: email, text, phone, and a “Schedule Service” call-to-action (CTA) button that leads to an online booking form.

Visitors can choose what’s convenient for them when they’re ready to contact the company—in as little as one click.

Heath uses different colors for the contact buttons, which makes the buttons stand out and helps visitors pick the option they’re looking for in a quick glance.

READ MORE: Building an online presence for your business: 4 low-cost steps

Hargrave Heating & Air Conditioning gives their website visitors an easy way to book an appointment or get a quote. When you click on any “Book Now” CTA button on their site, it leads you to an online work request form.

This request form, made in Jobber, lets visitors fill out their contact information and details on what sort of HVAC services they need:

This way, potential customers can book work without having to phone or email the company.

Guest Plumbing keeps their social media links at the top of their website to turn site visitors into social followers. Visitors can see icons for Facebook, Instagram, LinkedIn, and YouTube at the top of the website no matter what page they’re on.

This is great for visitors who aren’t ready to book services yet—or who want to see proof that Guest Plumbing is a trustworthy company.

Driving casual website visitors to your social profiles gives you a larger audience to build relationships with, and eventually, turn into paying customers.

Guest Plumbing’s phone number and contact form button also appear in the top banner for visitors who are ready to book a service immediately.

READ MORE: 7 ways to use social media to build customer relationships

When visitors land on the homepage of the Lozier Heating & Cooling website, they can instantly click on the HVAC service they want, without even scrolling down. Then, a paragraph appears to explain how Lozier provides each service.

Lozier’s clickable service icons help visitors get the information they need faster than other websites—without looking around and getting lost. Plus, each of these sections has a link to a separate page that offers even more detail about the service.

People in Texas searching Google for “ac repair austin” will find the Strand Brothers’ air conditioning repair page at the top of search engine results, underneath the ads.

That means Strand Brothers has effectively used search engine optimization (SEO) to improve their search engine ranking—an important part of any HVAC marketing strategy.

The main headline of the page has “Air Conditioning” and “Austin,” which tells every search engine that the page should show up in local searches with those terms.

Beyond a good HVAC SEO title, the page is packed with informative content, showing visitors what kind of support they can get from the company. Strand Brothers even suggests ways that a potential customer could fix their own common HVAC problems.

Taunton Trades proves they’ve done great work by showing past jobs on their ‘Work’ page. This page is a case study library showcasing over a dozen projects they’ve worked on, detailing who each client was and the work they completed.

Each case study has plenty of high-quality photos from the jobsite, proving to potential customers they’re professionals.

With case studies, Taunton’s website acts as a portfolio they can show to possible commercial and residential HVAC clients to show first-hand why they should work with them.

Ignite Heating shares their story, mission, and values on an ‘About’ page. They start by explaining how they founded the company, alongside a family photo that put faces to their names.

Telling your company’s story helps potential customers connect with your business, and it shows that you care about more than making money.

At the bottom of the page, there’s a photo gallery of the Ignite Heating crew. Crew photos help visitors connect with the people behind the company—and show there’s a team ready to help them.

Davis Air and Heat dedicates an entire page to their customer reviews. Each review has the client’s name and the star rating they gave the company.

This is called social proof—evidence that real customers trust and love your company. With a reviews page, you can share that proof with potential clients simply by sending them a link to the page.

To keep those reviews growing, Davis Air and Heat includes a ‘Leave a Review’ button at the top of the page that lets clients write reviews on their Google Business Profile.

READ MORE: How to ask for and get positive online reviews (+ examples)

Right below their homepage hero section, Estes Services uses a scrolling banner of review websites to show their great online reputation.

The banner shows icons from lead generation websites like Angi, business award organizations, and social media sites where they have high average ratings from customers. These accolades give potential customers a reason to trust the company.

This banner isn’t the only place Estes Services uses social proof—they also have a testimonials page that gathers all their Google reviews from happy customers.

Evergreen Home Heating & Energy uses a one-minute introduction video on their homepage to help visitors get to know the company and tell visitors why they should book their services.

In the video, the owner explains what his HVAC company does differently than competitors, how they conduct their site visits, and the cost-saving benefits they offer customers.

Evergreen includes a large play button to tell new visitors there’s a video, and the headline teases what viewers will learn from the video.

READ MORE: How to write an HVAC business plan [free template]

Dalco Heating and Air Conditioning puts their service discounts front-and-center on their website’s homepage.

Sharing special offers in their hero section gives potential customers a stand-out reason to choose them over other HVAC contractors selling the same services.

In the same section, they also include a button users can click to find all of Dalco’s special offers.

Aviv Air Conditioning sliding homepage section pops against their clean design and white background. Every few seconds, the sliding graphic changes to show a different message, whether that’s a special discount or a seasonal service they offer.

Like a digital billboard, this section captures the interest of viewers with different HVAC needs. It also helps visitors learn what the company does without having to scroll around for that information.

If you use this air conditioning website design idea, be sure to use a CTA button on every slide. These should take visitors to the page that’s related to the service or offer you’re advertising on the slide.

To keep visitors interested in their website, Radiant Plumbing uses curved lines to separate sections on every page.

By sticking to their logo colors and keeping each section simple, Radiant Plumbing’s website stays professional while still visually appealing.

The website also looks and works great on mobile devices, which is crucial now that more and more customers are searching for services on their phones.

Start your HVAC website design and get more leads

Now you’re ready to design your own HVAC website. You can make a DIY site with services like Wix or Squarespace, or hire an agency or freelancer that offers website design services.

No matter how you build your site, use the HVAC web design elements in this article to attract more visitors, convince them you’re the best in the business, and book more work.

Originally published in April 2021. Last updated on September 22, 2022.