10 Chimney Sweep Marketing and Advertising Ideas

1. Create a website

Your website is often the first impression a potential customer has of your business—making it one of your most important marketing tools. It tells visitors what services you provide, what areas you service, and why they should choose your business over the competition.

To make sure your website hits the mark, make sure to include:

• Your name, logo, and branding
• Your contact information
• The chimney sweep services you offer
• The area you serve
• A call to action that tells visitors what they should do next, like “request a quote” or “book a service”

Here’s what Flame Masters’ website homepage looks like:

2. Distribute chimney sweep flyers or send postcards

Flyers and postcards are an easy and cost effective way to promote your chimney sweep services within the communities you serve. They are also a great reminder that it’s time for homeowners to have their chimney swept before the winter season. 

You can print off chimney sweep flyers and put them in mailboxes in your service area—just make sure to avoid homes with signs saying “no flyers”.

3. Invest in chimney sweep advertising on Google

There are two different types of Google ads you can use to advertise your chimney sweep business—search ads or display ads.

Google Search ads are text ads that appear at the top of the search results page when a customer searches for keywords relevant to your business, like “chimney sweep in [city]”.

Here’s what a chimney sweep Search ad looks like:

4. Use local SEO

Local SEO (search engine optimization) is a digital marketing strategy that helps improve your visibility in local search results on search engines like Google.

Here’s how to use local SEO to put your chimney sweep services in front of prospective customers:

Claim your Google Business Profile

Google Business Profile is a free online business listing that appears on Google Search or Maps whenever someone in your local area searches for chimney sweep services.

5. Connect with leads through email marketing

Email marketing is an effective way to stay top of mind with leads and re-engage past customers who may be interested in annual chimney cleanings.

Here’s how you can use email campaigns to generate new and repeat business:

• Highlight company updates, such as new chimney detailing services or extended service hours
• Provide tips and advice on chimney care and the importance of regular chimney sweeps
• Offer special discounts and promotions to encourage new and existing customers to book a service before the busy season starts

To send these marketing emails faster, use a tool that prepares email templates and audiences for you.

When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that include your company branding.

6. Be active on social media

Regularly share content on your social media profiles to connect with prospective clients where they hang out online.

To start, create a Facebook business page to share before-and-after images of chimney sweep jobs, videos that show how the work is completed, and tips for chimney maintenance.

Or, use Facebook ads to target potential customers based on their location, age, and interests.

Here’s what a Facebook ad can look like:

7. Start a customer referral program

A customer referral program is a great way to turn happy customers into new business for your chimney sweep company.

Here’s how to create a winning customer referral program:

1.  Provide a great customer experience that gets your customers talking
2. Offer incentives like gift cards or service discounts that encourages customers to refer their friends and family to your business 
3. Educate your customers about your referral program through follow-up emails or text messages once the job is complete

READ MORE: 15 brilliant customer referral program ideas (with examples)

8. Try video marketing

Video marketing helps you reach and educate potential customers on the importance of chimney sweep services.

It’s easy to create high quality and engaging video content with nothing more than your mobile device. Try:

• Creating and sharing Instagram Reels or TikToks of chimney sweep jobs
• Answering questions about your business or chimney sweep services in real time with Instagram Live
• Sharing helpful chimney care and maintenance tips with longer YouTube videos

9. Ask customers to write a review

Requesting online reviews or testimonials from satisfied customers can help you build a reputation as a trusted chimney sweep business and stand out from the competition.

You can ask for reviews in person when the job is done, over the phone, through email, or even with a text message. Then, make it easy for your customers by providing detailed instructions and a link to your review site.

To ensure you ask every satisfied customer for a review, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose if you want to send the customer a review request.

10. Pay for leads on lead generation websites

Attract leads fast by using lead generation sites like Thumbtack, Angi, or TaskRabbit to connect with new customers.

Depending on which site you choose, you’ll have to pay for an annual subscription or pay a small fee for each lead you receive.

Here’s how to make the most out of lead generation sites:

• Pick the best lead generation website for your chimney sweep business.
• Create a business profile that lists the chimney sweep services you offer and the areas you serve.
• Set a monthly advertising budget that you can afford to avoid overspending on leads.

READ MORE: Apps like Thumbtack: 12 lead gen sites for service pros