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10 Chimney Sweep Marketing and Advertising Ideas

March 21, 2024 8 min. read
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Knowing the best chimney sweep marketing and advertising strategies is key to attracting new leads, standing out from your competitors, and ultimately, growing your business.

Luckily, you don’t need a massive marketing budget to put your chimney business name in front of prospective customers.

To help you get more chimney sweep customers, we’ve compiled a list of the top 10 marketing and advertising ideas.

1. Create a website

Your website is often the first impression a potential customer has of your business—making it one of your most important marketing tools. It tells visitors what services you provide, what areas you service, and why they should choose your business over the competition.

To make sure your website hits the mark, make sure to include:

  • Your name, logo, and branding
  • Your contact information
  • The chimney sweep services you offer
  • The area you serve
  • A call to action that tells visitors what they should do next, like “request a quote” or “book a service

Here’s what Flame Masters’ website homepage looks like:

image of Flame Masters' website home page

You can choose to hire a freelancer, or create your own  website with drag and drop website builders like Wix or Squarespace.

2. Distribute chimney sweep flyers or send postcards

Flyers and postcards are an easy and cost effective way to promote your chimney sweep services within the communities you serve. They are also a great reminder that it’s time for homeowners to have their chimney swept before the winter season. 

You can print off chimney sweep flyers and put them in mailboxes in your service area—just make sure to avoid homes with signs saying “no flyers”.

image of a chimney sweep flyer

Or, use Jobber’s Mailchimp integration to design and send printed postcards straight to the homes of your client list.

Pro Tip: Include a promo code on your flyers and postcards so it’s easy to see how much revenue you’re generating from direct mail campaigns.

image of chimney sweep google ads

Search ads typically include a headline, description, and a URL that sends users to your website to learn more about your business or to request a service.

Google Display ads are graphic or video ads that appear on websites your ideal customer is likely to visit. They’re used to remind customers who’ve visited your site in the past of your services and encourage them to get in touch.

A display ad for Chicago Electricians

Both Search ads and Display ads run on a pay-per-click (PPC) payment model. Which means you’re  charged when a potential customer clicks on one of your ads, regardless of whether they book a service or not. 

4. Use local SEO

Local SEO (search engine optimization) is a digital marketing strategy that helps improve your visibility in local search results on search engines like Google.

Here’s how to use local SEO to put your chimney sweep services in front of prospective customers:

Claim your Google Business Profile

Google Business Profile is a free online business listing that appears on Google Search or Maps whenever someone in your local area searches for chimney sweep services.

image of Google map results for chimney sweep businesses

When setting up your Google Business Profile, be sure to include:

  • Business hours
  • Company description
  • Contact information
  • Photos of your team or past jobs
  • Service area
  • Customer reviews 

Get listed on online directories

Getting your business listed on online directories can help you attract more visitors to your website and increase visibility to potential customers. 

Here’s how to get started with online directories:

  • Make sure your business is listed on all the major directories, including Google, Yelp, and Bing Places
  • Become a member of your local Chamber of Commerce to connect with new customers in your service area
  • Use WhiteSpark or BrightLocal to find other local directories to list your chimney sweep business on.

Optimize your website

Optimizing your website for SEO will help you appear higher on the search results page when a prospective customer is looking for chimney services in your service area. 

Here’s how to optimize your chimney sweep website:

  • Create individual web pages for all of the services you offer
  • Include the locations you serve
  • Start your own chimney sweep blog to share your expertise
  • Make sure your website is quick to load and easy to navigate

5. Connect with leads through email marketing

Email marketing is an effective way to stay top of mind with leads and re-engage past customers who may be interested in annual chimney cleanings.

Here’s how you can use email campaigns to generate new and repeat business:

  • Highlight company updates, such as new chimney detailing services or extended service hours
  • Provide tips and advice on chimney care and the importance of regular chimney sweeps
  • Offer special discounts and promotions to encourage new and existing customers to book a service before the busy season starts

To send these marketing emails faster, use a tool that prepares email templates and audiences for you.

When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that include your company branding.

A customer re-engagement email from a landscaping company built with Jobber Campaigns. Surrounding it are email elements that can be customized and a rich text editor.

After editing the email with details on your chimney sweep services, you can edit your client segments. This means you can choose what group of clients you want to email—like all clients or past clients.

You can even select clients using tags, job history, or by a particular chimney service you provided.

Then, track your success over time from a simple dashboard. For every campaign you send in Jobber, you’ll see the number of customers who opened the email, clicked on a link, or converted into a job.

A graphic of email engagement results for a “Re-engagement campaign,” including open rate, click rate, and revenue.

6. Be active on social media

Regularly share content on your social media profiles to connect with prospective clients where they hang out online.

To start, create a Facebook business page to share before-and-after images of chimney sweep jobs, videos that show how the work is completed, and tips for chimney maintenance.

Or, use Facebook ads to target potential customers based on their location, age, and interests.

Here’s what a Facebook ad can look like:

image of Able Chimney Facebook Ad

You can also reuse and repurpose your social content for other social media sites like Instagram, Twitter, or TikTok.

7. Start a customer referral program

A customer referral program is a great way to turn happy customers into new business for your chimney sweep company.

Here’s how to create a winning customer referral program:

  1.  Provide a great customer experience that gets your customers talking
  2. Offer incentives like gift cards or service discounts that encourages customers to refer their friends and family to your business 
  3. Educate your customers about your referral program through follow-up emails or text messages once the job is complete

READ MORE: 15 brilliant customer referral program ideas (with examples)

8. Try video marketing

Video marketing helps you reach and educate potential customers on the importance of chimney sweep services.

It’s easy to create high quality and engaging video content with nothing more than your mobile device. Try:

  • Creating and sharing Instagram Reels or TikToks of chimney sweep jobs
  • Answering questions about your business or chimney sweep services in real time with Instagram Live
  • Sharing helpful chimney care and maintenance tips with longer YouTube videos

9. Ask customers to write a review

Requesting online reviews or testimonials from satisfied customers can help you build a reputation as a trusted chimney sweep business and stand out from the competition.

You can ask for reviews in person when the job is done, over the phone, through email, or even with a text message. Then, make it easy for your customers by providing detailed instructions and a link to your review site.

To ensure you ask every satisfied customer for a review, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose if you want to send the customer a review request.

A list of customer reviews on a mobile phone that came from selecting “Yes” for the “Ask for review: option in Jobber Reviews.

After paying their invoice, those customers will automatically get a direct link to leave a review on your Google Business Profile.

From your reviews dashboard in Jobber, you can keep an eye on your average Google rating. You’ll also see your latest reviews and resources on how to manage your business’s reputation.

10. Pay for leads on lead generation websites

Attract leads fast by using lead generation sites like Thumbtack, Angi, or TaskRabbit to connect with new customers.

Depending on which site you choose, you’ll have to pay for an annual subscription or pay a small fee for each lead you receive.

Here’s how to make the most out of lead generation sites:

  • Pick the best lead generation website for your chimney sweep business.
  • Create a business profile that lists the chimney sweep services you offer and the areas you serve.
  • Set a monthly advertising budget that you can afford to avoid overspending on leads.

READ MORE: Apps like Thumbtack: 12 lead gen sites for service pros

Whether you’re just starting your chimney sweep business or or you’ve been operational for years, building a strong marketing strategy will help you reach the right customers and grow.

Choose 1-2 few of the tactics listed above to start, see which ones work best for your business, and update your strategy as you go.

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