Electrician Marketing Tips: 11 Ways to Get More Customers

1. Create a professional electrician website

To build a strong online presence for your business, start by creating a professional website. Potential customers can then learn more about your business and request your services hassle-free.

Your electrician website should include:

• Your electrical business name, logo, and contact information
• The electrical services you offer
• Your service areas
• Background information about your company
• Reviews and testimonials from past electrical customers
• An easy way to request work or book services online

2. Use local SEO to appear higher on search results

Search engine optimization (or SEO) is a digital marketing strategy that focuses on improving your website to help it appear higher on search engine pages.

Optimizing your site can help potential customers looking for electrical services find you on Google.

Here are four quick ways to optimize your website for search engines:

• Include key terms or phrases a customer would use to search for your services, like “24-hour electrician,” “certified electrician,” “commercial electrician,” or “residential electrician”.
• Add your company name, address, and phone number to every page of your website.
• Make sure your website is mobile-friendly, quick to load, and easy to navigate.
• Use WhiteSpark or BrightLocal to find the top citation sites to list your business.

You can choose to optimize your website yourself or hire an agency or freelancer that offers local SEO services to do it for you.

READ MORE: SEO for contractors: an easy guide

3. Set up your Google Business Profile

Make it easier for potential customers to find your services online by claiming your free Google Business Profile.

Setting up your Business Profile helps your electrical business show up on Google Search and Google Maps and is an essential part of a local SEO strategy.

It can also help potential customers decide if they want your services based on your customer reviews, images, business hours, etc.

Your Google Business Profile should include:

• Company website URL
• Phone number
• Business hours
• Business address
• Business category (should be an electrician or electrical engineer)
• Description of your business
• The electrical services you offer
• A profile image
• Customer reviews

4. Invest in digital advertising for your electrical business

Advertising online can put your business in front of customers looking for help.

There are two types of Google Ads that you’ll want to use to advertise your electrical business—Local Service Ads and pay-per-click (PPC) ads.

With Local Services Ads, you’ll be charged for every lead you receive. PPC ads require you to pay every time someone clicks on one of your ads–regardless of whether it turns into a sale.

Google Local Services Ads

Google’s Local Services Ads target potential customers in your defined service area. The ad appears at the very top of the search results page and lets leads book an appointment with you right from Google Search.

Here’s what it looks like for an electrician advertisement.

5. Collect online reviews for your electrical services

Requesting online reviews from happy customers can help you build a reputation as a trusted electrical business.

You can ask for reviews in person, over the phone, via email, or even a text message. Just make the process as easy as possible for your customers by providing detailed instructions and a link to your preferred review site.

Then show off your hard-earned reviews by:

• Sharing them on social media
• Creating a testimonial page for your website
• Adding them to flyers or door hangers

READ MORE: How to respond to negative reviews (with expert examples)

To ensure you ask every satisfied customer for a review, set up automatic review collection in Jobber. Jobber automatically sends a text to the customers you want reviews from.

When you make an invoice in Jobber, you can choose if you want to send the customer review request.

6. Ask existing customers for referrals

Start a customer referral program to turn happy customers into new business for your electrical company.

You can ask for a referral in person when the job is complete, in a follow-up email, or even right on the bottom of your plumbing invoice.

Encourage your customers to refer family or friends by offering an incentive, like a discount on services, company swag, or even gift cards.

Customer referrals start with great customer service

Your customer referral program will only be a success if you’re providing a great customer experience.

Here’s how you can easily improve your customer service with electrician software like Jobber:

• Let customers request work, approve estimates, and pay invoices, on their own time 24/7 through client hub
• Use a field service CRM to track important customer details and deliver personalized service
• Notify your customers of your ETA with on-my-way text messages
• Get feedback on your services with automated follow-up emails
• Offer convenient, touchless payment options that make it easier for customers to pay their invoices

READ MORE: 15 Brilliant customer referral program ideas (with examples)

7. Share your knowledge with blog posts

Writing interesting and educational content positions your electrical business as industry experts. It keeps you top-of-mind for customers who may need your services down the road.

Maintaining a blog for that purpose (a strategy known as content marketing) can help you market your electrical business and appear higher on Google’s search results.

To start, write a list of the most common questions customers ask, like:

• Does my home need rewiring?
• Why is my circuit breaker tripping?
• Why do my lights flicker?

Then use your blog posts to answer these questions in detail and post them to an electrician blog webpage on your electrician website.

Blog post topic ideas

By publishing content to your blog, you can engage your audience and attract more visitors to your site.

Here are some general topic ideas to support your electrician marketing efforts:

• DIY vs. professional work: Write about the potential dangers that come with DIY electrical projects. Guide readers on safe tasks that homeowners can do themselves. Explain why complex tasks, like rewiring a home, should be left to you—the professional.
• Electrical safety tips: Write about common electrical hazards people face in their homes and workplaces and how to avoid them. Tailor your content to different seasons, such as holiday light safety in winter.
• Energy-saving advice: Write about the benefits of energy-efficient lighting and appliances. Give tips on how to reduce energy consumption through simple changes like thermostat settings.

8. Post on social media platforms

Social media marketing for electricians allows you to engage with customers and prospects where they hang out online.

Start by creating business profiles on social media sites like Facebook, Twitter (X), Instagram, LinkedIn and even TikTok.

When deciding which platforms to lean more heavily on for your social media marketing, consider the following factors:

• Target audience: Identify where your potential customers spend their time online. Homeowners might be more active on Facebook and Instagram, for instance.
• Content type: Determine which type of content you can create on a regular basis. If you have a lot of visual content like photos and videos, Instagram is ideal. For more professional, long-form content, go to LinkedIn.
• Engagement opportunities: Consider how each platform allows you to interact with your audience and advertise your electrical business. Facebook has local targeting and interactive features. Instagram has visual storytelling. LinkedIn has professional networking.

In general, no matter the platform, plan to post:

• Information about your services
• Images of completed jobs
• Helpful DIY videos
• Electrical tips
• Industry news

To reach new customers in your area faster, run paid ads from your Facebook business page. Target your specific audience by location, age, and income.

READ MORE: 7 Ways to use social media to build customer relationships

9. Send email marketing campaigns to new and existing customers

Sending email campaigns is a great way to remind your customers of your services and keep them engaged with your business.

Use email marketing to:

• Offer deals
• Update customers about changes to your business
• Remind existing customers about recommended maintenance

To send electrician marketing emails faster, use a tool that prepares email templates and audiences for you.

When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers—and that includes your company branding.

10. Pay for leads on lead generation sites

Lead generation websites like Thumbtack, Angi, or TaskRabbit can connect you with potential customers looking for your services–for a small fee.

Depending on the site, you’ll have to pay an annual subscription or pay for each lead your business receives.

Here’s how to get the best quality leads from these sites:

• Provide a detailed list of your electrical services
• Define your company’s service area
• Set a monthly budget

Once the job is complete, use these lead sites to collect customer reviews and improve your brand’s reputation.

READ MORE: 14 Thumbtack alternatives for your home service business

11. Network with the local community

Networking with the community can boost the visibility of your business and get you more referrals and partnerships.

Here are some effective marketing ideas for electrical contractors to consider:

Join local business groups

• Chamber of Commerce: Join your local chamber of commerce. Participate in networking events and connect with other business owners.
• Networking groups: Join business networking groups, such as Business Network International. Structured meetings allow you to exchange referrals with other local businesses.

Partner with complementary businesses

Partnering with other businesses that serve the same local customers can be mutually beneficial.

• Home builders and interior designers: They often require electrical services for their projects. Partner with them to get access to high-end projects and clients.
• Home improvement stores: Partner with a local hardware or home improvement store to offer your services to their customers.
• Realtors and property managers: They may need electricians for property maintenance and pre-sale preparations. Partnering with them can lead to regular referrals.

Attend community events

Attending local events is a marketing strategy for electrical contractors that flies under the radar. Yet it can be fruitful since these events are an opportunity to meet potential customers face-to-face.

• Booths and exhibitions: Set up a booth at local trade shows or community fairs. This allows you to showcase your services and engage with potential clients in person.
• Sponsorships: Sponsor local events and sports teams to support the community and get more visibility for your electrician business.

Volunteer

Volunteering your services for community projects can improve your reputation.

• Community projects: Offer your electrical services at no cost for community projects. This might be wiring a new community center or upgrading electrical systems in schools.
• Local charities: Partner with local charities to provide free electrical work for families in need. You’re helping the community and demonstrating that your company is committed to giving back.