When people are searching for a cleaner, the first place they look is online. Having a website makes it more likely that potential clients will find you—and want to hire you.
But what do you need to include when building a new cleaning business website or improving your current site? Let’s look at 20 different cleaning website examples and explain what each one does well.
Get ideas from these cleaning services website examples:
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Make it Neat
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Amazing Space
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Casa Cleaning LLC
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Luxe Cleaning Co.
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Domestic Divas
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Bluebonnet Cleaning
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Cleaning Fairies
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Bay Area Cleaning Professionals
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Green Clean Plus
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Clean Agent
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Pristine House Cleaning
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Commercial Cleaning Canberra
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Peaches ‘n Clean
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California Well Done Cleaning Services
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Clean Vibz Kzoo
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Clean Club Calgary
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Mint House Cleaning
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Rise and Shine Cleaning Service
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Ivy Glove Cleaning
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Love Green Clean
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The Red Rose
What should I put on my cleaning business website?
The best cleaning websites include:
- A home page with an eye-catching photo and an overview of the business
- A Services page describing all options (e.g., move out cleaning, window cleaning)
- An About page with the story behind the business
- A Team page and a Careers page, if there’s more than one cleaner
- A Contact page with contact details, your service area, and a booking form
- A clear call to action so visitors know what to do next
- Positive client reviews and testimonials
- An FAQ page answering some of the most common client questions
- A blog with useful, regularly posted cleaning content
1. Make It Neat
Make It Neat offers a simple quote request form, powered by Jobber, that allows clients to request services through their website. The form asks for information like square footage, number of rooms, and the tasks they need done.
When a booking is made, Jobber automatically schedules the job, assigns an available team member, and notifies the company. This makes it easy to book new work and scale the business, all in just a few clicks.
What they do well:
- One-page website that moves the visitor toward filling out the online booking form
- Details about why potential clients should choose Make It Neat for cleaning services
- Listed the number of projects, employees, and customers the business has worked with
On the main page of my website, I have the link to fill out the online booking request form.
Sometimes people are looking for cleaning services late at night… It’s a good idea to have those things in place because that’s when your customers are going to be looking for you.
2. Amazing Space
Amazing Space has a simple, one-page website with bright colors and photos. It’s fun to look at, easy to use, and full of important information like who the business is and what they do.
What they do well:
- Simple website design with clear information
- Testimonials from satisfied clients
- Contact form with just a few fields, making it easier to fill out
3. Casa Cleaning LLC
Casa Cleaning LLC uses a simple website design that makes it easy for potential clients to request a quote and existing clients to access their client portal. Casa Cleaning LLC got their website online in just a few minutes by building a Jobber Website.
What they do well:
- Simple website design makes it easy for potential customers to find the information they’re after
- A clear list of all the different cleaning services they offer
- Multiple contact methods for potential clients to reach out
4. Luxe Cleaning Co.
Luxe Cleaning Co.’s home page includes a large section promoting the benefits of Luxe’s services, with a button inviting potential clients to request a quote.
What they do well:
- Open design with lots of white space, which feels clean and luxurious
- Custom photos and video to show off their team and their work
- Blog section with recently published articles that share cleaning tips and tricks
5. Domestic Divas
The Domestic Divas website has soft colors, modern photos, and a clean feel. This design matches their logo and their luxury branding to appeal to high-end clients.
What they do well:
- Value proposition explaining the difference between their business and competitors
- Information about each of the cleaning services they offer
- Testimonials from clients in different service areas
6. Bluebonnet Cleaning
Bluebonnet Cleaning has a simple top menu with just the right amount of detail. This makes it easy for site visitors to find the information they’re looking for, like services or contact details.
What they do well:
- Good-quality photos, including before-and-after photos of their work
- An About page that introduces potential customers to the Bluebonnet team
- Offering visitors a free quote, which encourages them to contact the company
7. Cleaning Fairies
Make your own cleaning supplies? Be like Cleaning Fairies and set up an online shop. They have cleaning supplies and equipment available for purchase on their site.
What they do well:
- Videos promoting the business and their work
- Links to the Shop section throughout the site
- Selling gift cards that can be bought online and redeemed for a cleaning
8. Bay Area Cleaning Professionals
The Bay Area Cleaning Professionals website has an email signup pop-up. This encourages visitors to sign up for their email list in exchange for a discount and valuable content.
What they do well:
- Services section with pages for each (e.g., regular cleaning, deep cleaning services)
- Gallery page with photos and videos showing completed work
- Shop section where visitors can buy room-freshening products
When you use Jobber to create email campaigns, you can choose from premade templates that are built for specific goals and customers, with your company branding included.
After editing the email with details about your cleaning services, you can choose what group of clients you want to email and track your success over time from a simple dashboard.
9. Green Clean Plus
Green Clean Plus includes their CTA buttons (“Request a Quote Now!”) all over the website. It’s clear they want visitors to request a free estimate, and they make it easy to do.
What they do well:
- Asking clients to complete only one action, which gets better results
- Listing the types of services they offer for each room in clients’ homes
- Announce their participation in a nonprofit cleaning program for cancer patients
You need to have a website.
As your business grows, you’re going to be modifying that website here and there to reflect your new growth.
10. Clean Agent
Clean Agent includes their list of cleaning services right on their home page. Each has its own icon that links to the Services page, where visitors can find more information about that service.
What they do well:
- Matching icons for each of their services for a professionally branded look
- A booking form that lets customers request a free on-site consultation
- A login area for their client hub where customers can request work and pay invoices
11. Pristine House Cleaning
Pristine House Cleaning includes a breakdown of their service process. This helps clients understand every step of the process and know what to expect from working with them.
What they do well:
- Using “Get an Instant Quote” buttons in multiple spots on every page of the website
- Testimonials from happy clients describing how Pristine House Cleaning helped them
- Detailed FAQ section answering common questions about their house cleaning service
12. Commercial Cleaning Canberra
Commercial Cleaning Canberra uses a price calculator to provide custom cleaning service pricing. Adjusting the square footage and visit frequency helps clients understand whether they can afford the service.
Need to create a custom estimate for every job? Don’t worry, you can still share your pricing structure to help clients understand your rates. This will make them more likely to contact you for a full cleaning estimate.
What they do well:
- Transparent pricing that makes it easy to budget for cleaning services
- Listing logos for their commercial clients (get permission if you do the same!)
- Introduction to their eco-friendly cleaning service and the science behind it
13. Peaches ’n Clean
Peaches ’n Clean offers coupons to new visitors who are willing to share their contact details. This gives their sales team a way to get in touch and book services.
What they do well:
- Listing awards and certifications to inspire confidence in the company and brand
- Clearly stating contact details for every location, including maps
- Individual pages for each service with details about why their work is best
14. California Well Done Cleaning Services
California Well Done shares client testimonials that include the client name, review platform, and star rating. They even have a video that shows a happy client talking about their experience.
Try including testimonials, review website badges, and links to review platforms like Google or Yelp. You can also install a site widget to display client reviews from other websites.
READ MORE: How to ask for (and get) positive online reviews
What they do well:
- Detailed About page with company mission, videos, and facts about the company
- Careers page with information about working at the company, like benefits and culture
- Linking to their service agreement for easy reference in case of customer service issues
15. Clean Vibz Kzoo
On their website’s home page, Clean Vibz Kzoo includes a map with their location. The company also lists a service area so visitors know if they can access those services.
Adding your location to your website will help you appear higher on the results page when customers search for cleaning services in their area.
What they do well:
- Quick-fill quote request form on the home page
- Sharing five-star reviews from cleaning clients
- Describing the benefits of a clean home and what clients can do with all their free time
16. Clean Club Calgary
Blog content presents Clean Club Calgary as industry experts and helps attract new clients. These posts are packed with tips for DIY cleaning and information about the company’s house cleaning services.
Write blog content with your ideal clients in mind. For example, busy parents would love your list of quick house cleaning hacks. Aim to publish regularly, too, even if it’s only once a month.
What they do well:
- Products section where clients can buy items like microfiber cloths and gift cards
- An entire page describing the company’s certifications to build client trust
- Link to Better Business Bureau profile in the footer
Research [website] platforms online.
They have templates and colors to choose from, and then you just import pictures and information about your business… It’s kind of fun, actually.
17. Mint House Cleaning
Site visitors are bound to have questions, and Mint House Cleaning answers them. Their FAQ page shares honest answers to tough questions, which helps improve transparency and trust.
What they do well:
- Promoting their service guarantee, including a 24-hour reclean policy
- Google reviews on the home page
- “What to expect” information to help clients prepare for a visit
18. Rise and Shine Cleaning Service
Rise and Shine is always hiring cleaners. That’s why they created a Careers page sharing what it’s like to work there, along with a house cleaner job description from their hiring portal.
What they do well:
- Contact details and “Get a Quote” button at the top of every page
- Quick-fill quote request form on the home page
- Detailed content explaining what makes Rise and Shine better than competitors
19. Ivy Glove Cleaning
Ivy Glove donates free cleaning services to people going through cancer treatment. They promote this on their website with a testimonial specifically from a person who used the service.
When you show potential clients how you make your community better, they’ll want to support your efforts—and they’ll be much more willing to work with you.
What they do well:
- The option for new clients to book a cleaning or request an estimate
- Detailed list of reasons to choose Ivy Glove over competitors
- Gallery of before-and-after and in-progress photos showing their work
20. Love Green Clean
Love Green Clean offers instant messaging through a pop-up on their website. Visitors can ask questions and book services without having to pick up the phone.
What they do well:
- Links to YouTube videos where the owner shares cleaning business advice
- Professional photos showing off the cleaners and their green cleaning services
- Easy application form for potential new employees
21. The Red Rose
The Red Rose has a team page that introduces each of their cleaners. They have high-quality photos, names, and short bios so visitors can meet the people working in their homes.
What they do well:
- Photos of the team to show who will be cleaning clients’ homes
- Description of the niche services provided (e.g., Airbnb cleaning, apartment cleaning)
- Client feedback form and link to Google reviews page
Ready to promote your cleaning services through a well-designed house cleaning website? These ideas from other successful companies will help you grow your cleaning business like an expert.
Originally published August 2019. Last updated October 4, 2024.